Improvado Review

Our score: 8.7 User satisfaction: 98%

What is Improvado?

Improvado offers middleware solutions that connect marketing data to a variety of platforms and help business consolidate their data into almost any visualization system. Integrations with over 150 platforms ensure businesses get the most out of their marketing data. The platform allows even non-technical users to get started and set up the platform without requiring any developers. This minimizes the hassle related to automating and mapping marketing data and creating and visualizing custom reports.

Improvado offers the reporting tool Automated Marketing Dashboard for connecting and visualizing marketing data, marketing ETL (extract, transform and load) for sending data to other Business Intelligence tools and United API/ETL for business processes. These solutions help businesses automate data management and save them from having to deal with the difficult and technical parts of the process.

Overview of Improvado Benefits

Automated Marketing Dashboard

The AMD is a reporting platform that allows marketers to check campaign performance of all ad platforms using a single interface. It provides a handle on all campaigns and channels and helps marketers easily measure and benchmark metrics. Detailed stats help them make decisions based on real numbers so they don’t have to rely on guesswork.

Users can decide how they want to calculate conversions from ad platforms and the software does the rest and calculates performance automatically. Attribution models help track conversion paths and shows marketers the contribution of each campaign towards established KPIs and budget. Businesses can also white-label the client portal for a more consistent experience.

Marketing ETL

The marketing ETL platform allows marketers to automate their marketing data by connecting marketing APIs to a variety of visualization tools. This can be done within minutes without any help from developers. The platform can be integrated with over 100 platforms, including Google Analytics and Ads, Facebook Ads, Bing Ads, YouTube, and LinkedIn. Marketers can visualize data using the tools they prefer and use, including Tableau, Google Data Studio, Looker and Google Docs.

Custom API Connections

Custom APIs are targeted at businesses with special needs. It allows them to access all their marketing data using a single API. This saves them from having to integrate data using different API connectors and maintaining them to avoid any unwanted issues.

Overview of Improvado Features

  • Automated Marketing Dashboard
  • Ad channels reporting
  • Metrics comparison
  • Detailed stats
  • Data visualization
  • Automatic performance metrics calculation
  • Attribution models
  • Conversion path tracking
  • Cross channel attribution
  • White label client portal
  • Marketing ETL platform
  • Marketing data automation
  • Data visualization in other BI systems
  • Data transformation and mapping
  • Cross channel metrics comparison
  • Custom rules
  • Google Analytics data mapping with Ads data
  • Custom API connectors

Awards & Quality Certificates

An award given to products that have recently entered the market but are already becoming very popular
This certificate is granted to products that offer especially good user experience. We evaluate how easy it is to start using the product and how well-designed its interface and features are to facilitate the work process.

Improvado Position In Our Categories

Because businesses have their own business-related needs, it is wise they abstain from buying an all-in-one, ideal software. Be that as it may, it would be hard to try to pinpoint such application even among branded software products. The better thing to undertake is to make a list of the different critical factors which demand consideration including critical features, price terms, technical skill ability of the users, business size, etc. Then, you must follow through your research fully. Browse over some of these Improvado reviews and look over the other software products in your list more closely. Such well-rounded research makes sure you keep away from mismatched apps and pay for the one which provides all the aspects you require company requires.

Position of Improvado in our main categories:

Improvado is also listed in the following subcategories:

Each enterprise has its own characteristics, and might need a particular type of Marketing Automation Software solution that will be designed for their company size, type of customers and staff and even particular niche they cater to. We advise you don't count on finding a perfect services that is going to work for each company regardless of their background is. It may be a good idea to read a few Improvado Marketing Automation Software reviews first and even then you should pay attention to what the service is supposed to do for your business and your staff. Do you need a simple and intuitive solution with only elementary functions? Will you actually make use of the advanced functionalities needed by experts and large enterprises? Are there any particular features that are especially useful for the industry you work in? If you ask yourself these questions it is going to be much easier to get a trustworthy service that will fit your budget.

How Much Does Improvado Cost?

Improvado Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Improvado offers enterprise pricing plans by quote. Contact the vendor for custom pricing information.

User Satisfaction

Positive Social Media Mentions 0
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Improvado reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Improvado. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Web-based


  • Cloud Hosted
  • Open API

Language Support

  • English

Pricing Model

  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Improvado pricing details?

Improvado Pricing Plans:

Free Trial

Quote-based Plan

Contact vendor

Improvado offers enterprise pricing plans by quote. Contact the vendor for custom pricing information.

What integrations are available for Improvado?

Improvado integrates with over 150 database, visualization, and advertising platforms including the following:

  • Microsoft SQL Server
  • MySQL
  • PostgreSQL
  • Amazon S3
  • Tableau
  • Looker
  • Google Data Studio and Docs
  • Excel Power Query
  • Charito
  • Power BI
  • Qlink
  • Facebooks Ads and Pages Manager
  • Google Analytics and Ads
  • Bing Ads
  • Twitter Ads
  • Snapchat
  • YouTube
  • Yahoo Gemini
  • Instagram
  • HubSpot
  • LinkedIn
  • Stripe
  • MailChimp
  • PipeDrive
  • Shopify
  • Marketo
  • Pinterest
  • SalesForce
  • Amazon Advertising
  • Trip Advisor
  • Zendesk
  • Yandex
  • Quora
  • Magento
  • Reddit
  • eBay
  • Oracle Eloqua

Please note that some integrations are available only by request.


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Reviewed By Louie Andre
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