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HubSpot Marketing Review

HubSpot Marketing
Our score: 9.5 User satisfaction: 99%

What is HubSpot Marketing?

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions. You can use its drag-and-drop functionality to design and modify beautiful websites without asking your IT team for assistance, and make sure all pages are responsive regardless of the device used by your visitors.

In a nutshell, you can create attractive and highly personalized landing pages for your campaigns, and distribute both static and dynamic HTML messages that can invoke the response you expect. To ensure that all your data is taken into account, HubSpot Marketing will help you design workflows as you need them, prepare and format content for publishing, and integrate information from other system without any coding experience.

Once you’ve designed your website, HubSpot Marketing helps you prepare and optimize attractive content, and distribute it among the right audiences. The system provides a variety of SEO and social suggestions for you to share content with the right influencers and audiences, and drive traffic with little to none coding skills. What is really specific about it is the possibility to create engaging calls-to-action, and to personalize messaging to meet the specific needs of your visitors.

At the same time, you can rely on HubSpot Marketing’s contact forms and A/B tests to develop successful lead generation strategies, and decide which visitors have the genuine potential to become qualified leads. The process doesn’t stop here, as you are enabled to give all valuable leads a personalized path to purchase and turn them into paying customers, and afterwards report your strategy’s impact and contribution on sales.

The company also has a reputation of excelling in customer support, given that a friendly and knowledgeable agent is always a message/call away from solving your inquiries and answering your questions. One shouldn’t neglect the fact that becoming a HubSpot user also means joining a large, world-wide community of satisfied users, and gaining access to a robust resource library that helps optimize the value of this system.

The all-in-one marketing package is only a part of HubSpot’s Growth Stack bundle, as the company intends to facilitate end-to-end the critical operations of sales teams, and thus offers a dedicated CRM (free to use) and a Sales Hub where plans also start at $0 per month. You can acquire information on all three packages on the company’s website, and contact sales for info on joined packages.

Overview of HubSpot Marketing Benefits

What makes HubSpot unique in the marketing software arena is foremost its compactness, as this platform packs, so to say, all essential armory for sales teams and marketing agents to place their product/service where it is most likely to attract attention. The all-in-one inbound marketing software helps create, launch, and distribute efficient campaigns, and does so with the virtue of a friendly marketer that doesn’t fade from the scene once a client is brought on board.

Let’s check how HubSpot Marketing can enhance your marketing efforts:

The art of personalized marketing

HubSpot’s marketing automation goes beyond traditional email marketing, as it allows users to design their own workflows, prepare, format, and publish content, and seamlessly integrate contact profiles and information to make the most of their campaigns. Basically, HubSpot Marketing makes it possible to work in a familiar environment, and segment, nurture, and evaluate leads in a more personalized way.

Compact and ready-to-use marketing funnel

The best way to think of HubSpot marketing is as a ready-to-use marketing funnel – You simply create an account, place contacts in the most appropriate stage of the funnel, score them, and personalize and distribute your content. Once done with nurturing and evaluation, this system also gives you access to traffic data (a special lead timeline) and lets you analyze the impact of your marketing strategy on sales and overall performance.

Mobile & Social Media Marketing

The email marketing tool, for instance, is versatile, and lets the user prepare both static and dynamic HTML messages, customize them in accordance with your customers’ persona and behavior factors you believe could give you the response you want. Among other features, you will also have access to scheduling, contact database, mobile marketing, and much more. When it comes to social media, HubSpot Marketing makes it possible to gain valuable social intelligence, and distinguish sources that bring you the most qualified leads (based on interests and lifestyle) instead of managing several profiles. In such way, HubSpot makes it possible to distinguish and focus on leads that are most likely to close a deal. If using the platform’s CRM and Sales solution, you will have all information instantly updated, and be able to govern and maintain your customer relationship from the first until the last moment.

Optimized content for smarter targeting

What makes HubSpot Marketing a valuable investment for small businesses and startup teams is foremost its land page builder – a no-brainer, drag-and-drop tool that requires no coding skills to create beautiful websites. You can use the system’s keyword tools and SEO optimization to distribute nothing but the best content, and manage the way how leads interact with it from a single, dynamic dashboard. The focus on personalization makes it possible to remove HubSpot’s branding and use your own instead, so that customers will know who they’re dealing with from the very first moment. The same customization and configuration options apply to the company’s Sales and CRM modules.

A fully analyzable impact

HubSpot Marketing can be connected to HubSpot CRM or Salesforce to ensure that all customer interactions with your brand are recorded and examined. With all meaningful data packed in one place, you can pull off accurate and confident reports, and learn how each of your campaigns is affecting your sales.

Well-connected and mobile-ready

What may as well be of interest to you is that HubSpot Marketing is a rare catch when it comes to connectivity. While working in absolute synergy with other HubSpot products, Marketing is also well integrated with other valuable marketing assets, including the leading CMSs (content management systems), email service providers and communication tools, productive eCommerce platforms and marketplaces, and of course – the essential social networks. For unobstructed productivity, HubSpot Marketing guarantees full access on mobile devices, and allows users to stay in control of their campaigns even when not in the office.

Always there to assist you

HubSpot Marketing has also been praised for delivering reliable and in-time support, as it provides access to an experienced and knowledgeable team of marketing professionals. You can reach them via live chat, email, or phone (depending on the plan you’ve chosen); or look up solutions independently using the platform’s vast resource & study library.

Competitive prices everyone can afford

With the compactness of its marketing suite; and the unique number of unique bells and whistles that close important marketing gaps, one can easily say that HubSpot Marketing is a reasonably priced system. The basic contact database with traffic and conversion analytics can be acquired absolutely for free, while paid plans vary between $50 for the Starter Package and $2,400 for enterprises interested to manage more than 10,000 contacts. If interested, you can also check out the Growth Stack bundle (CRM+Marketing+Sales) and choose HubSpot as a unified solution for your sales department.

Overview of HubSpot Marketing Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Awards & Quality Certificates

An award given to products our B2B experts find especially valuable for companies
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.
This award is given only to top B2B products and represents the highest possible level of service. It highlights the vendor’s extensive knowledge of the industry they’re selling to and the needs of their customers.

HubSpot Marketing Position In Our Categories

Knowing that businesses have unique business-related requirements, it is practical they steer clear of getting a one-size-fits-all, ”best” software solution. Regardless, it is troublesome to pinpoint such application even among branded software solutions. The efficient thing to undertake can be to note down the numerous significant functions that need careful thought such as key features, budget, skill ability of staff, business size, etc. After which, you should conduct your product research thoroughly. Have a look at some of these HubSpot Marketing reviews and look over each of the software systems in your shortlist in detail. Such detailed research ascertains you stay away from unsuitable software products and buy the system which delivers all the features your company requires.

Position of HubSpot Marketing in our main categories:

TOP 3

HubSpot Marketing is one of the top 3 Landing Page Software products

TOP 1

HubSpot Marketing is 1 Marketing Software product

TOP 3

HubSpot Marketing is one of the top 3 Social Media Management Software products

HubSpot Marketing is also listed in the following subcategories:

It's important to keep in mind that hardly any service in the Marketing Software category will be a perfect solution that can meet all the requirements of various company types, sizes and industries. It may be a good idea to read a few HubSpot Marketing Marketing Software reviews first as some software can dominate only in a really small set of applications or be prepared with a very specific industry in mind. Others can function with an intention of being easy and intuitive and therefore lack advanced elements needed by more experienced users. You can also come across solutions that cater to a wide group of customers and offer a rich feature base, however that in most cases comes at a more expensive price of such a solution. Make sure you're aware of your requirements so that you select a solution that has specifically the features you look for.

How Much Does HubSpot Marketing Cost?

HubSpot Marketing Pricing Plans:

Free Trial

Free

Free

Starter

$50/month

Professional

$800/month

Enterprise

$3,200/month

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

User Satisfaction

Positive Social Media Mentions 159
Negative Social Media Mentions 1

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and HubSpot Marketing reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with HubSpot Marketing. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • German
  • Japanese
  • Spanish
  • French
  • Portugese

Pricing Model

  • Free
  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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HubSpot Marketing Comparisons

HubSpot Marketing user reviews

Multi-pronged marketing solution in one

Read full review >
Tom
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.04.2020 Company Size: 51-100 Employees Industry: Computer Software

HubSpot helped us have the potential to expand

Read full review >
Selena
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 26.03.2020 Company Size: 11-50 Employees Industry: N/A

A must-have to be successful in marketing

Read full review >
Justice
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 18.03.2020 Company Size: More than 100 Employees Industry: Higher Education

Manages marketing campaigns 360 degrees

Read full review >
Kavon
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 13.03.2020 Company Size: 51-100 Employees Industry: Marketing and Advertising

My wonderful experience with HubSpot Marketing

Read full review >
Kennith
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.02.2020 Company Size: 51-100 Employees Industry: Marketing and Advertising

What are HubSpot Marketing pricing details?

HubSpot Marketing Pricing Plans:

Free Trial

Free

Free

Starter

$50/month

Professional

$800/month

Enterprise

$3,200/month

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

What integrations are available for HubSpot Marketing?

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

HubSpot Marketing average rating:

Average score
4.5/5 (14 user reviews)
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Simon James Porritt

PROS: This product is by far the industry winner in terms of being 'super human'. It is like building a robot for your business that will go out and take over the world. You just need to sit down and spend the time programming it properly. I have a blog that helps business owners and I recommend this software for all those looking to compare marketing automation software and CRMs.

CONS: It does make it hard to get lots of our clients on this software given it's price point. It would make more sense to keep it FREE and then charge as more clients are added or something. FREEMIUM works best for Small Business Owners as it allows companies to get success first and VALUE something BEFORE charging for it.

Reviewed 3 years ago

Read full review >

The least favorable review

Kavon

PROS: HubSpot boasts a full suite of marketing features: landing pages and designing them with minimal coding; targeted mass-level e-mail marketing; and real-time comprehensive analytics. I particularly love that you can get in touch with one of its customer service representatives in a few minutes from request.

CONS: HubSpot's support staff always resolve my needs. However, what remains to be challenging for me is mastering how to tap all the app's features to my full advantage.

Reviewed 3 months ago

Read full review >

More reviews from 14 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Multi-pronged marketing solution in one

Read full review >
Tom
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 10.04.2020 Company Size: 51-100 Employees Industry: Computer Software

PROS: HubSpot is a comprehensive tool that automates each marketing task. I have been using HubSpot for three years now and it's a recommendable tool to conduct various actions including training of people.

CONS: HubSpot remains quite limited in terms of reporting functionalities but am still hoping this will improve in the next version update.

What do you think about this review? Great Poor

HubSpot helped us have the potential to expand

Read full review >
Selena
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 26.03.2020 Company Size: 11-50 Employees Industry: N/A

PROS: HubSpot has an extensive offering of different features and allows syncing with different marketing platforms. HubSpot has also addressed communication among team members. As a one-stop-shop for all our marketing needs, HubSpot eradicated our reliance on multiple software.

CONS: Exploring HubSpot may be overwhelming especially if you're a small business. Much of the challenge stemmed from learning its ins and outs. Needless to say, it required a deep learning curve which many small businesses would want to avoid because that's time that could have been allotted on more valuable, revenue-generating tasks.

What do you think about this review? Great Poor

A must-have to be successful in marketing

Read full review >
Justice
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 18.03.2020 Company Size: More than 100 Employees Industry: Higher Education

PROS: Hubspot implements smoothly everything I need to do to run a successful marketing campaign. What more is that it does the much-needed analytics of the behavior of web visitors and leads real-time.

CONS: I had an issue once on HubSpot's inability to merge the different arms of operations into the centralized system but this had been addressed promptly.

What do you think about this review? Great Poor

Manages marketing campaigns 360 degrees

Read full review >
Kavon
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 13.03.2020 Company Size: 51-100 Employees Industry: Marketing and Advertising

PROS: HubSpot boasts a full suite of marketing features: landing pages and designing them with minimal coding; targeted mass-level e-mail marketing; and real-time comprehensive analytics. I particularly love that you can get in touch with one of its customer service representatives in a few minutes from request.

CONS: HubSpot's support staff always resolve my needs. However, what remains to be challenging for me is mastering how to tap all the app's features to my full advantage.

What do you think about this review? Great Poor

My wonderful experience with HubSpot Marketing

Read full review >
Kennith
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 25.02.2020 Company Size: 51-100 Employees Industry: Marketing and Advertising

PROS: WIth HubSpot Marketing, content posting on multiple accounts, keyword optimization, and making application forms concise are possible and easy to do.

CONS: HubSpot Marketing is a great tool for small businesses. However, I don't think it's something they can afford.

What do you think about this review? Great Poor

Automated marketing tasks

Read full review >
Jeffry
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 16.02.2020 Company Size: More than 100 Employees Industry: N/A

PROS: HubSpot Marketing is very versatile that it enabled us to implement different marketing campaigns, whether mass promotion, multi-channel or live on various platforms.

CONS: This is the best tool yet.

What do you think about this review? Great Poor

Continuously evolves for the better

Read full review >
Lilian
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.02.2020 Company Size: 51-100 Employees Industry: Music

PROS: I love that the people behind HubSpot constantly upgrades the platform with new and essential features, eliminating the need for external add-ons. They are very hands-on with customers as it regularly leaves messages on how you can maximize a feature. Our fave about it is that it integrates smoothly with many platforms we didn't have to begin all over when we transferred to HubSpot. We also love how it enables us to schedule posts in bulk,

CONS: I have zero issues with HubSpot. But it would be great if HubSpot could compile and update us with news bits on modifications or new features it made in a month. Also, there are some parts when customizing which will require coding and I just abhor coding.

What do you think about this review? Great Poor

Our performance has scaled up

Read full review >
Willow
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 06.02.2020 Company Size: 51-100 Employees Industry: Marketing and Advertising

PROS: Almost ninety percent of the daily work I conduct on HubSpot. I'm really grateful for this one app I don't have to jump from one platform to another to measure our performance.

CONS: I'm struggling with designing web pages, perhaps because it requires some encoding which I'm not good at.

What do you think about this review? Great Poor

Customer care is superb

Read full review >
Stephany
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 01.02.2020 Company Size: 1-10 Employees Industry: N/A

PROS: Besides its user-friendly interface, HubSpot is laudable for its customer care providers who give a warm human touch to the platform. They are helpful and can easily resolve your concerns.

CONS: It would be more fitting to our needs if it allowed a slight configuration on the implementation of workflows.

What do you think about this review? Great Poor

Your ultimate tracker for a lead’s entire funnel journey

Read full review >
Dillan
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 31.01.2020 Company Size: More than 100 Employees Industry: Education Management

PROS: I'm really satisfied with how HubSpot streamlined our coordination process. But more importantly, I'm very amazed by its customer care staff: very accommodating, very knowledgeable, and very proactive in helping you to maximize all the features in the platform.

CONS: There remain unused features that I suspect are mostly because of the fact we haven't mastered the app. It takes a really long while to have full command of the app.

What do you think about this review? Great Poor

Nimble for any marketing needs

Read full review >
Josiah
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 30.01.2020 Company Size: More than 100 Employees Industry: Accounting

PROS: Learning to use HubSpot was extremely intuitive, no downtime required. My team can take on mass-level marketing campaigns, something which used to take substantial effort and time to implement. HubSpot also allowed deeper coordination between team members and helped me in training newbies as well.

CONS: There are very minor things such as the filtering function, which I hope can be more dynamic. But other than that, I haven't encountered any deal breakers.

What do you think about this review? Great Poor

Easy and complete tools

Read full review >
Nyah
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 25.01.2020 Company Size: 51-100 Employees Industry: Marketing and Advertising

PROS: HubSpot is an excellent tool to assess how effective your paid advertisements are. It requires little to zero encoding in many complex areas such as on the conversion journey and on the creation of landing pages and forms, among others.

CONS: It requires time to familiarize yourself with Hubspot. Unfortunately, tutorial videos offer meager help.

What do you think about this review? Great Poor

A magical marketing platform

Read full review >
Savion
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.01.2020 Company Size: More than 100 Employees Industry: Financial Services

PROS: HubSpot is a user-friendly CRM tool that is robust in functionality. But the best thing about HubSpot is its customer service. Whether you have an issue or would just like to share your insights on how the platform can suit your needs better, HubSpot will give you a call, listen intently to your feedback, and act on them immediately.

CONS: I have zero negative feedback for HubSpot. It works perfectly fine for me.

What do you think about this review? Great Poor

Killer software that will kill your competitors!

Read full review >
Simon James Porritt
5/5

Overall impression

5/5

Customer Support

2/5

Value for Money

5/5

Ease of Use

Published on: 09.10.2017 Company Size: 1-10 Employees Industry: Information Technology and Services

PROS: This product is by far the industry winner in terms of being 'super human'. It is like building a robot for your business that will go out and take over the world. You just need to sit down and spend the time programming it properly. I have a blog that helps business owners and I recommend this software for all those looking to compare marketing automation software and CRMs.

CONS: It does make it hard to get lots of our clients on this software given it's price point. It would make more sense to keep it FREE and then charge as more clients are added or something. FREEMIUM works best for Small Business Owners as it allows companies to get success first and VALUE something BEFORE charging for it.

What do you think about this review? Great Poor
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Reviewed By Nestor Gilbert
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