Developers love it, marketers a bit less…

What are the best aspects of this product?

One can never have flexibility issues with this platform, it was made to be flexible! Level of customization is incredibly high, meaning that you can do almost everything to transform the templates and to make them reflect your business. In case initial functionality is not enough, you can always reinforce it with additional modules, there are amazing ones out there, and they don't cost a fortune.

What aspects are problematic or could work better?

Our marketing team was not that happy, as they missed their in-built CMS to help them swap ads out, and to change the website to their needs. I thing I mind as part of the development team is that the term basic is somehow 'underrated' in this platform-you get a tone of advanced options in a starter's package, but you miss essential ones, such as category filters you have to purchase on a price.

What specific problems in your company were solved by this product?

Improving our website's experience in order to make it more competitive and to gain more market share. X-Cart was awesome to start with, but our team did an amazing functionality-adding job to make it more perfect. As I said it would not have been possible without flexibility, so we're actually happy to be using X-Cart.

Are you a current user of this product?

Yes