This tool is really efficient for creating customized reports.

What are the best aspects of this product?

Just recently, we used Megalytic to revamp our Google Grant Report. It's a great tool for creating automated, relevant, and visually pleasing reports. They operate on a widget-based format allowing for creation of widgets that are only relevant to your company. Working with a non-profit sector, we wanted a soltuion that makes it simpler to interact complex platform with our clients. When we showed them our new report dashboards, our clients immediately fell in love with them.

What aspects are problematic or could work better?

So far, we have yet to run into any major problems. Once you dive in and want to make configurations of widgets, everything else is butter. One thing that I need to keep in mind is that since it's a Google Analytics tool, you need to ensure you've setup a data measurement plan. It has to be something where you're not only relying on Adwords to retrieving data.

What specific problems in your company were solved by this product?

We're constantly offering Google Ad Grant management for numerous non-profits. We wanted to build a dashboard showcasing a couple data points: 1) The non-profit value acquired from their $10k or $40k monthly grant, and 2) the non-profit value acquired for making payment to Media Cause in their Adwords Grant management. By means of visualizations, we can compare their adwords traffic influence and how such traffic can help achieve their goals.

Are you a current user of this product?

Yes