Useful for marketing plans!

What are the best aspects of this product?

I love that it can filter the mention data which makes it easier for me to track and organize. The best part of it is that all these data can be exported into an Excel file which makes it easier to analyze. The tool itself takes time to learn, but it's really super easy to use once you get a good grasp of it. Thanks also to Awario for having a rich collection of resource materials for new users available on their website.

What aspects are problematic or could work better?

The learning curve is steep that it's inevitable to have a trial-and-error phase when it's your first time using it.

What specific problems in your company were solved by this product?

We use the consumer-related data from Awario to strategize our marketing methods.

Are you a current user of this product?

Yes