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Ghost Review

Ghost
Our score: 9.0 User satisfaction: 96%

What is Ghost?

Ghost is an open-source website builder and publisher platform for developers. It is completely hackable, which means that users can drill down to the codes to create a site that they envision.

With Ghost, there are no limits to integrations. Developers have access to the platform’s API, enabling them to create custom connections with their favorite applications or services.

Moreover, Ghost provides users with easy-to-use tools for creating and publishing their content. These make authoring an article or a page a smooth process, especially with quick formatting tools. On top of that, users also have access to a simple content manager to keep their content organized.

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Overview of Ghost Benefits

Total Control

With Ghost, website developers and owners have total control over design and integration. Since they have access to the codes, users can build blogs and sites to their specifications.

Moreover, Ghost offers access to its API and related resources to enable developers to synchronize the platform and their websites with third-party services and solutions for easy data transfer.

Modern Publishing Tools

While Ghost is a boon for developers, it is also an advantage for writers. The platform includes a straightforward text editor that is equipped with swift formatting tools. These enable writers to focus solely on their text while ensuring that their content is readable with the live preview.

Additionally, Ghost provides writers with a post scheduling tool. This lets them write posts and schedule them to be published later. This way, they can write as many posts as they want to make certain their blog is always populated with new content.

Optimized Content

Ghost has built-in SEO tools that allow developers and writers alike make sure that search engines like Google index their websites. This way, businesses, professionals, and influencers attract more customers and audience.

Furthermore, Ghost makes sure that every page and post shows beautifully regardless of the size of the screen they are being viewed from. This makes content more accessible and more enjoyable for website visitors.

Professional Themes

Though Ghost lets developers build and design websites from scratch, the platform also has a theme marketplace. This is where users can find ready-to-go themes that they can use as is or customize to make them their own.

Accessible Support Team

Ghost’s support team is easy to reach through Slack. Users who encounter issues or have queries can simply sign on to the messaging platform to have their problems addressed on the dot.

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Overview of Ghost Features

  • Content Editor
  • Content Management
  • Scheduled Posts
  • Handlebars Themes
  • Theme Marketplace
  • Custom Domains
  • Automatic Backups
  • Role-Based Permissions
  • SEO Optimization
  • Subscriptions
  • Native Ghost Apps

Ghost Position In Our Categories

Since companies have particular business requirements, it is only rational that they steer clear of getting an all-in-one, ideal system. Regardless, it would be difficult to stumble on such application even among widely used software systems. The better step to do would be to spell out the several main functions that necessitate deliberation such as important features, pricing, technical skill competence of staff, company size, etc. The second step is, you must do the research fully. Read some of these Ghost evaluations and explore the other software solutions in your shortlist in detail. Such detailed product research guarantees you avoid mismatched applications and buy the system that includes all the features your company requires.

Position of Ghost in our main categories:

TOP 20

Ghost is one of the top 20 Blog Platforms products

If you are interested in Ghost it might also be a good idea to analyze other subcategories of Blog Platforms listed in our base of B2B software reviews.

Since each organization has specific business needs, it is prudent for them to refrain from looking for a one-size-fits-all perfect software solution. Needless to say, it would be futile to try to find such a system even among popular software applications. The clever thing to do would be to list the various important factors that require consideration such as main features, budget, skill levels of staff members, company size etc. Then, you should do your groundwork thoroughly. Read some Ghost Blog Platforms reviews and check out each of the other systems in your shortlist in detail. Such exhaustive homework can ensure you reject ill-fitting systems and select the system that presents all the features you require for business success.

How Much Does Ghost Cost?

Ghost Pricing Plans:

Free Trial

Personal

$29/month

Advanced

$59/month

Team

$105/month

Business

$269/month

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What are Ghost pricing details?

Ghost Pricing Plans:

Free Trial

Personal

$29/month

Advanced

$59/month

Team

$105/month

Business

$269/month

Ghost offers several enterprise pricing options to meet the needs of different users. Give the details a look, and select the best plan for your business:

Personal – $29/month or $19/month/annual billing

  • 1 Blog
  • 50,000 Views per Month
  • Unlimited Transfer & Storage

Advanced – $59/month or $39/month/annual billing

  • 3 Sites
  • 200,000 Views per Month
  • Unlimited Transfer & Storage

Team – $105/month or $79/month/annual billing

  • 10 Sites
  • 500,000 Views per Month
  • Unlimited Transfer & Storage
  • Phone Support
  • Dedicated Environment
  • Subdirectory Installs

Business – $269/month or $199/month/annual billing

  • Unlimited Sites
  • 2,000,000 Views per Month
  • Unlimited Transfer & Storage
  • Phone Support
  • Dedicated Environment
  • Subdirectory Installs
  • Account Manager
  • 9% Uptime SLA

The following are included in all plans:

  • Standard Support
  • Custom Domains
  • SEO Tools
  • Ghost API Access
  • Automatic Updates & Backups
  • Global CDN, Security, & SSL
  • Threat Management

A free 14-day trial is available for all plans. To learn more about the plans and their inclusions, get in touch with the Ghost team through Slack or email.

User Satisfaction

Positive Social Media Mentions 155
Negative Social Media Mentions 4

We know that when you decide to get a Blog Platforms it’s vital not only to find out how experts rank it in their reviews, but also to check whether the real people and businesses that use it are indeed happy with the product. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Ghost reviews across a broad range of social media sites. The information is then displayed in a simple to understand format revealing how many customers had positive and negative experience with Ghost. With that information at your disposal you will be ready to make an informed buying decision that you won’t regret.

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • Mac
  • Web-based

Deployment

  • Cloud Hosted
  • Open API

Language Support

  • English
  • Polish
  • Turkish

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Ghost?

Ghost offers access to its API to enable website owners or developers to take full control of their designs or to create integrations.

Ghost User Reviews

Ghost average rating:

Average score
4.3/5 (14 user reviews)
4/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Write your own review of this product

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The most favorable review

Curtis

PROS: Ghost helps me create cool and wonderful-looking websites. That is because of the fantastic templates that are all ready to use.

CONS: I sometimes face some complex issues with the system. This pushes me to browse through the FAQs and the blog sections to find some answers.

Reviewed 5 years ago

Read full review >

The least favorable review

Ellsworth

PROS: This is a complete solution that is fitting for our website needs. It comes with a complete list of useful integrations, as well as a neat and smooth frontend panel. That is how it allows us to enjoy seamless blogging.

CONS: This is more of my fault instead of a problem with Ghost. I am paying for an upgraded package without knowing about it. That is because I only need one additional staff, but I have two slots. Then, I haven’t read the notifications they sent to my email account. It is a good thing, however, that Ghost has a great support service that has quickly addressed my concern when I called.

Reviewed 5 years ago

Read full review >

More reviews from 14 actual users:

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Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Cool, convenient and secured

Read full review >
Americo
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 08.12.2021 Company Size: 11-50 Employees Industry: Computer Software

PROS: Suitable for everyone; from non-tech savvy to professional HTML users. It also has great support for editings, such as the undo command and the autosave. This helps avoid errors while making or editing a post. Plus, it lets you preview output results while working on it, so you’d have an idea about your work-in-progress. The platform also comes with a handy highlighting system that is perfect for applying format or changing the headings. This really saves a lot of time in making a site!

CONS: Applying complex formatting is quite difficult with the new version of Ghost. I’ve noticed it in some instances, such as when handling different images and when using different sizes of headings. This stems from decreased control capabilities, which is supposedly intended to make the platform easier to use.

What do you think about this review?

Great Poor

Best CMS for any blog

Read full review >
Mina
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 08.11.2021 Company Size: 11-50 Employees Industry: N/A

PROS: There are too many likable points about Ghost. First, it has a user-friendly and neat interface that doesn’t cause unnecessary difficulties. Also, many plugins easily scale the functionality of Ghost. Managing a blog is super convenient from the back-end too, such as assigning administrator roles and setting a static page.

CONS: Ghost is very wonderful for me. There is nothing to complain about this blogging CMS.

What do you think about this review?

Great Poor
Show More User Reviews (14)

Ghost is helping me a lot

Read full review >
Shawn
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.07.2021 Company Size: 11-50 Employees Industry: Professional Training & Coaching

PROS: Simple, cool, professional and suits my demands very well. It has a fantastic emailing feature with high-quality functionality. Also, it is very scalable because it is capable of accommodating various plugins. Using it with tools such as Zapier is super easy.

CONS: It seems difficult to adjust the size of my images at first. However, I learned doing so with the help of some basic tweaks.

What do you think about this review?

Great Poor

More advance tool for blogging

Read full review >
Demarcus
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.07.2021 Company Size: 11-50 Employees Industry: N/A

PROS: This is a stellar and advanced tool for blogging that is very easy to use for newbies and professionals. Ghost is also backed by expert developers and support staff that is why you can depend on it.

CONS: Setting up the Ghost platform is somewhat difficult for newbies. Once you’ve pulled everything together, however, you’d be ready to smoothly use it without problems.

What do you think about this review?

Great Poor

Steep learning curve, but fantastic tool

Read full review >
Sigmund
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 30.06.2021 Company Size: 11-50 Employees Industry: Real Estate

PROS: Ghost is a comprehensive CMS with great ease of use especially when you’ve already grasped its functions. Only that, it has a very steep learning curve at the start. Also, you must go for the professional subscription, instead of running Ghost on your own server. This is to avoid the hassles of upgrading.

CONS: Ghost has a relatively smaller number of integrations and templates. I hope Ghost would add more in the future.

What do you think about this review?

Great Poor

Robust CMS that is very efficient

Read full review >
Francesco
4/5

Overall impression

3/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 14.06.2021 Company Size: 1-10 Employees Industry: Photography

PROS: I only tried using Ghost, but I’ve found that this CMS is great. It has some cool features such as a neat UI, efficient markdown support, and quick setting up. You can sign-up and prep up your account in a few minutes, then go blogging right away! Ghost also has great improvements that are truly noticeable with its third version.

CONS: Yes, this platform has cool features such as a great selection of fantastic templates. However, I am not satisfied with Ghost according to its upfront features. That is because I love tinkering with tools when using them. Now, I feel that Ghost somehow limits my creativity because there are features that I’m not used to, such as the JS and handlebars among others. It is also too simplistic, therefore it has somewhat limited flexibility. In WordPress, for example, you can instantly edit authors and classifications among other details through the back-end panel. In Ghost, however, you need to open each post to make edits. Moreover, you cannot edit the navigation bar and integrate a dropdown menu, nor you can’t tweak the handlebar to edit the footer and get rid of the branding. Another flexibility problem is the incapacity of Ghost to store multimedia files you’ve already used. Regardless, Ghost is still better than many other CMS today. This makes Ghost a wise selection despite the issues it has.

What do you think about this review?

Great Poor

Efficient in catering technical matters

Read full review >
Albina
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 29.05.2021 Company Size: 11-50 Employees Industry: Internet

PROS: I am having a seamless and quick user experience with Ghost. The content management feature is very easy to browse and use at the back-end, as well as it is smooth when editing content. Amazingly, Ghost is already fitted with SEO signals, which is undoubtedly beneficial for my sites.

CONS: I find some interface activities quite troublesome. Also, it is problematic when I use the content editor for markdown alone.

What do you think about this review?

Great Poor

Sophisticated, user-friendly program

Read full review >
Emmie
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

4/5

Ease of Use

Published on: 20.05.2021 Company Size: More than 100 Employees Industry: Financial Services

PROS: Ghost boasts a very smooth UI that is easy to use; thus, it helps in boosting productivity in our workforce. The program is also very user-friendly that anybody can easily use it without inconveniences. Even people who aren’t that tech-savvy are finding Ghost super accessible.

CONS: The package deal for running the platform isn’t that affordable. That somehow makes Ghost an unfavorable choice.

What do you think about this review?

Great Poor

Stellar CMS like no other

Read full review >
Lyda
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 27.04.2021 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Ghost is a really powerful content management platform with tons of functional plugins. It is super lightweight as well, which means it is fast to load. We can easily make any type of content and publish them through Ghost, regardless of it being in HTML or not. No wonder why we continuously use Ghost for a long time now.

CONS: Ghost is easy to use and manipulate if you already know how to do so. Thing is, it is hard for newbies to learn using this tool.

What do you think about this review?

Great Poor

Wonderfully works as a substitute

Read full review >
Ellsworth
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 22.03.2021 Company Size: 11-50 Employees Industry: Health, Wellness and Fitness

PROS: This is a complete solution that is fitting for our website needs. It comes with a complete list of useful integrations, as well as a neat and smooth frontend panel. That is how it allows us to enjoy seamless blogging.

CONS: This is more of my fault instead of a problem with Ghost. I am paying for an upgraded package without knowing about it. That is because I only need one additional staff, but I have two slots. Then, I haven’t read the notifications they sent to my email account. It is a good thing, however, that Ghost has a great support service that has quickly addressed my concern when I called.

What do you think about this review?

Great Poor

Nice and perfect for my blogs

Read full review >
Curtis
5/5

Overall impression

5/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 21.08.2020 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: Ghost helps me create cool and wonderful-looking websites. That is because of the fantastic templates that are all ready to use.

CONS: I sometimes face some complex issues with the system. This pushes me to browse through the FAQs and the blog sections to find some answers.

What do you think about this review?

Great Poor

Feedback about the Ghost CMS

Read full review >
Lonzo
4/5

Overall impression

3/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 20.08.2020 Company Size: More than 100 Employees Industry: Nanotechnology

PROS: It is a free CMS, and it has support for Java scripts. Using this platform is very convenient for professionals and newbies because it offers a great user experience. In addition, it allows you to download any files seamlessly, and it has fantastic support for content writers too.

CONS: I am using the beta version of Ghost because it is still new on the web. It doesn’t come with integrations too, probably because it is still under development.

What do you think about this review?

Great Poor

Ghost makes managing web contents a breeze

Read full review >
Johanna
5/5

Overall impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 16.08.2020 Company Size: More than 100 Employees Industry: Broadcast Media

PROS: The tool is a neat and smooth UI that is why you won’t have too many difficulties when using it. We also find it amusing that we can now properly store different contents, such as placing them into spam or in some other sections. Moreover, streaming different contents is highly efficient. You only need to view an item, then select the details you want to see.

CONS: There are moments when Ghost suddenly stops working. This is probably caused by numerous feeds coming at once, thus we need to refresh the window for it to run again. We also experience some problems with streaming in some instances because of technical maintenance by Ghost. It is a good thing, however, that their support team notifies us ahead of time, so we can prepare accordingly.

What do you think about this review?

Great Poor

Fits well with the purpose of my blogging site

Read full review >
Jana
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

3/5

Ease of Use

Published on: 15.08.2020 Company Size: 11-50 Employees Industry: Others

PROS: I have no regrets after upgrading from the free version of Ghost to its paid deal. It has a simple but robust editor, handy plugins, and excellent website speed whether on mobile or desktop. Ghost is a more convenient and easy to learn content management system than other brands. And that makes my user experience really wonderful.

CONS: I haven’t found any problem with Ghost for now. And I don’t think I’d stumble on one soon enough as well.

What do you think about this review?

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Cool, convenient and secured

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Americo
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 08.12.2021 Company Size: 11-50 Employees Industry: Computer Software

Best CMS for any blog

Read full review >
Mina
4/5

Overall impression

4/5

Customer Support

3/5

Value for Money

3/5

Ease of Use

Published on: 08.11.2021 Company Size: 11-50 Employees Industry: N/A

Ghost is helping me a lot

Read full review >
Shawn
4/5

Overall impression

4/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 07.07.2021 Company Size: 11-50 Employees Industry: Professional Training & Coaching

More advance tool for blogging

Read full review >
Demarcus
5/5

Overall impression

5/5

Customer Support

4/5

Value for Money

4/5

Ease of Use

Published on: 02.07.2021 Company Size: 11-50 Employees Industry: N/A

Steep learning curve, but fantastic tool

Read full review >
Sigmund
5/5

Overall impression

4/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 30.06.2021 Company Size: 11-50 Employees Industry: Real Estate
Jenny Chang

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.

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