What are the best aspects of this product?
We use it to connect many different data sources together and to segment each of them on the dashboard in order to analyse it. The UI is already amazing, but it seems they will never stop improving it. I think that's amazing. The overall experience is somehow transparent, having a marvelous team to back you up in every situation. I guess this is the first time that I actually see a company so concerned about the way client use their product, and I am glad to provide any improvement hint they need.
What aspects are problematic or could work better?
We got confused in some situations, but the support team tackled those immediately. It means there is nothing I could complain about.
What specific problems in your company were solved by this product?
We follow trends and trigger actions depending on the data information we're analysing (now we have both first-hand and thrid-party data in one place). We follow media data easily, and we are able to measure its effect on any measurable metric and for every client. The dashboard allows us to simplify complicated data to the extent that even inexpereinced clients would understand why a certain action is better than the others. Summing up, we have quantitative knowledge that makes us reputable and reliable. I think we could all agree that this is the shortcut for sucessful accomplishment of projects.
Are you a current user of this product?
What is your role with this product?
How long have you been using this product?
Less than 1 month
What is your company size?
More than 100 Employees
What is your industry?
Marketing and Advertising
How many people in your company actively use this product?
How long is your contract with the vendor?
Less than 1 year