A valuable tool in providing social media insights

What are the best aspects of this product?

We've been using Sotrender in our agency since the very beginning and we're finding it not only helpful but absolutely necessary in our every day work. The data are shown in a very clear manner, the reports are easy to review, download and ready to send to our clients. We especially value the ability to compare the data of our clients' brands and competition, as it's useful for setting KPIs, monitoring competitors' actions and for preparation of strategies. The dedicated analytical reports prepared by the Sotrender team has been a source of deeper insight into the social media landscape for brands.

What aspects are problematic or could work better?

We hope we can export reports also directly in form of a Power Point presentation. I also don't like the brands' Response Rate indicator as I see it as misleading for the clients (it only counts replies for the posts shared on pages' walls) but since I know the Facebook mechanism doesn't allow for better statistics, we need to work on what we have.

What specific problems in your company were solved by this product?

It has made our monthly reporting way easier. It helps us to set valid KPIs for our clients, monitor competition and manage immediately and comfortably all necessary statistics for Facebook, Twitter and Youtube.

Are you a current user of this product?

Yes