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Test Management Software

1 user review

What is AB Tasty?

AB Tasty is an A/B and multivariate testing software for boosting conversions on websites, responsive mobile sites, and applications which offers content personalization. It allows validating ideas to achieve organizational goals more efficiently and effectively. It empowers testing different ideas easily and quickly to figure out what works best. This process delivers enhanced user experience and ultimately better profitability.

ABT simplifies implementation of marketing tests without requiring the help of IT professionals or technical resources. Users can test their optimization ideas and benchmark their impact on different performance indicators like registration and purchase rates, based on actual figures rather than mere guesses. It allows customizing of marketing messages and creating personalized interactions with the audience. This is achieved by sending the right message to the right user at the right time.

Overview of AB Tasty Benefits

ABT makes it easy to adapt messages according to audience’s expectations and enhances chances of conversion in the long-run. Personalization campaigns can be launched quickly using the customizable templates for targeting the audience profiles, which can be defined by more 100+ criteria. The criteria can also be based on organization’s own data.

The software offers multi-device solutions for an improved user experience and works well for e-commerce websites, mobile responsive site and mobile apps. It is also compatible with e-commerce platforms and proprietary as well as open-source CMS.

The visual editor makes it easy to carry out A/B and multivariate tests without any technical assistance, and allows easily changing webpages accordingly. A variety of test scenarios can be built using more than hundred native criteria, including which users you want to include in the tests.a

It allows accessing performance of each key indicator of tests, including page views, click rate, engagement level, etc. The analytics report calculates the statistical reliability indicators and confidence intervals automatically to help decision makers chose the best option. The data visualization tools allow analyzing test results at a glance for deeper insights. The heat-map indicates users’ interests and identifies key areas of a page that need optimization. The data visualizer makes it easy to understand the impact of a modification on different KPIs. When it comes to modifying your mobile app, the software demands minimum changes and involvement of development teams.

Overview of AB Tasty Features

  • A/B and Multivariate Testing
  • Supports Websites, CMS and Apps
  • Content personalization
  • Rapid test setup
  • Advanced targeting
  • Smart reporting Data visualization
  • Customized marketing messages
  • Audience segmentation
  • DMP integration
  • Predictive marketing
  • Instant App updates
  • App personalization
  • Cross-device optimization
  • Analytics

AB Tasty Position In Our Categories

Position of AB Tasty in our main categories:


AB Tasty is one of the top 50 Conversion Rate Optimization Softwareproducts


AB Tasty is one of the 20 Test Management Softwareproducts


AB Tasty is one of the 50
Conversion Rate Optimization Software products


AB Tasty is one of the 20
Test Management Software products

If you are considering AB Tasty it could also be sensible to examine other subcategories of Best Conversion Rate Optimization Software gathered in our base of B2B software reviews.

Organizations have different wants and requirements and no software solution can be ideal in such a situation. It is futile to try to find a perfect off-the-shelf software app that meets all your business requirements. The wise thing to do would be to adapt the application for your special needs, worker skill levels, finances, and other elements. For these reasons, do not hurry and invest in well-publicized popular solutions. Though these may be widely used, they may not be the perfect fit for your specific wants. Do your research, check out each short-listed system in detail, read a few AB Tasty reviews, contact the seller for explanations, and finally settle for the app that provides what you need.

How Much Does AB Tasty Cost?

AB Tasty Pricing Plans:
Free trial
AB Tasty
Starts at $1,000 per month

AB Tasty’s package starts at $1,000 per month for e-commerce websites and includes:

  • All Plus Plan features
  • Unlimited visitors per month
  • Multivariate tests
  • Dedicated account manager
  • Advanced reporting and heat maps
  • Methodological support

User Satisfaction

We realize that when you make a decision to buy Test Management Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and AB Tasty reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with AB Tasty. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.






Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • English
  • German
  • Spanish
  • French
  • Dutch
  • Polish
Pricing Model
  • Monthly payment
  • Annual Subscription
  • Quote-based
Customer Types
  • Large Enterprises
  • Medium Business
  • Cloud Hosted

What Support Does This Vendor Offer?


AB Tasty User Reviews

What are AB Tasty pricing details?

AB Tasty Pricing Plans:
Free trial
AB Tasty
Starts at $1,000 per month

AB Tasty’s package starts at $1,000 per month for e-commerce websites and includes:

  • All Plus Plan features
  • Unlimited visitors per month
  • Multivariate tests
  • Dedicated account manager
  • Advanced reporting and heat maps
  • Methodological support

What integrations are available for AB Tasty?

AB Tasty supports integrations with the following business systems and applications:

  • KISSMetrics
  • Magento
  • PrestaShop
  • WordPress
  • Drupal
  • Google Analytics
  • At Internet
  • Webtrends
  • Adobe Analytics
  • Eulerian Technologies
  • Webtrekk
  • Piwik
  • CrazyEgg
  • ClickTale
  • MixPanel
  • Heap

User reviews

1 Review


Average Rating:

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Published 11 months ago
The interface doesn't present much of a difficulty even for first time users. There are also a number of configuration options that mant will find useful such as the...

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