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AdRoll Review

AdRoll
Our score: 9.0 User satisfaction: 97%

What is AdRoll?

AdRoll is a digital marketing technology platform that specializes in retargeting which aims to convert window shoppers into buyers of your product or service in your site. As the most widely-used retargeting solution, AdRoll utilizes different platforms such web, mobile, and even social media using advanced tools to achieve results.

AdRoll is a fast-growing, well-funded company based in San Francisco with offices in New York, Sydney, London, and Dublin. The firm was founded in 2007 and it has worked closely with clients to learn what is  effective for them and what doesn’t work.  Today more than 25,000 brands in 150 countries use the system.

The company’s stated mission is to help marketers collect, analyze and act on customer data to deliver effective marketing campaigns. The solution is part data geek and part marketing whiz. It helps both small and large businesses to convert their customer data into high performance marketing.

Overview of AdRoll Benefits

Across different platforms like web and mobile, AdRoll provides different tools for more effective retargeting, providing maximum reach, expert retargeting, and flexible segmentation that reaches high-intent customers with relevant ads at the right time.

AdRoll makes use of connections across devices, allowing you to retarget those high-intent desktop website visitors on their mobile devices as well. In-app retargeting is also available thanks to AdRoll’s partnerships with leading mobile analytics and measurement providers to make your campaigns easy and effective.

The system also offers dynamic, gorgeous ads that appeal to your customer’s preferences while tailored to match your brand. For email customers, AdRoll offers the SendRoll feature that bring your retargeting efforts to email, delivering precise and personalized email influenced by browsing behavior on your site.

AdRoll continues to develop its retargeting capabilities as it plans to offer retargeting via Prospecting and Instagram in the future. Currently these features are in beta development but you can request for access.

Open Access: You can reach your customers across any device, app, or browser, with access to more than 500 ad exchanges, including native inventory like Google, Instagram, Facebook, and Twitter.

Control and Transparency: You can conveniently place ads, track performance, and refine your campaigns with this easy-to-use platform. You can also seamlessly integrate the application with leading marketing solutions.

Performance Engineering: Do not miss out on customers or pay too much for ad space. Use AdRoll’s proprietary real-time bidding algorithm named BidIQ to ensure your ads get the right placement for the right price.

Partners in Success: The vendor offers the help of industry-specific experts who can provide best practices and strategic advice. Plus, you can also benefit from their high-quality creative services.

Overview of AdRoll Features

  • Flexible and capable segmentation
  • Expert retargeting
  • Cross-device reach
  • Predictive buying
  • Social targeting
  • In-app retargeting
  • Retargeting through email
  • Use of dynamic personalized ads

AdRoll Position In Our Categories

Knowing that businesses have specific business-related demands, it is only reasonable they abstain from going for an all-encompassing, “perfect” software system. Needless to say, it is futile to try to chance on such application even among recognizable software products.
The practical step to undertake should be to write down the several major factors that demand investigation such as major features, costing, skill ability of staff members, business size, etc. After which, you should perform your product research comprehensively. Read some AdRoll evaluations and check out each of the software programs in your shortlist more closely. Such well-rounded product research ensures you stay away from unfit applications and select the one which delivers all the tools your company requires.

Position of AdRoll in our main categories:

TOP 50

AdRoll is one of the top 50 Marketing Software products

AdRoll is also listed in the following subcategories:

There are popular and widely used solutions in each software group. But are they necessarily the best fit for your enterprise’s unique wants? A market-leading software application may have thousands of customers, but does it provide what you require? For this reason, do not blindly spend on popular systems. Read at least a few AdRoll Marketing Automation Software reviews and consider the aspects that you desire in the software such as the price, main functionality, available integrations etc. Then, select a few systems that fit your wants. Check out the free trials of these products, read online comments, get clarifications from the maker, and do your research systematically. This in-depth research is sure to aid you find the most excellent software application for your company’s specific wants.

How Much Does AdRoll Cost?

AdRoll Pricing Plans:

Free Trial

New Business

$300/month

Emerging Business

$1,000/month

Evolving Business

$5,000/month

Expanding Business

$10,000/month

AdRoll comes in four pricing models, with each plan having their own features and functionalities. Here are the details:

New Business
$300/month

  • Complimentary ad creative (2x/year)
  • Reactive online support

Emerging Business

$1,000/month

  • Complimentary ad creative (4x/year)
  • Reactive online support
  • Account management

Evolving Business

$5,000/month

  • Complimentary ad creative (Monthly)
  • Reactive online support
  • Account management
  • Custom dynamic ads

Expanding Business

$10,000/month

  • Complimentary ad creative (Ongoing)
  • Reactive online support
  • Account management
  • Custom dynamic ads
  • Tailored onboarding support
  • Invoiced billing options
  • Customized reports
  • API support

User Satisfaction

Positive Social Media Mentions 110
Negative Social Media Mentions 3

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AdRoll reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with AdRoll. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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AdRoll Comparisons

AdRoll user reviews

Great AD and retargeting solution

Read full review >
Terence
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 14.09.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

User-friendly interface and great remarketing solution

Read full review >
Domingo
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2018 Company Size: More than 100 Employees Industry: Insurance

I highly recommend AdRoll for remarketing campaigns

Read full review >
Jake
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

Whats going on at AdRoll – Be careful with large budgets – problems returning clients funds!

Read full review >
Anonymous Reviewer
1/5

Overall Impression

3/5

Customer Support

1/5

Value for Money

3/5

Ease of Use

Published on: 21.05.2018 Company Size: 11-50 Employees Industry: Apparel & Fashion

Great retargeted advertising solution

Read full review >
Lillian
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.04.2018 Company Size: More than 100 Employees Industry: Human Resources

What are AdRoll pricing details?

AdRoll Pricing Plans:

Free Trial

New Business

$300/month

Emerging Business

$1,000/month

Evolving Business

$5,000/month

Expanding Business

$10,000/month

AdRoll comes in four pricing models, with each plan having their own features and functionalities. Here are the details:

New Business
$300/month

  • Complimentary ad creative (2x/year)
  • Reactive online support

Emerging Business

$1,000/month

  • Complimentary ad creative (4x/year)
  • Reactive online support
  • Account management

Evolving Business

$5,000/month

  • Complimentary ad creative (Monthly)
  • Reactive online support
  • Account management
  • Custom dynamic ads

Expanding Business

$10,000/month

  • Complimentary ad creative (Ongoing)
  • Reactive online support
  • Account management
  • Custom dynamic ads
  • Tailored onboarding support
  • Invoiced billing options
  • Customized reports
  • API support

What integrations are available for AdRoll?

No information available.

AdRoll average rating:

Average score
4.5/5 (11 user reviews)
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Renee

PROS: I use AdRoll for more than 3 years, over this period of time they’ve improved themselves especially when it comes to features. What I really like is the variety of its campaign targeting, for e.g. if some category is not performing well we can easily reallocate the budget to the site targeting. Also, we are even able to test new beta product like the new launched CRM targeting.

CONS: The only thing that I dislike is that they constantly grow and my team is changed frequently. And why is this dislike, you may ask? Well, once I learn how my team works and once they learn what our market goals are, they move to different team and I have to meet with other new team members and to present them my goals over and over again. It doesn’t sound professional to me.

Reviewed 2 years ago

Read full review >

The least favorable review

Anonymous Reviewer

PROS: You can connect quickly with your customers and the system is very easy to use

CONS: Trust with Funds - BEWARE - If you have a large budget be super careful - I have been struggling to get a credit balance back its only $3000.00+ but I had empty promises again and again. Something is very strange about how the handle clients funds. I personally would not risk more then $2000.00 at a time (money I can lose). Its very strange - first they say will be refunded then the go back on the promise - then they dont get the emails. Its truly strange - the handle money like a small company so not a company I would trust again with large amounts.

Reviewed 1 year ago

Read full review >

More reviews from 11 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Great AD and retargeting solution

Read full review >
Terence
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 14.09.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: It was very easy to start with. AdRoll’ UI is clean and easy to set up. It isn’t complicated to set campaings and to upload artwork. They provide great support and its team is always willing to help and answer the questions we have.

CONS: What I had notice is the long response time during the sales process from the rep and from their support team. Also, I was very confused with setting up the conversion URL, and I had to restart the existing program in case I accidentally complete it. This was very confusing for me. It takes some time to understand some specific steps but I have found that the resources are very limited.

What do you think about this review? Great Poor

User-friendly interface and great remarketing solution

Read full review >
Domingo
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 08.09.2018 Company Size: More than 100 Employees Industry: Insurance

PROS: The product is great and we were able to make cross channel remarketing with a single tracking code. And this is great. AdRoll’ interface is user-friendly and understandable. I am very satisfied of its support team.

CONS: Something that I don’t like is the fact that it takes some time for the ads to be approved. Sometimes, after waiting so long we had problems with privacy policy. If they could make these approval requirements to be pre-approved without going directly to advert platform it would be quicker.

What do you think about this review? Great Poor

I highly recommend AdRoll for remarketing campaigns

Read full review >
Jake
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: AdRoll managers are excellent, knowledgeable and very helpful. They are always here to help and make it easy to set up the Facebook remarketing campaigns and Yahoo. Something that I like most is the fact that when you launch the campaign, they constantly keep track of the campaign’s progress and if necessary they perform improvements, and they suggest new options and ideas on how to grow the account without being over-selling and even pushy. The UI is easy to setup the conversion tracking and to setup campaigns.

CONS: I think, they could improve the reporting, it is hard to break it down to some more detailed levels, I cannot find an easy way to filter. If you have made complex setup then it could be very difficult almost impossible to separate files to find data. Also, I would like to see more categorization and filtering options.

What do you think about this review? Great Poor

Whats going on at AdRoll – Be careful with large budgets – problems returning clients funds!

Read full review >
Anonymous Reviewer
1/5

Overall Impression

3/5

Customer Support

1/5

Value for Money

3/5

Ease of Use

Published on: 21.05.2018 Company Size: 11-50 Employees Industry: Apparel & Fashion

PROS: You can connect quickly with your customers and the system is very easy to use

CONS: Trust with Funds - BEWARE - If you have a large budget be super careful - I have been struggling to get a credit balance back its only $3000.00+ but I had empty promises again and again. Something is very strange about how the handle clients funds. I personally would not risk more then $2000.00 at a time (money I can lose). Its very strange - first they say will be refunded then the go back on the promise - then they dont get the emails. Its truly strange - the handle money like a small company so not a company I would trust again with large amounts.

What do you think about this review? Great Poor

Great retargeted advertising solution

Read full review >
Lillian
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.04.2018 Company Size: More than 100 Employees Industry: Human Resources

PROS: AdRoll is easy to use and friendly system, its price is affordable. The website is easy to set up and offers friendly interface. The customer service is responsive, helpful and very professional.

CONS: I do not have any issues with AdRoll. I am very impressed by this product.

What do you think about this review? Great Poor

Great solution for my campaigns

Read full review >
Renee
5/5

Overall Impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 27.03.2018 Company Size: More than 100 Employees Industry: Computer Networking

PROS: I use AdRoll for more than 3 years, over this period of time they’ve improved themselves especially when it comes to features. What I really like is the variety of its campaign targeting, for e.g. if some category is not performing well we can easily reallocate the budget to the site targeting. Also, we are even able to test new beta product like the new launched CRM targeting.

CONS: The only thing that I dislike is that they constantly grow and my team is changed frequently. And why is this dislike, you may ask? Well, once I learn how my team works and once they learn what our market goals are, they move to different team and I have to meet with other new team members and to present them my goals over and over again. It doesn’t sound professional to me.

What do you think about this review? Great Poor

Great idea for social campaigns

Read full review >
Nora
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.02.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: AdRoll is very understandable and knowledgeable about social networks and display. It is a great solution for marketing on Facebook Exchange, you should use this option. They offer other retargeting packages so they can meet your business needs.

CONS: To be honest, the product is great for specific kinds of campaigns, in other words, they are experts when it comes to retargeting but I cannot consider them when it comes to branding or prospecting campaigns. I had some trouble in getting clear response about assets needed to be fill out for the campaigns I’ve run.

What do you think about this review? Great Poor

Intuitive and easy to set up

Read full review >
Mitchell
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.01.2018 Company Size: More than 100 Employees Industry: Insurance

PROS: Account managers make every effort to help you with the program and to show you how to start. They do not only want to help you how to run the system, but they are always there to offer/suggest new ideas and to give some hints on how to improve your work. You will get lots of support to build ads even if you don’t have time.

CONS: The amount of contact from the account managers makes you to change some things or to add other brand account even though it can be useless, but on the other hand the AM can take care of everything else. It is a double edged sword.

What do you think about this review? Great Poor

Powerful remarketing tool

Read full review >
Loretta
4/5

Overall Impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 01.01.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: AdRoll provides remarketing algorithms and numerous channels for remarketing. The interface is great, intuitive and easy to set up. They implement demographic mapping ads and you are able to present the product to the person who has looked at into the ad. The account managers are friendly, knowledgeable and responsive.

CONS: To be honest, their account managers are not very proactive, if you push them they will work.

What do you think about this review? Great Poor

AdRoll offers great customer service and great campaign solutions

Read full review >
Douglas
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.12.2017 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: When we finally reach within the Google inventory through AdRoll system we were able to tap into ad space easily and to use its interface. I am able to manage my Remarketing and Retargeting strategies in one place, thus, the reporting is quick and easy.

CONS: To be honest, I don’t feel that I have more control on other ad networks than Fcb, Twitter and Google. I want to be able to pull levels and see statistics for each network. I think AdRolls reps need to provide me with these instead of allowing me to pull them by myself.

What do you think about this review? Great Poor

I have wonderful experience with AdRoll

Read full review >
Douglas
4/5

Overall Impression

4/5

Customer Support

1/5

Value for Money

4/5

Ease of Use

Published on: 24.12.2017 Company Size: 11-50 Employees Industry: N/A

PROS: AdRoll is very easy to use and has on of the most user friendly interface I've come across in an app. You don’t need to wait long for uploading ads and editing them. You are able to sort the ads, and edit links, and you don’t have to worry about losing data. You can easily display data with a graph and you are able to zoom it in and on.

CONS: When I started to use the new interface it seems like everything is slowing down, starting from transition into ad groups and ads, sorting of ads and etc. I have to wait for every step I make. Everything works fine but they need to work on the speed, I think this requires some simpler interface.

What do you think about this review? Great Poor
Reviewed By Louie Andre
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