Social Media and Smartphone Facts: Review of Why Men Look For Business & Love While Women Seek Games & Knowledge

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Social media and mobile use give us a treasure hoard of insights about our general habits as a community. So it’s only inevitable that we find numerous surveys about the two platforms based on one of the most popular categories: gender difference. These converging platforms are considered to be one of the biggest disruptive trends, as trivial as changing society’s shopping habits and critical as changing government through popular revolutions. And as in real life, men and women differ in using social media and their mobile devices.

We’re already familiar with the disparity in words used by both sexes. We have a comprehensive collation of words used by men and women in their social networks, which, interestingly, showcases the f-word as one of the favorites in men’s comments and posts.

Likewise, our research shown in our previous infographic how women dominate men in social media; this time, we want to dig deeper using the recent studies on social media and mobile use by Pew and Nielsen, among others.

Apparently, the gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior. On that note, we prepared this infographic based on those parameters for a broader look at how men and women differ. There are distinct variances. For instance, men are more likely to use social media for business and dating, while women for relationships, sharing, entertainment, and self-help.

Surprisingly, women ignore paid advertising more often than men. This makes sense because women in general are more conscious of their social circle and ads are intrusive strangers. Moreover, women seem to use their smartphones in more ways than men.  Here’s a mini-shocker: women play games in their smartphones 10% more often than men. In fact, women dominate men in almost all the top smartphone activities, such as, visit websites, download apps (surprise!), messaging, text, and camera use.

TWEETABLE FACTS:

  • 38% of women play games on their smartphones and they outnumber men by 10%! [Tweet This]
  • 13% of men use social media for dating in comparison to only 7% of women. [Tweet This]
  • 71% of women on Facebook are willing to ‘like’ a brand for deals. Only 18% of men do that. [Tweet This]

CHECK OUT THIS INFOGRAPHIC AND SEE HOW MEN & WOMEN DIFFER ON SOCIAL MEDIA:

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Raw data that we used: