An innovative tool with perfect UI

What are the best aspects of this product?

I've used similar software before (Ontraport, Mailchimp, Infusionsoft, and Vertical Response), but I’ve never seen a platform that solid and simple to use. Active Campaign is beyond any competition. It is so good that its competitors should really learn from it!
With Active Campaign you’ll never have to deal with skipped actions or missed triggers, which happen quite often with more complex software (Infusionsoft, for instance). That’s why I assure you that you won’t be disappointed.
Support keeps up with the standard too. I am amazed by their responsiveness, readiness, and the never-changing positive attitude. Therefore, help won’t be an issue.
Visual reporting is also a plus-it takes just to glance on an automation email to understand whether its performance is going to be effective or not. How many platforms can do that?

What aspects are problematic or could work better?

I might sound like a grumpy old guy, but I am not a fan of this modern contact jazz. I like to sort contacts the usual way, with combination tags and custom fields.

What specific problems in your company were solved by this product?

We solved three main problems: organizing our mass communication chaos, enabling sales automation, and obtaining the necessary feedback from our email contacts. We save a lot of turnaround time with the pre-designed emails, and we don’t need to test our broadcasts so frequently. Our lists became much more responsive due to the improved quality, while the excellent interface inspired (and inspires) more people to trust us.

Are you a current user of this product?

Yes