Price

$9.00

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ActiveCampaign REVIEW

Marketing Software

11 user reviews
USER SATISFACTION 100%
OUR SCORE 9.2

What is ActiveCampaign?

ActiveCampaign combines various aspects of small business marketing into an integrated and user-friendly platform. With this tool, you can seamlessly create beautiful and engaging emails, use social media marketing, find out more information about your contacts, and apply marketing automation technology that previously is unreachable for small businesses. Over 100,000 users worldwide trust ActiveCampaign to help grow their company.

You do not a credit card to set it up. You can set up ActiveCampaign instantly. With over 150 integrations, the tool connects you with the services you love.

People all over the world also love the tool’s quick, friendly, and helpful support.

Overview of ActiveCampaign Benefits

ActiveCampaign is all-in-one user-friendly marketing platform for businesses all over the world, ActiveCampaign offers a wide suite of tools that are designed to help small to medium-sized businesses acquire, retain, and ultimately engage their customers. From getting new contacts to keeping tabs on your company’s post-sale processes, the tool provides immense value to its users at any stage of your company’s business lifecycle.

Although the tool boasts a good set of email and messaging features, this web-based platform does much more than just any traditional email service provider. It goes beyond competitors by tying its email and messaging features to a user-friendly and robust marketing automation platform, along with built-in CRM and sales automation functionalities. ActiveCampaign enables businesses to create special marketing workflows as well as automated follow-up sequences, while at the same time tracking behavior multiple marketing channels.

ActiveCampaign integrates with over 150 apps and services. The apps and services range from accounting, CMS applications, and analytics, all the way to services that are focused on sales, support, as well as lead generation.

Site Tracking – Site Tracking connects your marketing to a contact’s behavior allowing you to respond to what they are doing on your website and adapt your marketing to their interests. This feature allows ActiveCampaign to “see” what a contact is doing on your website. Their entire page view history is attached to their contact record so you know what they have and haven’t done on your website. This data is useful in itself but it is also actionable. You can use this page view information to segment your contacts (for instance to create a list of contacts who have viewed your pricing information) and alter your marketing (for instance, by sending out an invitation for a demo of a product when a contact views its product page).

Conditional Content – With Conditional Content you are able to dynamically alter content on a per contact basis. For instance, you could display entirely different images or blocks of text in an email based on how a contact is tagged or what web pages they have viewed on your website. If you are sending out an email notifying your contacts of a sale, you could use this feature to display the specific products that they have viewed in the past.

Event Tracking – With Event Tracking you are able to communicate specific actions your contacts have taken to ActiveCampaign and then use that information to create highly personalized marketing. You could use Event Tracking to notify ActiveCampaign when a user logs into your website, or when they make a transaction, and then trigger a follow up campaign.

Easy-to-use API – ActiveCampaign says it gets many compliments on how easy to use its API is. This is important because, while built-in integrations exist for many popular services, this means ActiveCampaign can easily and completely integrate with the ecosystem of apps you are already using and you can extend its capabilities as needed in the future.

Intuitive automation builder – A common complaint for marketing automation users is that the tools are confusing or difficult so they often don’t end up using many features they are paying for. ActiveCampaigns’s automation builder is a drag-and-drop flowchart tool that is intuitive to use so you can create powerful automations quickly and easily with minimal training. The platform gets out of the way and facilitates the work you are trying to accomplish.

Email split testing – ActiveCampaign’s advanced split testing feature allows you to test different sender information, subject lines, and email body content so you can identify what works best with your audience. You can define how many contacts should get each version of the test and then send the winning version to the rest of your contacts.

Sales CRM – ActiveCampaign’s automation tools extend into CRM so there is a seamless transition from marketing into sales. The same marketing automation tools that can be leveraged during the marketing process can also be used to automate many tasks during the sales process.

Advanced lead scoring – ActiveCampaign gives you the ability to create unlimited lead scores with unlimited rules so you have the flexibility and control to prioritize your leads along any criteria that is important to your company. These lead scores can be used to begin automations so you could automatically distribute a lead to your sales team when they reach a threshold score.

Overview of ActiveCampaign Features

  • Marketing automation
  • Smart auto responders
  • Built-in integrations with over 200 external services
  • Drag and drop email designer
  • Track your contacts onsite and in your apps
  • Campaign, contact, as well as list reporting
  • Track where your contacts live or travel
  • Add live ecommerce data and even videos to your emails
  • SMS marketing
  • Free phone, live chat, as well as email support
  • Send newsletters
  • CRM & Sales automation
  • We find contacts based on age, gender, and location
  • Advanced segmentation and targeting
  • Automated series
  • Dynamic (as well as conditional) email content
  • Social media monitoring as well as reaction automations
  • Free email templates
  • Build custom forms for your landing pages
  • Free one-on-one training

What Problems Will ActiveCampaign Solve?

1. Your email marketing suffers from low deliverability and engagement

Sending the same email to your entire list of contacts is no longer effective. It will lead to very low deliverability because ISPs are using algorithms to filter SPAM (instead of IP addresses). These algorithms place a lot of emphasis on engagement. If your emails aren’t opened and interacted with, your deliverability will suffer.

The only way forward is to match your message to contacts as closely as possible so they are getting content that interests them. ActiveCampaign gives you the tools you need to create marketing that adapts and responds to your contacts — who they are and how they behave — so that you achieve optimal engagement and, by extension, deliverability.

Through advanced segmentation you could send a message to only those contacts who would be interested in it and, just as importantly, you can exclude those contacts who would not be interested. In this way, you can keep your deliverability and engagement high because your contacts will learn that messages from you are relevant and important to them. You can segment on the basis of a contact’s demographics, custom fields you’ve created, their purchase history, page view history, or any other field that is attached to a contact’s record.

ActiveCampaign can send out perfectly timed messages based on the behavior of a contact. When a contact performs an important action, an email or text message can be automatically sent. This means your marketing can respond and adapt to a contact’s behavior creating a personalized experience.

2. You’d like to increase your conversion rate so you get more revenue from the traffic you are receiving

Even in 2015, when so much focus is put on social media, email marketing remains the most effective way to convert leads into customers.

ActiveCampaign’s email marketing, marketing automation, and CRM tools give you the marketing and sales capabilities you need to get the most out of your existing stream of traffic.

With the app’s form builder you can create an effective lead capture mechanism. With its “best of breed” email marketing tool you can follow up with those leads. With marketing automation you can create marketing that adapts and responds to your contacts while automating as much as possible so you have more time to focus on other things.

3. Your marketing and sales processes are disconnected

ActiveCampaign can manage a contact through all stages of the customer lifecycle by integrating your marketing and sales processes. You can manage both within a unified platform so there is a seamless transition between marketing and sales and all contact data is shared and accessible.

You can capture and follow up with a lead with automated email and text messaging. You can track their fit and engagement during the marketing process. When they are ready, you can automatically distribute a lead to your sales team and notify them that the lead is ready for one-on-one follow up. Your sales team can move the lead through your funnel all the way to closure. From there, you can begin a new customer follow up sequence and encourage referrals.

ActiveCampaign’s CRM tool is extremely flexible allowing you to create a customized sales process. It uses a drag-and-drop bucket paradigm that is intuitive and easy to use. You are able to send and track email communication with each lead. Your sales team will be able to see how the contact has interacted with all marketing material that has been sent to them and so gain insight into their interests.

The same tools that are useful for creating powerful, personalized marketing can also be leveraged to create a more automated and efficient sales process. For instance, the Site Tracking feature can be used to track a lead’s behavior so a salesperson knows whether a lead visited a link they sent.

ActiveCampaign’s lead scoring tool gives your marketing and sales staff a standardized, numerical language they can use to discuss and evaluate the quality and quantity of leads. This way marketing can focus on creating leads with that match-specific criteria and sales can give actionable feedback.

ActiveCampaign Position In Our Categories

Position of ActiveCampaign in our main categories:

10

ActiveCampaign is one of the top 10 Marketing Software products

10

ActiveCampaign is one of the top 10
Marketing Software products


ActiveCampaign is also listed in the following subcategories:

Category:Position:
Email Marketing Software#3 Marketing Automation Software#4

Since each enterprise has specific business wants, it is advisable for them to desist from seeking a one-size-fits-all perfect software system. Needless to say, it would be futile to try to find such a system even among market-leading software applications. The clever thing to do would be to catalog the various essential elements that require consideration such as required features, budget, skill levels of staff members, company size etc. Then, you should do your groundwork thoroughly. Read some ActiveCampaign reviews and look into each of the other solutions in your shortlist in detail. Such exhaustive groundwork can make sure you discard ill-fitting applications and zero in on the app that presents all the elements you need for business success.

How Much Does ActiveCampaign Cost?

ActiveCampaign Pricing Plans For Enterprises & Small Business:

Basic: Starting from $9/month

  • Email Marketing
  • Send Newsletters
  • Marketing Automation
  • Chat & Email Support
  • Up To 3 Users

Plus: Starting from $49/month

  • Everything from Basic
  • CRM w/ Sales Automation
  • Contact & Lead Scoring
  • Custom User Permissions
  • Custom Domain
  • Custom Branding
  • One on One Training
  • SMS Marketing
  • Up to 25 users

Enterprise: Starting from $149/month

  • Everything from Plus
  • Custom Mailserver Domain
  • Dedicated Account Rep
  • Unlimited Integrations
  • In-depth Onboarding
  • Free Design Services
  • Free Social Data
  • Phone Support
  • Uptime SLA
  • Unlimited Users

If you pay for a year upfront (optional), your company is eligible for a 15% discount

It offers a 20% discount for non-profits

User Satisfaction

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and ActiveCampaign reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with ActiveCampaign. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

8

NEGATIVE SOCIAL MENTIONS

0

Video

Technical details

Devices Supported
  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile
Language Support
  • USA
  • UK
  • Canada
  • China
  • Germany
  • India
  • Japan
Pricing Model
  • Monthly payment
  • Annual Subscription
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers
Deployment
  • Cloud Hosted

What Support Does This Vendor Offer?

  • PHONE NO.
  • LIVE SUPPORT
  • TRAINING

What are ActiveCampaign pricing details?

ActiveCampaign Pricing Plans:

Basic: Starting from $9/month

  • Email Marketing
  • Send Newsletters
  • Marketing Automation
  • Chat & Email Support
  • Up To 3 Users

Plus: Starting from $49/month

  • Everything from Basic
  • CRM w/ Sales Automation
  • Contact & Lead Scoring
  • Custom User Permissions
  • Custom Domain
  • Custom Branding
  • One on One Training
  • SMS Marketing
  • Up to 25 users

Enterprise: Starting from $149/month

  • Everything from Plus
  • Custom Mailserver Domain
  • Dedicated Account Rep
  • Unlimited Integrations
  • In-depth Onboarding
  • Free Design Services
  • Free Social Data
  • Phone Support
  • Uptime SLA
  • Unlimited Users

If you pay for a year upfront (optional), your company is eligible for a 15% discount

It offers a 20% discount for non-profits

What integrations are available for ActiveCampaign?

  • 123ContactForm
  • AccountingSuite
  • Acuity Scheduling
  • AdMailr
  • Amazon DynamoDB
  • Antavo
  • Appointlet
  • Asana
  • Attentive.ly
  • Aviary
  • Base CRM
  • Basecamp
  • Basecamp Classic
  • Batchbook
  • Bigcommerce
  • BigContacts
  • BriteVerify
  • Capsule CRM
  • ChargeOver
  • Chargify
  • CheddarGetter
  • Cinegif
  • Clevertim CRM
  • ClickFunnels
  • Close.io
  • CloudWork
  • Cloutex
  • Coinbase
  • Contactually
  • ContactUs.com
  • Deputy
  • Desk
  • Digioh
  • Displet
  • DocumentLeads
  • Dropbox
  • Drupal
  • Email
  • ERJA
  • Etsy
  • Eventbrite
  • Evernote
  • Facebook
  • FluidSurveys
  • FogBugz
  • Formdesk
  • FormForAll
  • FormGet
  • Formitize
  • FormMule
  • Formstack
  • FreeAgent
  • Freshbooks
  • Freshdesk
  • FullContact Card Reader
  • Genoo
  • Gleam
  • Google Analytics
  • Google Calendar
  • Google Contacts
  • Google Spreadsheets
  • Google Task
  • GoToMeeting
  • GoToTraining
  • GoToWebinar
  • Gravity Forms
  • Gumroad
  • Harvest
  • Help Scout
  • Highrise
  • HotspotSystem
  • iFormBuilder
  • Inbound Now
  • Insightly
  • InstantCustomer
  • Instapage
  • InviteBox
  • itDuzzit
  • JA.TXT
  • Joomla
  • JotForm
  • Jumplead
  • JustUno
  • KanBan Tool
  • Keep In Touch
  • KickoffLabs
  • Lander
  • LeadPages
  • LessAccounting
  • Litmus
  • Live2Support
  • LiveChat
  • Magento
  • Mojo Helpdesk
  • MongoDB
  • MoonClerk
  • MSSQL
  • MySQL
  • Nimble CRM
  • Nutshell CRM
  • Olark
  • OnePageCRM
  • Opt-Intelligence
  • OptimizePress
  • OptIn Ninja
  • OptinMonster
  • PadiAct
  • PayPal
  • Phaxio
  • Pipedrive
  • Pipeliner
  • Podio
  • PostgreSQL
  • Qualaroo
  • QuickBase
  • QuickBooks Online
  • Quote Roller
  • Reamaze
  • Recurly
  • RelateIq
  • RethinkDB
  • Rezdy
  • RSS
  • Salesforce
  • Samanage
  • SamCart
  • Scoopr
  • Shopify
  • Shopp
  • SiftLogic
  • SimpleRelevance
  • Sleeknote
  • Solve360
  • Spokal
  • Stamplia
  • StealthSeminar
  • Stride
  • Stripe
  • SugarCRM
  • Summit Evergreen
  • SumoMe
  • SuperSaaS
  • SurveyGizmo
  • SurveyMonkey
  • Tender Support
  • Twitter
  • Typeform
  • Unbounce
  • UserVoice
  • vBulletin
  • Viewbix
  • Vimeo
  • Vision Helpdesk
  • WHMCS
  • Wistia
  • WooCommerce
  • WordPress
  • WorkBook
  • WP E-Signature by Approve Me
  • Wufoo
  • Xero
  • yasoon
  • youcanbook.me
  • YouTube
  • Zapier
  • Zendesk
  • Zillow
  • Zoho Creator
  • Zoho CRM
  • Zoho Invoices

User reviews


11 Reviews

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The most favorable review

Leon


Pros:
ActiveCampaign is really useful because it offers CRM functions and automations besides email list mailing. Plus, the pricing packages are affordable. The vendor offers prompt and helpful customer support. We are a reseller and are using the service to manage client accounts. The learning curve is really short compared to other products.

Cons:
There are no glaring deficiencies. I recommend you to join the webinars to learn more about the software and about features that may not be obvious right away.

The least favorable review

Billy


Pros:
I rate ActiveCampaign as the best email marketing and CRM app in the market. It has boosted my business a lot. I simply set it and it brings in a lot of sales automatically. I’m thinking of upgrading my package and automating all my sales and business processes. I’m very satisfied with the performance of the app. I’m based in South America which tells you this system can work anywhere.

Cons:
I’m very happy with the solution, but the vendor could add a direct mail feature.


Leon

Verified
user
ActiveCampaign is really useful because it offers CRM functions and automations besides email list mailing. Plus, the pricing packages are affordable. The vendor offers...

Marie

Verified
user
ActiveCampaign is easy to understand and use, and it is simple to implement the basic features compared to the other email automation and marketing solutions I’ve used....

Javier

Verified
user
We’ve tried out many email marketing solutions and we rate ActiveCampaign as the best in the market. Highlight features are automation and segmentation. The software...

Billy

Verified
user
I rate ActiveCampaign as the best email marketing and CRM app in the market. It has boosted my business a lot. I simply set it and it brings in a lot of sales...

Ron

Verified
user
The most impressive feature is the dynamic responses which make it seem like I’m actually writing the email and it is based on a recent specific action of the receiver....

Olga

Verified
user
I've used similar software before (Ontraport, Mailchimp, Infusionsoft, and Vertical Response), but I’ve never seen a platform that solid and simple to use. Active...

Kristy

Verified
user
I left no stone unturned to make my business work, which is how I came across ActiveCampaign. I was immediately sold on its automatic sequences, solid autopilot, and...

Bobby

Verified
user
This software is marvelous! An experienced podcaster was very passionate about it, but I still had my doubts. It turns out that he was absolutely right.

Alex

Verified
user
I went a long way to discover Active Campaign, and I had no second thought when I saw the price. Having seen the ever-growing list of powerful features and automations, I...

Vanessa

Verified
user
I ADORE the automatic syncing of contact from my Gmail account to the Active Campaign one (meaning that I don’t have to add phones or emails on the phone manually). The...

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