Optimizing social media presence through human intelligence driven technoloogy

What are the best aspects of this product?

The best thing about Sotrender is the human intelligence behind the machine. I can see it was developed by a few outstandingly competent people so it can process a gigantic amount of data every day in a smart way, producing results that can really explain what and why people are doing in the social media channels tracked by the software. I hope that this front side of things will eventually match the ingenuity of what resides under the hood.

What aspects are problematic or could work better?

The user interface can use some improvements

What specific problems in your company were solved by this product?

It has been a great help in optimizing the social media presence of e-commerce sites and apps. It makes them more effective in using social media and in reaching out to their customers/users.

Are you a current user of this product?

Yes