SplitMetrics is an Android and iOS mobile A/B testing platform that helps validate ideas and concepts as well as optimize store pages to boost conversion. It provides tools to improve your app landing conversion that, in turn, helps in increasing organic traffic while reducing acquisition costs at the same time.
The platform, which supports both Google Play and App Store, lets you test all elements on every user’s journey including the app and search page, category page, search ads, and customized app store page. It also helps you comprehend how your users interact with all the elements present in your app page by providing metrics on specific events such as how long they watch the videos, do they scroll screenshots, etc. This way, you gain insights into what makes a particular app page successful so you can replicate it.
Moreover, SplitMetrics provide a comprehensive app page audit through ASO Services that will make it easier to understand the bottlenecks on your pages and spot areas for improvement.
Show MoreMobile A/B Testing
SplitMetrics provides A/B testing tools for screenshots, icons, descriptions, video previews, pricing, and all the other elements on your app, search, and category pages. This allows you to get early product feedback with fully customizable subscription popup forms and surveys. As a result, you can quickly validate your app ideas, collect user data on products pre-live, and experiment to find the design that prospects the most conversion.
User Behavior Analysis
You get access to powerful insights into your visitor behavior on your app page; providing you with metrics of each of their clicks and scrolls so you know where to optimize. You’ll have the answers to important questions such as when did you lose them, which screenshot caught their eye that made them click install, and others. The platform will also give you a rundown on other useful information such as if video previews, screenshots, or “read more’s” triggered a conversion. Moreover, you can categorize users by behavior so that you can analyze their interaction funnel better.
Landing Page Optimization
SplitMetrics provides tips on how to optimize the design of your app store page for better conversion. Through analysis of the latest trends in design as well as data from thousands of experiments and features tested against their conversion rate, the platform offers tips on the best practices you can immediately apply. This includes screenshot consistency, better-styled captions, and other smaller details like which device model to use in photos.
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Bearing in mind businesses have special business-related needs, it is sensible they steer clear of selecting an all-in-one, ideal solution. Having said that, it would be hard to stumble on such application even among well-known software solutions. The practical thing to undertake would be to note down the several major functions that require inspection such as key features, budget, skill competence of staff, organizational size, etc. Then, you should perform the product research to a full extent. Go over some SplitMetrics analyses and explore each of the software systems in your shortlist more closely. Such all-encompassing product investigation guarantees you drop mismatched apps and select the one which has all the function your business requires for optimal results.
Position of SplitMetrics in our main categories:
SplitMetrics is one of the top 20 Test Management Software products
If you are interested in SplitMetrics it may also be beneficial to check out other subcategories of Test Management Software listed in our database of B2B software reviews.
Every enterprise has its own characteristics, and might require a specific Test Management Software solution that will be fit for their company size, type of clients and employees and even individual niche they cater to. You should not count on finding a perfect services that will work for every company regardless of their history is. It may be a good idea to read a few SplitMetrics Test Management Software reviews first and even then you should pay attention to what the software is intended to do for your company and your employees. Do you require an easy and straightforward app with only elementary features? Will you actually make use of the complex tools needed by pros and large enterprises? Are there any particular tools that are especially beneficial for the industry you work in? If you ask yourself these questions it will be much easier to locate a reliable app that will match your budget.
SplitMetrics Pricing Plans:
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SplitMetrics Pricing Plans:
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Contact vendor
SplitMetrics SMB and enterprise pricing details are available only upon request. Contact the vendor for more information.
We realize that when you make a decision to buy a Test Management Software it’s crucial not only to learn how experts rank it in their reviews, but also to check whether the real users and businesses that bought it are indeed satisfied with the product. Because of that need we’ve designer our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and SplitMetrics reviews across a wide range of social media sites. The information is then featured in an easy to digest form revealing how many users had positive and negative experience with SplitMetrics. With that information at hand you should be ready to make an informed purchasing choice that you won’t regret.
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SplitMetrics integrates with major marketing analytics and tracking tools including:
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