Turba Media’s Audience Intelligence is a very innovative and yet disruptive solution offering.

What are the best aspects of this product?

1. Very innovative and yet disruptive solution offering
2. One of few GenAI-based solutions and taking advantage of the positives of what GenAI can do.
3. Help uncover insights that are seemingly unknown, provide incisive insights and provide organisations to monetise these rich and valuable insights.
4. Very visible ROI.

What aspects are problematic or could work better?

Many organisations are still using an old lens to understand the data.
If the industry and organisations would step outside the box - moving from the old precepts - they will be able to reap the value of such a solution and get the desired ROI while maximising their marketing spend.

What specific problems in your company were solved by this product?

1. Help uncover insights that are seemingly unknown.
2. Provide incisive actionable insights.
3. Help monetise these insights.

Are you a current user of this product?

No