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Visual Website Optimizer Review

Visual Website Optimizer
Our score: 8.3 User satisfaction: 88%

What is Visual Website Optimizer?

Visual Website Optimizer is fondly referred to by many as VWO, and this tool makes A/B testing a tad easier and more effective. Parading an intelligent and easy to use interface, VWO is clearly an A/B testing platform that does not demand coding and HTML expertise from its users.

VWO offers businesses the capability to design and implement their own brand of A/B testing by letting them choose from several types of testing campaigns and allowing them to configure and add test criteria for more detailed results.

Overview of Visual Website Optimizer Benefits

VWO comes with basic A/B testing tools that are very common among other A/B testing solutions. But what makes VWO a cut above the rest are the following advantages it brings to your business:

  • Loaded with premium testing-related functionalities like heat maps and visitor surveying.
  • Intelligent new user interface coupled with a great test design wizard to facilitate and aid you with basic and advanced processes.
  • A useful ‘idea factory’ function allows you to maximize your creativity as can you create better test ideas depending on your preferences (e.g. by type/element etc).
  • All features included in monthly cost – no adding fees for greater functionality.

Ideas

  • Usability testing
  • Landing page analyzer
  • IdeaFactory

Testing

  • A/B testing
  • Multivariate testing
  • Split URL testing
  • Mobile A/B testing

Targeting

  • Geo-targeting
  • Behavioral targeting

Analytics

  • Heatmaps and clickmaps

Overview of Visual Website Optimizer Features

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20×5 Email Support
  • Geo-targeting
  • Segmentation of reports
  • Advanced Targeting
  • Website reviews
  • Enterprise security
  • On-site hosting option
  • API access
  • Unlimited users
  • Unlimited sub-accounts
  • 24×7 Phone Support
  • Onboarding & Training
  • Account Manager
  • Optimization Consultation

What Problems Will Visual Website Optimizer Solve?

  1. Shopping Cart Abandonment (eCommerce)

VWO helps companies identify the key pain-points behind cart abandonment for eCommerce business, using control and variation page analysis and user heat maps.

  1. High Bounce Rates

Using VWO’s highly intuitive tools like heatmaps and clickmaps, webmasters can easily gauge the reason behind high bounce rates on their webpages.

  1. Predictive Analysis

VWO’s definitive analysis declares ONLY clear winners between control and variation pages, based on which webmasters can strategize their design roadmap.

Visual Website Optimizer Position In Our Categories

Bearing in mind businesses have distinct business-related demands, it is prudent that they abstain from selecting an all-encompassing, ideal software. Nonetheless, it is troublesome to try to stumble on such application even among sought-after software solutions. The rational step to undertake would be to set down the various critical factors that necessitate inspection such as essential features, packages, skill ability of staff members, organizational size, etc. Thereafter, you must follow through your research systematically. Browse through these Visual Website Optimizer review articles and explore the other solutions in your shortlist in detail. Such all-encompassing research ensures you keep away from unsuitable applications and choose the one that meets all the features your business requires for success.

Position of Visual Website Optimizer in our main categories:

TOP 50

Visual Website Optimizer is one of the top 50 Conversion Rate Optimization Software products

TOP 500

Visual Website Optimizer is one of the 500 Marketing Software products

If you are considering Visual Website Optimizer it might also be beneficial to examine other subcategories of Conversion Rate Optimization Software gathered in our database of B2B software reviews.

Each enterprise has different needs and requires an application that can be personalized for their size, kind of employees and clients, and the specific industry they are in. For these reasons, no platform can proffer perfect functionality out-of-the-box. When you try to find a software product, first be sure what you need it for. Read some Visual Website Optimizer Conversion Rate Optimization Software reviews and ask yourself do you need basic features or do you need advanced features? Are there any industry-specific features that you are looking for? Get the answers to these questions to aid your search. There are plenty of elements that you need to reflect on and these include your budget, particular business wants, your company size, integration requirements etc. Take your time, try out a few free trials, and finally zero in on the system that presents all that you require to boost your company efficiency and productivity.

How Much Does Visual Website Optimizer Cost?

Visual Website Optimizer Pricing Plans:

Free Trial

Standard Startup

$59/month

Standard Business

$155/month

Enterprise

$999/month

Whether you’re running a growing business or a large corporation, VWO has the right plan for your A/B testing needs.

Standard Startup – $49/month (billed annually) or $59/month (charged monthly)

Standard Business – $129/month (billed annually) or $155/month (charged monthly)

Both plans work well for small agencies, individual bloggers, freelancers, and small business operators. Both are loaded with the following features:

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20×5 Email Support

Enterprise – $999/month (billed annually)

Perfect for large-scale businesses that require optimization and enterprise-level deployment. Comes with all Standard features plus:

  • Geo-targeting
  • Segmentation of reports
  • Advanced Targeting
  • Website reviews
  • Enterprise security
  • On-site hosting option
  • API access
  • Unlimited users
  • Unlimited sub-accounts
  • 24×7 Phone Support
  • Onboarding & Training
  • Account Manager
  • Optimization Consultation

User Satisfaction

Positive Social Media Mentions 10
Negative Social Media Mentions 1

We realize that when you make a decision to buy Conversion Rate Optimization Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and Visual Website Optimizer reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with Visual Website Optimizer. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based

Deployment

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Large Enterprises
  • Medium Business

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

Popular Visual Website Optimizer Alternatives

Top Competitors To Visual Website Optimizer By Price

Trending Conversion Rate Optimization Software Reviews

Product name:
Score:
Satisfaction:
8.3
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Visual Website Optimizer Comparisons

Visual Website Optimizer user reviews

Top class customer support

Read full review >
Oscar
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.09.2019 Company Size: More than 100 Employees Industry: Hospital & Health Care

Easy to use product

Read full review >
Myrtle
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.09.2019 Company Size: 11-50 Employees Industry: Leisure, Travel & Tourism

The learning curve is a bit steep

Read full review >
Ira
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.09.2019 Company Size: More than 100 Employees Industry: Retail

Give it a try

Read full review >
Alice
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 28.09.2018 Company Size: 11-50 Employees Industry: Civic & Social Organization

Lots of useful features, but there is room for improvement

Read full review >
Myron
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

What are Visual Website Optimizer pricing details?

Visual Website Optimizer Pricing Plans:

Free Trial

Standard Startup

$59/month

Standard Business

$155/month

Enterprise

$999/month

Whether you’re running a growing business or a large corporation, VWO has the right plan for your A/B testing needs.

Standard Startup – $49/month (billed annually) or $59/month (charged monthly)

Standard Business – $129/month (billed annually) or $155/month (charged monthly)

Both plans work well for small agencies, individual bloggers, freelancers, and small business operators. Both are loaded with the following features:

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20×5 Email Support

Enterprise – $999/month (billed annually)

Perfect for large-scale businesses that require optimization and enterprise-level deployment. Comes with all Standard features plus:

  • Geo-targeting
  • Segmentation of reports
  • Advanced Targeting
  • Website reviews
  • Enterprise security
  • On-site hosting option
  • API access
  • Unlimited users
  • Unlimited sub-accounts
  • 24×7 Phone Support
  • Onboarding & Training
  • Account Manager
  • Optimization Consultation

What integrations are available for Visual Website Optimizer?

VWO supports integrations with the following business systems and applications:

Analytics integration

  • Google Analytics
  • SiteCatalyst
  • Mixpanel

CMS integration

  • Wordpress
  • Joomla
  • Drupal

Shopping cart integration

  • Magento
  • BigCommerce
  • Shopify

Phone tracking systems

Visual Website Optimizer average rating:

Average score
5/5 (11 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Sara

PROS: VWO is flexible and easy to use. This conversion software offers vast possibilities. You can use wildcard rules to manage various URLs. Plus, You can manage a large number of campaigns, tag them, add notes, and share with your team members. You can easily start campaigns, pause them, and archive them. It is simple to find old testings. I think the best part about VWO is the AB tool. The knowledge base is very useful with many videos. You can find answers to almost anything in it. I’ve used many other apps for testing and I highly recommend VWO.

CONS: I am testing the customer support agents right now to check if they are prompt and helpful.

Reviewed 2 years ago

Read full review >

The least favorable review

Leroy

PROS: VWO offers all the features needed for optimization. They include testings, user behavior analysis, and feedbacks. The wysiwyg editor is easy and simple to use. However, you need technical knowledge for high level tests. The vendor offers helpful customer support and the account managers sort out all our problems for us. To top it all, the vendor constantly updates the product with regular new roll-outs.

CONS: A couple of areas need to be improved. There is no option to save goals and only frequently used goals are auto-saved. Second, integration with Omniture is offered only through synchronous-code. To be fair, this seems to be the case with competitor products also.

Reviewed 2 years ago

Read full review >

More reviews from 11 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Top class customer support

Read full review >
Oscar
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.09.2019 Company Size: More than 100 Employees Industry: Hospital & Health Care

PROS: VWO offers excellent customer support and we would like to mention the stellar service provided by Rauhan and his team who have resolved our issues promptly every time we called them. They are so reliable that we feel they are part of our company’s team.

CONS: A few features could be made easier such as changing elements while setting up the A/B test.

What do you think about this review? Great Poor

Easy to use product

Read full review >
Myrtle
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 26.09.2019 Company Size: 11-50 Employees Industry: Leisure, Travel & Tourism

PROS: I like that we can test all the changes we want to make on our website effortlessly and trust the results. My account manager is great and provides prompt help. VWO integrates with Google Analytics which helps us analyze our results deeply and gain meaningful visitor behavior insights.

CONS: There are a few glitches I would like to point out. Sometimes, the system takes a little time to start working and also fails to load the editor on my computer. Plus, the interface is slow and the preview mode can act up sometimes. However, I will continue to use the app as it provides good results.

What do you think about this review? Great Poor

The learning curve is a bit steep

Read full review >
Ira
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 16.09.2019 Company Size: More than 100 Employees Industry: Retail

PROS: You can perform plenty of tasks with VWO including testing and measuring stuff. You can use the app to run a full scale CRO program and make smart iterative changes to your website.

CONS: The tool is robust but complex. We found it difficult to set up complex tests and suffered failed experiments as we could not measure the right stuff, and faced cross browser problems and uncertain results. The support agents were very helpful, but we were still frustrated as the results were not up to the mark. Another issue is some of the features we need are offered only with the Enterprise package.

What do you think about this review? Great Poor

Give it a try

Read full review >
Alice
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 28.09.2018 Company Size: 11-50 Employees Industry: Civic & Social Organization

PROS: I think VWO is better than other optimizers because it offers more ways to A/B test a landing. It is ideal for our company as we split URL test a lot. The customer support is helpful and they are concerned about the quality of data we are getting and how we are driving our conversions.

CONS: You need some coding knowledge or know how landing tests work, otherwise you are bound to feel a little lost. In some companies, IT staff help lay users utilize the software, but not in our company. It would be wonderful if the vendor provided support in Spanish and translates the app in popular global languages.

What do you think about this review? Great Poor

Lots of useful features, but there is room for improvement

Read full review >
Myron
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 17.09.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: VWO offers loads of useful features at a much more affordable cost compared to competitor products which we have also used. The features provide plenty of value to us.

CONS: The AB testing part could be improved to clarify the data that is being reported back. This feature is handled well by apps like Optimizely. It is also hard to set up the tests with a buggy editor. Plus, the user interface hangs up sometimes. Despite the glitches, I think VWO is a good solution that we use for testing on multiple clients.

What do you think about this review? Great Poor

Excellent tool

Read full review >
Sara
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 14.03.2018 Company Size: 11-50 Employees Industry: Retail

PROS: VWO is flexible and easy to use. This conversion software offers vast possibilities. You can use wildcard rules to manage various URLs. Plus, You can manage a large number of campaigns, tag them, add notes, and share with your team members. You can easily start campaigns, pause them, and archive them. It is simple to find old testings. I think the best part about VWO is the AB tool. The knowledge base is very useful with many videos. You can find answers to almost anything in it. I’ve used many other apps for testing and I highly recommend VWO.

CONS: I am testing the customer support agents right now to check if they are prompt and helpful.

What do you think about this review? Great Poor

Top rate testing tool

Read full review >
Vicki
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.03.2018 Company Size: 11-50 Employees Industry: Retail

PROS: I think VWO is a great app because we run multiple tests within the system and it gives accurate insight about the customer experience whether it is winning or losing.

CONS: The app could do with some improvements. It could add a tracking feature that doesn’t need to be set up for each test, but captures details about each running test for revenue and conversions. This tracking feature can help us set up tests more quickly.

What do you think about this review? Great Poor

Offers great features at an affordable price

Read full review >
Clayton
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 03.03.2018 Company Size: More than 100 Employees Industry: Business Supplies

PROS: I like that the interface is simple and easy to use. The vendor keeps adding new features constantly, but has ensured the price stays the same. There is no other app that offers such excellent features at such an affordable price.

CONS: Sometimes, the sophisticated features do not work well. For example, the heat maps don’t overlay properly sometimes. But to be fair, overall, it is a reliable software.

What do you think about this review? Great Poor

Excellent customer support

Read full review >
Diana
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 11.02.2018 Company Size: 11-50 Employees Industry: Information Technology

PROS: I rate VWO’s customer support as the best in the market. They called us themselves after we registered for the free trial and scheduled a video call in which they explained all the features of the app clearly.

CONS: I feel the reporting feature could be improved as some of the reports were lacking when we were testing heat maps for our responsive design. To be fair, we are still running the tests, so the reports could turn out to be alright later.

What do you think about this review? Great Poor

Ideal app for firms starting to A/B test

Read full review >
Sheldon
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.01.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: For me, the highlights of VWO are the app is easy to learn with an intuitive interface, works well with responsive design, and the customer support is world class.

CONS: There are a couple of glitches. All your tests get paused when you exceed your traffic limit, but the drawback is they don’t automatically reactivate the next month when you get a fresh traffic limit. Second, based on my tests I feel the system is slowing down page-load times on our website.

What do you think about this review? Great Poor

An allround app for CRO

Read full review >
Leroy
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 06.01.2018 Company Size: More than 100 Employees Industry: Internet

PROS: VWO offers all the features needed for optimization. They include testings, user behavior analysis, and feedbacks. The wysiwyg editor is easy and simple to use. However, you need technical knowledge for high level tests. The vendor offers helpful customer support and the account managers sort out all our problems for us. To top it all, the vendor constantly updates the product with regular new roll-outs.

CONS: A couple of areas need to be improved. There is no option to save goals and only frequently used goals are auto-saved. Second, integration with Omniture is offered only through synchronous-code. To be fair, this seems to be the case with competitor products also.

What do you think about this review? Great Poor
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Reviewed By Nestor Gilbert
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