A tool for purposeful research

What are the best aspects of this product?

What I love about it is the insight on competitor visitor's behavior, and the ability to follow their way down to a paticular website. Knowing which keywords they are searching for is an invaluable insight that will enrich your Google Analytics competition database.

What aspects are problematic or could work better?

SimilarWeb is packed with useful features and information, but this doesn't necessarily mean you'd be able to use the insight you get straight away, and to jump to conclusions. In order to estimate product functionality in general, you need the work of groups or data driven individuals, and that's something you have to organize yourself. The tool does research, that's the only thing it is actually supposed to do.

What specific problems in your company were solved by this product?

The insight provided by this software on competition websites' traffic, exploring where it came from, evaluating it, and comparing it to our available data. I think this is the biggest business problem of every company in our sector, and that's why SimilarWeb is such a great product.

Are you a current user of this product?

Yes