DESK PIM Review

A PIM System That Puts Content Management At Its Core

DESK PIM offers a product information management system that doesn’t only enable teams to collect, store, and manage product data but also permits them to generate and associate content with any product data they gathered. This way, they will be able to come up with complete, accurate, and high-quality product or service structures and definitions, whether they are simple or complex.

Handle Product-Related Content Separate From Presentation

As a PIM solution that has robust content management features, DESK PIM allows teams to handle product-related content separate from the distribution or publication of such content across channels, partners, and targeted groups. This is because some content may not be intended to be published or they need to be viewed only by partners. In other words, there are a lot of factors to be considered when it comes to presenting product-related content; and the platform makes sure that users are able to identify and handle those factors as a separate aspect of content management.

Personalize And Tailor Your Content To Specific Audiences And Channels

As teams manage content related to their products or services, the system enables them to personalize whatever content they produced. This is made possible by assigning labels to content. They can create specific rules as they perform content labelling so that they can deliver content which is personalized to the needs and preferences of their customers and website visitors and the requirements of a particular channel. In addition, DESK PIM is a multi-lingual PIM system which means it has the capability to produce content in multiple languages, allowing content managers to translate content into their own language as well as deliver it to global audiences.

Digital Asset Management Features

Content management within DESK PIM is facilitated and optimized by its digital asset management capabilities. For instance, the system is built a with a media bank where users can store all the media files they needed for their product items which include images, PDFs, PowerPoint presentations, and videos. Media files can also be easily associated with specific product items and directly accessed from product views.

Generate And Manage Multiple Versions And Formats Of Media Files

Furthermore, different versions and file formats of media files are instantly generated within the media bank. Thus, if a channel requires a specific image size or resolution, or a partner needs a specific file format, DESK PIM can make that readily available.

Media Content Processing

When it comes to processing media files such as cropping images and other photo editing tasks, DESK PIM provides a set of functionalities for such purpose. Moreover, as users edit their media files and content, they will be able to incorporate features from third-party systems into their workflow and access them right straight within the platform.

Collect Data From Multiple Data Sources Using Business Rules

The process of enriching product information and content is automated by DESK PIM. In fact, the PIM system supports integration with many data sources. Thus, users will be able to collect product information from their existing ERP systems so they can efficiently perform product information management, acquire personal details and content from their CRM systems, and gather content from third-party websites that the visitors or users of those sites have generated on their own. To automate all these things, the platform lets users set up their own business rules that define which sources it will collect product information and content from, which products it will assign the gathered data to, and which channels the data and content will be published on.

Product Information And Content Publishing And Distribution

Publishing product information and content using DESK PIM is also automated. Whether they need to publish them on third-party websites or eCommerce platforms, deliver them through print publications, or showcase them in in-store kiosks, the platform ensures that teams are able to rapidly distribute the right product information and content to the right audiences, groups, channels, and even applications.

They can come up with product displays that store or shop visitors can easily interact with, allowing them to send information requests, browse products, and make purchases conveniently. They will be able to infiltrate marketplaces, online platforms, and social media channels with up-to-date product information, and personalized and media-rich product-related content.

Manage Content For Print Publications

Whatever product data they gathered can be converted into content which they can use for generating and distributing product catalogs, brochures, and other printed materials. What’s great about this is the platform permits them to manage data and content for printed materials without the need to use any third-party printing application or service.

Handle Online Channels, Platforms, And Websites

DESK PIM offers online management capabilities which make it easy for teams to prepare, monitor, and distribute product information and content across multiple online platforms and third-party websites. This makes the platform an excellent online marketing tool. For example, DESK PIM lets teams preview product-related content before they finally decide to publish it on online channels and platforms. Because of this, can they check whether there are missing product information, inappropriate or poor-quality digital output, and apply the needed changes. Also, every content they published on an online channel can be deactivated and unpublished anytime they want. If they need to edit content published on multiple websites, they can do the changes all at once.

Efficient Collaboration Through Role-Based Workflows

Summing it up, DESK PIM comes with a collaboration feature that uses customizable workflows that help users work with their colleagues and partners more efficiently. They can create workflows for specific product-related content, gathering product information from external sources, as well as for engaging with their suppliers.

Furthermore, the custom workflows which can be created within the PIM system are driven by roles. This means users can perform actions defined in the workflows and make changes to such workflows based on the roles assigned to them. Because of this, product information and content are protected while tasks are being conducted automatically, and at the same time, cooperation among team members is optimized.