Needs more automation.

What are the best aspects of this product?

HubSpot helps us monitor our clients at different stages of their buyers' journey. If we want to, we can even retrieve details such as whether they opened their emails, how many times they opened it, what promos might make sense for them, and what are the next steps we can take to engage them further.

What aspects are problematic or could work better?

Handling old leads has become such a burden for us. After all, we no longer want to engage with year-old customers who are obviously not interested in our products. The issue here is that we have to manually scrub these leads off the lists. I wish HubSpot had a way of cleaning up our leads list by deleting older lead information.

What specific problems in your company were solved by this product?

We've noticed a lot of benefits ever since implementing HubSpot into our workflow. For one, we can now communicate with our clients more easily. More importantly, we've been able to determine which aspects of our business is raking in money, and which campaigns are costing us.

Are you a current user of this product?

Yes