A valuable tool for small business owners

What are the best aspects of this product?

For small business owners who need videos but do not have the funds to hire a professional video editor nor have in-depth knowledge creating one, iMovie is the perfect tool to have. It is free and is very easy to use, perfect for novices. The range of functionality, transitions, and effects are also great. You can create videos that look like Hollywood films or at least videos that attract the interest of social media audience.

What aspects are problematic or could work better?

The advance functionalities available are quite limited. It would be great if they add more so users can somehow practice advance editing. Also, some tools are counter-intuitive.

What specific problems in your company were solved by this product?

My business thrives on professional looking and quality videos. And iMovie was the perfect tool to create those audio visual materials. It has given me a chance to expose my audience to the work I do, to my own music and allows me to communicate with them on a personal level without having to pay a hefty price for the tool.

Are you a current user of this product?

No