What are the best aspects of this product?
It all arrests in their customer support. You not only engage them when you have a problem, but also during the implementation of the tool. I got a head start as I was working with a customer representative all steps of the way. They helped me to customize the product to my liking and according to my business needs. Along the way, they would recommend the best way to go and also guide me on how to improve my marketing campaigns. They showed me that they care about my business and also how I intend to go about it. Due to their help, I was able to implement the product quickly and go live. Once live, the customer engagement and clicks were also live an automation kicked in which saved a lot of time and effort on my part.
What aspects are problematic or could work better?
Although the product is simple and most of its features are intuitive, it requires a little upgrade on its user interface. The user interface is the first thing that a user will come across. Boomtrain developers could make it a little bit attractive and offer a friendly approach to any user who takes on the tool for the first time. Despite this minor glitch, the tool offers top notch functionalities to anyone who wants to set up reliable marketing campaigns.
What specific problems in your company were solved by this product?
It is difficult to know what people want and that leaves you with guesswork. With Boomtrain, it is able to predict what people want to read and give them just that. This has allowed me to get back people on my sites through email marketing. Boomtrain collects and analysis the behavioral data from my email subscribers and predicts what they want such that I can send to them emails and content based on their preferences. This has led to the immediate increase in the number of open emails, clicks and sharing of my content. As such people are engaging more on my sites, which is proved by the comments they post. Also, I use this tool for onsite on my WordPress to customize it and it has proven to be reliable.
Are you a current user of this product?
What is your role with this product?
How long have you been using this product?
Less than 1 month
What is your company size?
What is your industry?
Did your company use a different software before this one?
How many people in your company actively use this product?
How long is your contract with the vendor?
Less than 1 year