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Tailwind Review

Tailwind
Our score: 8.6 User satisfaction: 97%
Logo of Tailwind

What is Tailwind?

Tailwind is a marketing application created specifically for Pinterest and Instagram. Great for bloggers, online businesses, and enterprises with online shops, this tool can easily simplify the processes involved in social media marketing. With this, you can get access to features such as content discovery, post scheduling, and conversation tracking. Moreover, it helps you measure results in real-time so you can adjust your marketing strategies accordingly as quickly as possible.

Tailwind has an interesting origin. The company began using Pinterest in early 2011 as a marketing solution while building BridesView.com. The first version of Tailwind (then named PinLeague) asked a simple question: how to identify brides-to-be who are using Pinterest to plan their weddings? As they researched deeper, they began to experience fast success on Pinterest. Soon, their friends started requesting them for similar insights.

A big opportunity was emerging and Tailwind’s founders decided to focus on creating and launching an effective Pinterest marketing and analytics platform. The app’s users have helped them to understand that ROI from Pinterest isn’t just about what takes place on Pinterest. The company also learnt that the biggest rewards come from utilizing insights across marketing channels and organizations.

Today, more than 100,000 leading global brands and about 400 top agencies use Tailwind, and the company says it is excited about how social intelligence can transform your business.

Overview of Tailwind Benefits

Tailwind is a smart way to schedule on Pinterest and Instagram.

What are the standout features and benefits offered by this app? To start, you can save time with multi-board pinning, hashtag lists, bulk image upload, drag-and-drop calendar and other shortcuts. Plus, you can automatically optimize your Instagram and Pinterest schedules to engage your audience at the right time. Then, measure effectiveness with detailed analytics and insights.

Tailwind’s browser extension enables you to easily create multiple posts from any website with a single click. The Hashtag Finder automatically suggests the best Instagram hashtags for your readers. In addition, you can improve your efficiency by using a single tool and workflow to post all your visual marketing content on Pinterest and Instagram. The best part is this application is affordable even for businesses with limited budget.

You can stay on top of your calendar by selecting the specific date and time you wish to post. Another option is you can add a queue and hook it up to your pre-set schedule. With this solution, you can manage multiple Instagram and Pinterest accounts, and collaborate with your colleagues. You don’t have to worry about reliability and security as they are guaranteed by the vendor’s official partnership with Pinterest and Instagram.

With Tailwind, you can track activity and trends. You can view when someone comments on your Instagram post or Pins from your site. In addition, you can monitor key performance indicators (KPIs) by tracking your Instagram and Pinterest profiles, #hashtags and more. Plus, insights from your Instagram and Pinterest analytics help you identify important metrics and tasks you can focus on improving.

Another important benefit of Tailwind analytics is it helps you to monitor your Instagram and Pinterest followers, brand mentions, likes, repins, boards and more. You can also analyze content trends on Instagram and Pinterest to learn about what your readers are interested in. Finally, you can track results to understand which type of content is effective and deliver more of it to your Instagram and Pinterest audience.

Overview of Tailwind Features

Pinterest Management
  • Pinterest Analytics & Reporting
  • Pinterest Content Marketing
  • Pinterest Content Optimization
  • Pinterest Content Promotion
  • Pinterest Content Recommendations
  • Pinterest Monitoring & Trends
  • Schedule Pins on Pinterest
Instagram Management
  • Instagram Analytics & Reporting
  • Instagram Audience Management
  • Instagram Hashtag Monitoring
  • Instagram Listening
  • Instagram Scheduling
  • Instagram UGC Content Management

Tailwind Position In Our Categories

Knowing that companies have unique business-related wants, it is only logical that they abstain from selecting an all-in-one, ideal software system. However, it is troublesome to try to stumble on such application even among well-known software systems.
The right thing to undertake is to take note of the various major aspects that require analysis like important features, price terms, skill levels of the employees, business size, etc. After which, you should follow through the research fully. Go over some Tailwind analyses and explore the other solutions in your list more closely. Such all-encompassing product investigation makes sure you weed out unfit apps and select the system that offers all the function you require business requires.

Position of Tailwind in our main categories:

TOP 50

Tailwind is one of the top 50 Social Media Management Software products

If you are interested in Tailwind it may also be sensible to analyze other subcategories of Social Media Management Software listed in our base of SaaS software reviews.

Every organization has different requirements and needs an application that can be customized for their size, type of employees and clients, and the particular industry they are in. For these reasons, no system can offer perfect functionality out-of-the-box. When you search a software product, first be sure what you want it for. Read some Tailwind Social Media Management Software reviews and ask yourself do you need basic functionality or do you want complex functionality? Are there any industry-specific features that you are searching for? Obtain the answers to these questions to help your search. There are plenty of aspects that you need to consider and these include your finances, specific business wants, your company size, integration needs etc. Take your time, use a few free trials, and finally select the app that presents all that you want to improve your firm efficiency and productivity.

How Much Does Tailwind Cost?

Tailwind Pricing Plans:

Free Trial

Plus Plan

$15/account/month

Professional Plan

$799.99/month

Enterprise Plan

By quote

For bloggers and small businesses:

Plus Plan – $15/account/month (monthly billing) or $9.99/account/month (annual billing)

  • 1 Account Included
  • 7-Day History Archive
  • Basic Profile (& Board) Metrics
  • Basic Website Insights
  • Measure Post Success
  • Multi-Account Capability
  • Smart Scheduling
  • Unlimited Scheduling

Enterprise pricing plans for large brands and agencies:

Professional Plan – $799.99/month (annual billing)

  • 1-Year History Archive
  • 5 Collaborators
  • Benchmark vs. Competitors
  • Export Data
  • Full Profile & Board Reporting
  • Measure Pinterest ROI
  • Multi-Account Capability
  • Optimize Content Strategy
  • Pinterest Brand Monitoring

Enterprise Plan – Contact the company for a quote

  • Content Discovery Engine
  • Contests / Sweepstakes
  • Dedicated Support
  • Industry Trends
  • Influencer Campaigns
  • Invoiced Billing
  • Multi-Account Capability
  • Team Roles & Permissions
  • Unlimited Collaborators
  • Unlimited History Archive

User Satisfaction

Positive Social Media Mentions 72
Negative Social Media Mentions 2

We realize that when you make a decision to buy Social Media Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Tailwind reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Tailwind. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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What are Tailwind pricing details?

Tailwind Pricing Plans:

Free Trial

Plus Plan

$15/account/month

Professional Plan

$799.99/month

Enterprise Plan

By quote

For bloggers and small businesses:

Plus Plan – $15/account/month (monthly billing) or $9.99/account/month (annual billing)

  • 1 Account Included
  • 7-Day History Archive
  • Basic Profile (& Board) Metrics
  • Basic Website Insights
  • Measure Post Success
  • Multi-Account Capability
  • Smart Scheduling
  • Unlimited Scheduling

Enterprise pricing plans for large brands and agencies:

Professional Plan – $799.99/month (annual billing)

  • 1-Year History Archive
  • 5 Collaborators
  • Benchmark vs. Competitors
  • Export Data
  • Full Profile & Board Reporting
  • Measure Pinterest ROI
  • Multi-Account Capability
  • Optimize Content Strategy
  • Pinterest Brand Monitoring

Enterprise Plan – Contact the company for a quote

  • Content Discovery Engine
  • Contests / Sweepstakes
  • Dedicated Support
  • Industry Trends
  • Influencer Campaigns
  • Invoiced Billing
  • Multi-Account Capability
  • Team Roles & Permissions
  • Unlimited Collaborators
  • Unlimited History Archive

What integrations are available for Tailwind?

Tailwind integrates with the following business applications:

  • Pinterest
  • Instagram

 

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Reviewed By Jenny Chang
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