User review of Adzerk

Fast Ad Decision API

- by Anonymous Reviewer

What are the best aspects of this product?

Adzerk Decision API response times make ad decision/rendering quickly. As a Cost Per Action Ad delivery model, its imperative for us to show ads quickly as fast as page content. The ease of setting up ad targeting, defining goals, custom keywords etc... are very well laid out with clear documentation and excellent support.

What aspects are problematic or could work better?

Management API can be a bit more fault tolerant. It seldom errors out, when ads are indexed in volume at a faster rate.

What features/services would you like to see in future versions of this product?

Integration pipeline between other Ad platforms technologies like dfp, operatives etc...

What specific problems in your company were solved by this product?

One of the critical aspects of our challenge was to render Ads as page content. The adzerk decision API SLA performance was at 35 msec 95th percentile.

Are you a current user of this product?

Yes

Did your company use a different software before this one?

Yes

What software did you use before?

Google Tag Manager

Why did you decide to change it?

Client Side scripting resulted in slow ad response

Are you satisfied with the change?

yes

How did your company implement this product?

in the cloud

How long did it take to set up this product?

less than 1 month

How many people in your company actively use this product?

several employees

What is the primary use of this product in your company?

both B2B & B2C

Fast Ad Decision API

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