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User review of Publer

Best value for money

- by Nici Maritz

USER SATISFACTION

RECOMMENDATION
7 out of 7
Definitely
COST EFFICENCY
7out of 7
Superb
OVERALL IMPRESSION
5out of 5
amazing
EASE OF USE
5out of 5
amazing
CUSTOMER SUPPORT
5out of 5
amazing

PROS & CONS

What are the best aspects of this product?

The thing I loved when I first discovered Publer was that I could build my own plan with the number of social media accounts I needed, not be restricted to some number as per their competitors at some ridiculous cost per month. The cost was so amazing and so reasonable, too, that I couldn't believe I was getting all this functionality for a plan built to my requirements.

I also loved how responsive and helpful the support team is. Nothing is too much trouble, and the response time is amazing. From day one, I've been singing Publer's praises to anyone who would listen. By far one of my best tools I discovered early 2021 and I've never looked back.

What aspects are problematic or could work better?

There is nothing I don't like about Publer. I think I don't use some of the functionality as much as I could/should but that is my fault and certainly not Publer's.

What features/services would you like to see in future versions of this product?

I'd love to see better hashtag management/recommendations especially for Instagram linked to the size of the account for maximum reach and to allow for ranking.

What specific problems in your company were solved by this product?

I tried many products before finding Publer. The problem I had was how restrictive these accounts were. I loved that Publer offered a free plan. I loved that I could build my plan with the number of social media accounts I needed. e.g. many of the platforms I tried would restrict you to 8 social media accounts, for example. If I needed 9 accounts, I would have to upgrade to a ridiculous sum of money for another 5 accounts when all I needed was 1. This was a game changer and set Publer on its own in terms of the competition as far as I was concerned.

Are you a current user of this product?

Yes

USER DETAILS

How long have you been using this product?

1-3 years

COMPANY DETAILS

What is your company size?

1-10 Employees

What is your industry?

Marketing and Advertising

USAGE & IMPLEMENTATION

Did your company use a different software before this one?

Yes

What software did you use before?

There were many - Bugger, Sprout Social, Later, Meet Edgar, CoSchedule and several others

Why did you decide to change it?

One of the main reasons what that Publer was more cost-effective and allowed me to build my plan according to the number of social media accounts I need, not forcing me to upgrade to higher plan just to make use of one additional social media account.

Are you satisfied with the change?

I have been since day 1, which was early February 2021

How did your company implement this product?

on premise

How long did it take to set up this product?

less than 1 hour

How many people in your company actively use this product?

all employees

What is the primary use of this product in your company?

both B2B & B2C

EFFECT ON BUSINESS GOALS:

How did using this product affect your business goals?

  • It helps us get actionable insight on customer behavior and trends.
  • It enables us to manage multiple social media accounts on different channels.

PRICING & COSTS

What was the cost of implementing this product?

There was no cost except for the monthly subscription fee

What is your total annual cost for using this product?

It varies according to the number of accounts I manage but on average about R11K and that is just for the paid accounts, I also use the free version for some clients

How long is your contract with the vendor?

Unlimited

FEATURE DETAILS

Main Features

Social campaigns
5
amazing
Social analytics
5
amazing
Post-time optimization tools
5
amazing
Engagement reports
5
amazing