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Opteo Review

Opteo
Our score: 8.5 User satisfaction: 89%

What is Opteo?

Opteo is an AdWords management platform that automates and streamlines management-related tasks for your AdWords accounts via one-click improvements, detailed account monitoring, and MCC-level alerts. The system analyzes trends and figures to identify significant and relevant patterns in your AdWords accounts. From there, it automatically builds workflows that optimize your accounts’ performance.

Linking Opteo to your AdWords MCC (My Client Center) treats you to a robust set of features and premium tools like improvement engine, budget tracking, monitoring, MCC-level alerts, and more. With Opteo, you are able to optimize your AdWords accounts, track and resolve issues, and automate AdWords processes that take so much of your time, enabling you to do more and accomplish more.

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Overview of Opteo Benefits

Opteo implements a proprietary algorithm that scours your AdWords accounts to find inefficiencies and automatically builds workflows that optimize major performance areas of your accounts. These workflows can then be activated with just a single click of a button. The system offers more than 20 improvement types, including pause underperforming ads, adjust keyword bids, optimize campaign bids, fix broken links, optimize campaign search queries, and pause duplicate keywords to name a few.

Opteo’s proprietary algorithm is constantly improved, which means the optimization tasks it recommends are always based on best practices and offered depending on its importance. These processes are always double-checked and shown in Opteo’s Improvement Box. All you have to do is decide whether to launch or dismiss each task.

With Opteo, all key metrics are located in a single location, making it convenient for users to view and access information whenever they need to, like when they had to monitor and resolve account performance issues quickly. On top of that, users can add more metrics that are not offered in AdWords, such as Quality Score Components, AdRank, and more.

Opteo has an alert system that you can configure so that it automatically send you alerts for specific scenarios, like when important changes are happening in certain accounts. And because alerts are shown globally, you are always aware of what’s happening and react instantly and intelligently.

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Overview of Opteo Features

  • Inbox-style interface
  • Task automation
  • Ad performance analysis
  • Ad writing
  • Keyword bid updates
  • Ad pausing
  • Search query analysis
  • Budget optimization
  • Task prioritization
  • Improvement suggestions
  • Continuous account monitoring
  • One-click changes

Opteo Position In Our Categories

Bearing in mind companies have particular business requirements, it is logical that they steer clear of adopting a one-size-fits-all, ideal software system. Having said that, it would be futile to try to discover such a software product even among widely used software systems. The reasonable step to do would be to spell out the numerous important factors that require careful thought such as key features, pricing, skill levels of staff members, business size, etc. After which, you should do the product research to a full extent. Browse through some of these Opteo review articles and scrutinize each of the software options in your shortlist more closely. Such comprehensive research ascertain you avoid poorly fit software products and subscribe to the system that meets all the features your company requires to realize efficiency.

Position of Opteo in our main categories:

TOP 500

Opteo is one of the top 500 Marketing Software products

It is crucial to keep in mind that hardly any service in the Search Marketing Software category will be a perfect solution that can match all the requirements of different business types, sizes and industries. It may be a good idea to read a few Opteo Search Marketing Software reviews first as certain solutions might dominate just in a very small set of applications or be created with a very specific type of industry in mind. Others can work with an idea of being simple and intuitive and consequently lack complicated features needed by more experienced users. There are also services that cater to a broad group of users and provide a rich feature base, however that in most cases comes at a more significant cost of such a service. Make sure you're aware of your requirements so that you select a service that has specifically the elements you search for.

How Much Does Opteo Cost?

Opteo Pricing Plans:

Free Trial

Basic

$97/month

Professional

$197/month

Agency

$497/month

Unlimited

$997/month

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What are Opteo pricing details?

Opteo Pricing Plans:

Free Trial

Basic

$97/month

Professional

$197/month

Agency

$497/month

Unlimited

$997/month

Opteo offers four SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Basic – $97/month

  • 30 Connected Accounts
  • $50k Spend /mo
  • Live Chat Support
  • 24hr Refresh Cycle

Professional – $197/month

  • 100 Connected Accounts
  • $150k Spend /mo
  • Priority Support
  • 12hr Refresh Cycle

Agency – $497/month

  • Unlimited Accounts
  • $500k Spend /mo
  • Priority Support
  • 6hr Refresh Cycle

Unlimited – $997/month

  • Unlimited Accounts
  • Unlimited Spend
  • Account Manager
  • 6hr Refresh Cycle

User Satisfaction

Positive Social Media Mentions 29
Negative Social Media Mentions 3

We are aware that when you decide to purchase a Search Marketing Software it’s crucial not only to see how professionals rank it in their reviews, but also to discover whether the real people and companies that use these solutions are indeed satisfied with the service. That’s why we’ve devised our behavior-based Customer Satisfaction Algorithm™ that aggregates customer reviews, comments and Opteo reviews across a vast range of social media sites. The information is then presented in an easy to digest way revealing how many users had positive and negative experience with Opteo. With that information at your disposal you should be ready to make an informed buying choice that you won’t regret.

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Technical details

Devices Supported

  • Windows
  • Mac
  • Web-based

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

What integrations are available for Opteo?

Opteo integrates with the following business systems and applications:

  • Google Adwords
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Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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