A useful tool regardless of SEO strategy being deployed.

What are the best aspects of this product?

Moz offers great UI. We often use that UI in capturing screenshots and including them in client reporting. Before, I'd have to resort to reformatting or re-making certain basic visual data to get something polished so they can be client-facin. In addition, I love how they were able to wrap Local Search tools within the main platform.

What aspects are problematic or could work better?

I personally feel that the campaigns at the lower tier can be a bit wanting. While such packages are made for smaller businesses, having only five campaigns is severely limiting. I felt that the keyword limit for every campaign should be a bit higher. If you're in need of creating a durable long tail strategy in a campaign, then expect it to quickly run out.

What specific problems in your company were solved by this product?

Moz Pro tools enabled us to keeping tracking of replicated content, links that have been broken, and other SEO opportunity areas. We're also mining OSE for insights and links. We're extensively using the Keyword Difficulty functionality for research purposes. We've enhanced our domain authority through the implementation of a backlink and local citation strategy.

Are you a current user of this product?

Yes