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User review of Makesbridge

Hands down the best solution we’ve ever used

- by Amanda Pearson

USER SATISFACTION

RECOMMENDATION
7 out of 7
Definitely
COST EFFICENCY
7out of 7
Superb
OVERALL IMPRESSION
5out of 5
amazing
EASE OF USE
5out of 5
amazing
CUSTOMER SUPPORT
5out of 5
amazing

PROS & CONS

What are the best aspects of this product?

Where do I start? The tool has all we'll ever need for features, the response rates on our automation are phenomenal, our sales reps really like the realtime alerts and activity views. The support and onboarding are awesome.

What aspects are problematic or could work better?

I'd like to be able to create audiences in Google Adwords based on our openers.

What features/services would you like to see in future versions of this product?

The ability to port our openers to Google Adwords and other applications.

What specific problems in your company were solved by this product?

We were paying top dollar for Marketo and not using all the features. So this is less expensive. Plus since it is easier to use we're getting more automation sequences up with less time. We also solved the challenge of poor support.

Are you a current user of this product?

Yes

USER DETAILS

How long have you been using this product?

1-3 years

COMPANY DETAILS

What is your company size?

51-100 Employees

What is your industry?

Consumer Services

USAGE & IMPLEMENTATION

Did your company use a different software before this one?

Yes

What software did you use before?

Marketo,Mailchimp,Constant Contact

Why did you decide to change it?

Cost and support where the biggest factors. Marketo was too much. Before that we used Mailchimp and Constant Contact .. they did not have enough features.

Are you satisfied with the change?

Yes. Absolutely!

How did your company implement this product?

in the cloud

How long did it take to set up this product?

less than 1 hour

How many people in your company actively use this product?

several employees

What is the primary use of this product in your company?

both B2B & B2C

EFFECT ON BUSINESS GOALS:

How did using this product affect your business goals?

  • It gathered and analyzed reports and data to help Improve and customize marketing campaigns.
  • It automated marketing processes, allowing users to concentrate on more crucial tasks.
  • It helped in engaging customers timely and intelligently for better close rates.
  • It enhanced brand and messaging consistency with custom templates and standards.
  • It shortened sales cycles with faster response times and better marketing strategies.

PRICING & COSTS

What was the cost of implementing this product?

All in cost was less than $750 to get started

What is your total annual cost for using this product?

$5,000

How long is your contract with the vendor?

1 year

Did you get any discount for this product? How much?

Yes, 10% for a yearly subscription.

FEATURE DETAILS

Email Marketing

Automated Email Responses
5
amazing
Building and Personalizing Emails
5
amazing
Sending Outbound Emails
5
amazing
Manage Email Deliverability
4
very good

Online Marketing

Mobile Optimized
4
very good
A/B Testing
3
ok
Dynamic Content
5
amazing
Landing Pages and Forms
4
very good

Lead Management

CRM Lead Integration
4
very good
Automated Alerts and Tasks
4
very good
Online Behavior Tracking
5
amazing
Lead Nurturing
5
amazing
Lead Scoring and Grading
5
amazing
Segmentation
5
amazing
Data Quality Management
4
very good
Marketing Lead Database
5
amazing

Campaign Management

Budgeting
3
ok
Event/Webinar Marketing
4
very good
Program Management
4
very good

Social

Social Sharing
4
very good
Social Engagement
4
very good

Reporting and Analytics

Basic Reporting
5
amazing
Web Analytics
5
amazing
SEO/Keyword Analytics
3
ok

Platform

Sandbox/Test Environments
4
very good
Customization
4
very good
Workflow Capability
4
very good
User, Role, and Access Management
5
amazing
Internationalization
4
very good
Performance and Reliability
5
amazing
Output Document Generation
3
ok

Integration

Data Import & Export Tools
5
amazing
Integration APIs
5
amazing
Breadth of Partner Applications
4
very good