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User review of Publer

Quite a decent social media marketing tool

- by Dimitar Pouchnikov, AIA

USER SATISFACTION

RECOMMENDATION
6 out of 7
Very likely
COST EFFICENCY
5out of 7
Good
OVERALL IMPRESSION
4out of 5
very good
EASE OF USE
5out of 5
amazing
CUSTOMER SUPPORT
3out of 5
ok

PROS & CONS

What are the best aspects of this product?

User interface is great, really fast, responsive and intuitive without being overly complicated. Unified calendar also works quite well

What aspects are problematic or could work better?

multiple images and GIFs are only part of the top paid tier, they are not available as features in the regular paid tier.

What features/services would you like to see in future versions of this product?

I would like to see a feature where the calendar is expanded to include all similar posts as groups, so if I edit one, all of the similar posts would be edited as well.

What specific problems in your company were solved by this product?

Making it easier to maintain a schedule to post on social media marketing.

Are you a current user of this product?

Yes

USER DETAILS

How long have you been using this product?

Less than 1 month

COMPANY DETAILS

What is your company size?

1-10 Employees

What is your industry?

Architecture & Planning

USAGE & IMPLEMENTATION

Did your company use a different software before this one?

Yes

What software did you use before?

hootsuite, buffer

Why did you decide to change it?

not the best user experience with the previous ones

Are you satisfied with the change?

yes

How did your company implement this product?

in the cloud

How long did it take to set up this product?

less than 1 hour

How many people in your company actively use this product?

just me

What is the primary use of this product in your company?

mostly B2C

EFFECT ON BUSINESS GOALS:

How did using this product affect your business goals?

  • It helps us get actionable insight on customer behavior and trends.
  • It enables us to manage multiple social media accounts on different channels.

PRICING & COSTS

What was the cost of implementing this product?

none

What is your total annual cost for using this product?

340$

How long is your contract with the vendor?

1 year

Did you get any discount for this product? How much?

annual discount20%

FEATURE DETAILS

Main Features

Social sharing
5
amazing
Social campaigns
4
very good
Social engagement
4
very good
Social analytics
4
very good
Message scheduling tools
5
amazing
Post-time optimization tools
4
very good
URL tracking tools
3
ok
Keyword monitoring
2
mediocre
Individual network reports
4
very good
Engagement reports
4
very good