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Freshmarketer Review

Freshmarketer
Our score: 8.8 User satisfaction: 100%
Logo of Freshmarketer

What is Freshmarketer?

Previously known as Zarget, Freshmarketer is an all-in-one conversion rate optimization platform from the Freshworks productivity suite. It is built to help businesses improve their online presence and boost lead conversions using robust marketing functionalities that focus on analytics. With this, you will get access to all the tools you need to better understand your customers, optimize your website for conversion, as well as monitor the effectiveness of your campaigns.

Equipped with a comprehensive set of tools that reinforce marketing operations, Freshmarketer is known for its heatmap solutions, A/B testing features, and session replay capabilities. These three can be used to get detailed insights regarding customer behavior as well as the impact of your website on their buying patterns.

Using heatmaps, you can get real-time visualizations of the customers and leads accessing your site. This will allow you to pinpoint factors such as the location of the visitor, the type of device they are using, as well as the duration of their visit. Alternatively, this will allow you to track their every click and scroll they make within your website in order to gather data on their browsing behavior which you may use in future marketing campaigns.

If you want to ensure the effectiveness of every website update, content layout, and blog posts, Freshmarketer’s A/B testing tools will be a boon for you. It takes the guesswork out of finding out whether your strategies will have an impact or not. This will help you compare different variations of websites, texts, images, videos, and other aspects of your site to test which one will bring more conversions. After testing, the software will display the statistical significance, baseline conversion rate, and minimum detectable effect of your experiments

Lastly, Freshmarketer is equipped with session replay options that can help you visualize your website how your customers see it. This records movements such keystrokes, clicks, or scrolls so you can replicate the customer’s journey and review it to identify bad UX designs, track webpage issues, and more.

 

Overview of Freshmarketer Benefits

Integrated Website Analytics Options

Sometimes, traditional analytics tools are not enough to give you the data that you need. To help you, Freshmarketer offers advanced solutions such as funnel analysis, heatmaps, feedback collection, and A/B testing. Using these, you will not only be able to monitor your website traffic as well as the number of conversions you are yielding; you can also get insights as to why customers access your site, learn more about their browsing behavior, and even personalize their experience.

More Targeted Customer Experiences

One of the best ways to engage your leads and customers is to give them the content they are looking for. As mentioned previously, Freshmarketer has the capacity to monitor customer behavior. Using this, you can tailor your website content according to what your customers want. This way, they will keep coming back to your site and increase the chances of conversion.

Real-Time Reports and Custom Polls

Are you looking for specific information from the data that your analytics tools are collecting? Freshmarketer allows you to customize reports and data collection so that you can analyze metrics however you prefer. With this, you can gauge various aspects of your marketing campaigns which include abandonment rates, duration of visits, and the like. You may even set up customized polls to get responses straight from your website visitors.

Track Visitor Activity on Your Site

Freshmarketer can track conversions and learn exactly where visitors move out. This allows you to make adjustments to key paths and collect visitor activities in real time to gain operable insights on their journey. Freshmarketer’s Chrome extension allows you to run experiments quickly. Segment visitor data with custom attributes and advanced filter to make smart marketing decisions. Finally, you can link Freshmarketer with robust web services to sync visitor info and integrate it with Google Analytics and e-commerce solutions to get actionable insights on visitor data.

Overview of Freshmarketer Features

  • Email Autoresponder
  • Bulk Email
  • Email Template builder
  • Drag and Drop Email Journey builder
  • A/B Testing
  • Heatmap
  • Session Replay
  • Form Analysis
  • Funnel Analysis

Freshmarketer Position In Our Categories

Knowing that companies have distinct business-related demands, it is only practical they avoid getting a one-size-fits-all, ”best” software solution. Regardless, it would be almost impossible to stumble on such an app even among branded software products.
The sensible thing to undertake can be to set down the varied important aspects which call for a consideration such as crucial features, plans, technical skill ability of the employees, business size, etc. The second step is, you should conduct your product research comprehensively. Read some Freshmarketer reviews and scrutinize each of the solutions in your list in detail. Such all-encompassing research guarantee you take out ill-fitting applications and subscribe to the system which meets all the aspects you require company requires.

Position of Freshmarketer in our main categories:

TOP 20

Freshmarketer is one of the top 20 Conversion Rate Optimization Software products

If you are interested in Freshmarketer it may also be sensible to investigate other subcategories of Conversion Rate Optimization Software collected in our database of B2B software reviews.

Every company is different, and may call for a particular type of Conversion Rate Optimization Software solution that will be adjusted to their company size, type of clients and employees and even specific niche they support. You should not count on getting an ideal software that is going to be suitable for each company regardless of their background is. It may be a good idea to read a few Freshmarketer Conversion Rate Optimization Software reviews first and even then you should remember what the software is intended to do for your business and your employees. Do you require a simple and intuitive service with only elementary functions? Will you really use the advanced functionalities required by experts and large enterprises? Are there any specific tools that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to locate a solid app that will fit your budget.

How Much Does Freshmarketer Cost?

Freshmarketer Pricing Plans:

Free Trial

Sprout Plan

Free

Garden Plan

$49/month

Freshmarketer offers 2 starter and enterprise pricing packages:

Sprout Plan – Free

  • Free for up to 500 contacts
  • Email Campaign
  • Contact Management
  • Form Tracking
  • From Analysis
  • Funnel Analysis

Garden Plan – From $49/month

  • Up to 1000 contacts
  • Marketing Journeys
  • Advanced Segmentation
  • Custom Domain
  • Heatmaps
  • A/b Testing
  • Form Analysis
  • Session Replay
  • Polls and Feedback
  • Premium Support

User Satisfaction

Positive Social Media Mentions 4
Negative Social Media Mentions 0

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Freshmarketer reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Freshmarketer. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Screenshots

Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Free
  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Freshmarketer pricing details?

Freshmarketer Pricing Plans:

Free Trial

Sprout Plan

Free

Garden Plan

$49/month

Freshmarketer offers 2 starter and enterprise pricing packages:

Sprout Plan – Free

  • Free for up to 500 contacts
  • Email Campaign
  • Contact Management
  • Form Tracking
  • From Analysis
  • Funnel Analysis

Garden Plan – From $49/month

  • Up to 1000 contacts
  • Marketing Journeys
  • Advanced Segmentation
  • Custom Domain
  • Heatmaps
  • A/b Testing
  • Form Analysis
  • Session Replay
  • Polls and Feedback
  • Premium Support

What integrations are available for Freshmarketer?

  • Drupal
  • Google Analytics
  • Joomla
  • Kissmetrics
  • Mixpanel
  • WordPress
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Reviewed By Louie Andre
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