Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Pinterest and Tumblr
We had fun checking social media demographics surveys from different credible sources like reviews from Pew Research Center and Burst Media and we were able to pluck out some distinct patterns that suggest women are taking over social media and we’ve turned the data into a nice infographic.
The infographic that our journalists created shows that women not only use social media more often than men, but they use these sites in more ways. More women also use the top traditional social sites and with visible difference they dominate the visual-type sites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).
But more tellingly is how women lead the trend of accessing social media via mobile. Forty-six percent of women use their smartphones to check their social account versus 43% for men. Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that to the Business Insider review saying 60% of social media time is spent on smartphones and tablets, and you’ll realize women will be setting the pace towards social mobiles.
What does this trend mean? Nothing much except for the fact that social media is now the top Internet activity, according to Business Insider. Social networking and user experience for mobile devices have become very important. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women.
Not only that, women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men, who are likely stuck in news and sports websites.
We can expect more content and brands (such as Tumblr) leaning towards women’s interests. If you’re a marketer you should seriously review these trends to position your messaging. If you’re a woman, this is real girl power behind the social media that you can harness to appeal to people’s emotions for serious gender issues.
CHECK OUT THE INFOGRAPHIC FOR MORE DETAILS ON HOW WOMEN RULE AMERICAN SOCIAL MEDIA:
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Raw data that we used: