Shopify is an easy and complete solution

What are the best aspects of this product?

You need a domain, and an experienced person to implement that domain into their control panel. No, for real, it is that simple! Everyhing there is made to be easy! If you take images for example, you add them with a drag-and-drop mechanism. If you take product descriptions, you can copy-paste them into the section boxes (drag-and-drop works here too). For a reasonable amount of money, you get SEO coverage for Google, Yahoo, and Bing, and many advanced options that don't even premium vendors have: payment gateways, shipstations, installments, etc). Don't worry about affordability, there are few plans to choose from, so you can always find the one that fits your budget.

What aspects are problematic or could work better?

Shopify did everything I expected it to do, and beyond. I can't say a bad word about it.

What specific problems in your company were solved by this product?

It makes a small business's dream come true-going online, starting their own ecommerce site, and being good at selling. Appropriate for users with little knowledge, because it is easy and doesn't require rocket science to work with. We are now completely independent from our web developer, who was a great asset to have by hand, but costed an arm and a leg every month. Basically, our biggest advantage are savings.

Are you a current user of this product?

Yes