Effective in personalized marketing

What are the best aspects of this product?

It has proven to be more reliable that what were previously using. Boomtrain has been able to provide better insights for our audience plus fresh data to go with it. This has led to the expansion of content as we are able to capture even the behavioral data of our audience online. The aim is to achieve a better and reliable expansion planning for our team working closely with the customer team. With this kind of expansion we are able to make customers and audiences understand the content clearly and thus meet our objectives in full.

What aspects are problematic or could work better?

There is not much to say negative about the product. Despite it being at the top of similar tools in the market, its reporting and dashboard features still need improving. This is not necessary a big problem as they are making progress in trying to upgrade these functionalities to better serve the user. With such efforts, you can expect the reporting and dashboard to be top notch with future upgrades of the product.

What specific problems in your company were solved by this product?

We manage content online by publishing it on our websites. On top of that, we handle multiple topics which means we have to stay on top of things in terms of marketing that content. Luckily, we have Boomtrain to help us send emails with content that is able to echo back and drive our readers to our sites. It has learning and tracking functionality, which we can connect with our content to help test feeds on our websites. We no longer have to use newsletters in email marketing to drive traffic and test feeds to our sites since we have Boomtrain.

Are you a current user of this product?

Yes