What are the best aspects of this product?
The interface is simple and thus users can easily understand or interpret it. This form of simplicity ensures that you get a head-start when you implement the tool for your marketing needs. The analytical features it has are helpful in providing reliable presentation and reporting of data. You will be able to track the performance of your campaigns with ease while you manage them without much effort. In short, it increases your visibility to your campaigns by allowing you to track and analyze data for efficiency and performance evaluation.
What aspects are problematic or could work better?
Everything works fine with this tool. However, the idea of customization is not that well addressed. For example, if I wanted to create user groups on the same platform, it can be difficult if not impossible. The developers of the tool may include this feature to help with the organizational roles within the business environment. Through organization in the form of user groups, you can manage your marketing teams with ease. Also, it would better if they allowed you to create security groups all in the same platform.
What specific problems in your company were solved by this product?
It can be difficult tracking your return on investment (ROI) in your campaigns. With Allocadia, we have been able to achieve this objective for our campaigns. It helps create a seamless functionality on how you can track budgets to different marketing teams in terms of allocation and how they utilize the budgets allocated to them. The idea is to know how much each team requires and how they are utilizing what they have depending on their operations. It provides repots to help you understand their budget needs and requirement better. In short, the issue of determining and tracking your marketing ROI is easy and effortless.
Are you a current user of this product?
What is your role with this product?
How long have you been using this product?
Less than 1 year
What is your company size?
More than 100 Employees
What is your industry?
Did your company use a different software before this one?
How many people in your company actively use this product?
How long is your contract with the vendor?