Compelling Decision Engine and Ad Serving Solution

What are the best aspects of this product?

AdZerk is setup to be an agile and independent solution to various ad serving challenges. They have a robust and well documented API library allowing for an almost unlimited array of custom ad serving options for custom applications that we have found to be extremely turn key for us in skipping right to solving our own challenges and not having to reinvest the wheel on ad server functionality.

What aspects are problematic or could work better?

Some aspects of the reporting and conversion tracking within the UI could be better, but they are really just a stop gap until we employ the full breadth of the management and reporting APIs.

What features/services would you like to see in future versions of this product?

Deeper video based solutions and metrics. More involved conversion tracking and ROAS reporting options.

What specific problems in your company were solved by this product?

Developing a custom sponsored listings solution and transitioning our hard coded ad products into decisioned and business driven ads.

Are you a current user of this product?

Yes