Great tool for strategic planning

What are the best aspects of this product?

It gives us accurate and immediate data for campaigns and strategic planning. Our ecommerce manager can slice data in different ways, say by order, channel or date. This gives us a wider perspective, which helps us to fine tune campaigns and strategies.

What aspects are problematic or could work better?

We did encounter a few bugs in the data syncing, which tends to be slower during business hours.

What specific problems in your company were solved by this product?

It provides the right information for strategic planning whether you're analyzing keyword phrases, demographics, buying behavior, product movement, etc. My recommendation is to get a data analyst to optimize the data being churned out by the platform.

Are you a current user of this product?

Yes