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9 months ago
Pros: I have used bitly on two fronts: as a user needing to shorten links for personal and work user and as an analyst needing to track the clickthroughs for those links. It does all of that in a clear way and it is a perfect companion to any social/digital strategy. It is an effective tool that you can use even if you don't have any budget for digital marketing efforts.
Cons: I don't have any issues with it. it would be nice though to have an Android app in the same way as I already have one on my iPhone. However, that isn't a big dealbreaker for me.
9 months ago
Pros: Bitly makes it incredibly easy to turn those long, ugly URLs into simple, shareable links that we use for social content. One of the better features is its ability to look historically at what links performed best, since you can view your Bitly history anytime, and re-use them, which makes building an ongoing social content calendar much easier. Though I'm not a fan of them myself, you can also create QR codes with your Bitly links, and clicks are aggregated with your URL data. You can even create your own shortened links too.
Cons: The one major dislike I have is that at any time, a competitor can just add a "+" to the end of any of my Bitly links and see its performance data. I wish there was a way to make that information private.
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