One-Stop-Shop for SEO research

What are the best aspects of this product?

SEMrush is my essential project manager, and I use it to organize my kewords in a comprehensive manner (via types and site areas). At the same time, it is an easy SEO optimization tool that never fails to perform what you expect from it. I am very satisified with the speed and the analytic functions, and I appreciate the interface that is far more simple than any analytic tool I've used before.

What aspects are problematic or could work better?

Google's keyword planner doesn't always match the search volume of SEMrush, that's a bit of a problem. To be frank, I didn't even expect them to match, so it doesn't mean anything to me. I would like to see some improvements on the backlink tool, though, and I'm confident the team is working on them.

What specific problems in your company were solved by this product?

We're looking for keywords for our B2B SaaS website. We've witnessed serious growth in both traffic and qualified traffic, and I think that's due SEMrush's incredible reporting features. Segmentation is a great advantage too, as we can estimate the effects of different parts separately, and fix priority issues first. When you have a small team, SEMrush plays a critical role in improving your users' experience.

Are you a current user of this product?

Yes