Wrike Social Media is a solution you can use to scale your social media initiatives, monitor conversations with your brand and engage customers. It helps users save hours in responding to comments, monitoring mentions, and managing engagement, among others, on your social media marketing channels. With Wrike’s tailored solution for marketing teams, this software leverages your marketing efforts by utilizing your social media management.

Wrike offers various features essential for optimizing social media marketing. These include scheduling of posts, automation, campaign management, and reporting and analytics. The tool assists you in your campaign development process and helps you deliver projects within your budget and deadline. With that, it is able to support the needs of high-performance marketing teams in generating brand exposure, increasing website traffic, improving search rankings, and reducing marketing expenses, among others.

Not only does Wrike integrate with leading CRM systems, but it can also be used as your own CRM tool to keep track of contacts, clients and business relationships and create a personalized experience for your followers. Managing and scheduling content are streamlined while improving your team’s overall collaboration, productivity, and efficiency.

Wrike Social Media offers various benefits when extending the functionality of your marketing and CRM solutions. Here are some of its top benefits:

Optimizing Customer Relationship Management

Wrike lets you keep track of your business relationships, clients and contacts by setting up a system of folders and tasks. Since it is highly flexible, you can build your database according to your own needs and preferences like placing client accounts as individual tasks in a single folder, for example. Tagging users also lets you segment and organize your audience seamlessly. This can also be used to identify influencers in your list or niche to reach a wider audience in social media channels.

Setting Up an Editorial Calendar

Wrike’s calendars let you plan, view, and share work with scheduled tasks and show you the big picture of your projects. This feature organizes your content so you can post updates regularly and at the right times in your social media platforms. Using calendars to schedule your content drives traffic and engagement and ensures you don’t miss any opportunity. It also keeps the information up-to-date and in-context.

Collaborating With Your Team

Managing multiple social media profiles is streamlined by using the platform to bring your team members to work together efficiently. By simply tagging the person who needs to get the job done, he or she will instantly be notified of the assignment in the workspace. Live Activity Stream shows a real-time update of project activity for everyone on the team to stay on the same page. These tools enable you to assign tasks to the right member—for instance, some can respond to comments on social media platforms while others can assign crucial ones to the head marketer.

Generating Insights and Analytics

Wrike lets you know whether your social media marketing strategies are working or not, and where and how you can improve them. Report Templates directly show you meaningful insights into your projects. The easy-to-use report wizard enables you to modify reports or build them from scratch. These interactive reports can then be shared in real-time and scheduled notifications for updates and reviews.

Wrike Social Media is available on Wrike’s tailored solution for creative and marketing teams. A 14-day free trial is available for users who want to try out the platform’s features.

Wrike for Marketers – $34.60/user/month

• 5 to unlimited users
• Board and spreadsheet view
• File sharing
• Live activity stream
• Task management
• Basic and cloud storage integrations
• iOS and Android apps
• Unlimited collaborators
• Dashboards
• Gantt chart
• Advanced integrations
• Task and subtask management
• Calendars
• Custom field and workflows
• Graphical analytics
• Live reports with scheduled notifications
• Report templates
• Resource management
• Time tracking
• User group and permissions
• Salesforce integration
• Branded and tailored workspace
• Video proofing
• Proofing and approval
• Extension for Adobe Creative Cloud