Providing better marketing strategies and leads to grow our business

What are the best aspects of this product?

ActiveDEMAND delivers fresh leads to my inbox daily. It helps reduce time on our sales cycle since the client is already warm when I contact them. The data also lets me know if we need to increase our marketing efforts/dollars to drive additional traffic to our site or focus our efforts on another market segment.

What aspects are problematic or could work better?

Unfortunately quite a few people looking to sell use something stop by our site. Usually I can filter those out but now and again, I get stuck on the phone with a person trying to sell me something.

What specific problems in your company were solved by this product?

The analytical data and tools ActiveDEMAND provides allows me to better determine how and where to market which helps maximize our ROI on the efforts for marketing activity and dollars spent.

Are you a current user of this product?

Yes