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ActiveCampaign Review

ActiveCampaign
Our score: 9.2 User satisfaction: 100%

What is ActiveCampaign?

ActiveCampaign combines various aspects of small business marketing into an integrated and user-friendly platform. With this tool, you can seamlessly create beautiful and engaging emails, use social media marketing, find out more information about your contacts, and apply marketing automation technology that previously is unreachable for small businesses. Over 100,000 users worldwide trust ActiveCampaign to help grow their company.

You do not a credit card to set it up. You can set up ActiveCampaign instantly. With over 150 integrations, the tool connects you with the services you love.

People all over the world also love the tool’s quick, friendly, and helpful support.

Overview of ActiveCampaign Benefits

ActiveCampaign is all-in-one user-friendly marketing platform for businesses all over the world, ActiveCampaign offers a wide suite of tools that are designed to help small to medium-sized businesses acquire, retain, and ultimately engage their customers. From getting new contacts to keeping tabs on your company’s post-sale processes, the tool provides immense value to its users at any stage of your company’s business lifecycle.

Although the tool boasts a good set of email and messaging features, this web-based platform does much more than just any traditional email service provider. It goes beyond competitors by tying its email and messaging features to a user-friendly and robust marketing automation platform, along with built-in CRM and sales automation functionalities. ActiveCampaign enables businesses to create special marketing workflows as well as automated follow-up sequences, while at the same time tracking behavior multiple marketing channels.

ActiveCampaign integrates with over 150 apps and services. The apps and services range from accounting, CMS applications, and analytics, all the way to services that are focused on sales, support, as well as lead generation.

Site Tracking – Site Tracking connects your marketing to a contact’s behavior allowing you to respond to what they are doing on your website and adapt your marketing to their interests. This feature allows ActiveCampaign to “see” what a contact is doing on your website. Their entire page view history is attached to their contact record so you know what they have and haven’t done on your website. This data is useful in itself but it is also actionable. You can use this page view information to segment your contacts (for instance to create a list of contacts who have viewed your pricing information) and alter your marketing (for instance, by sending out an invitation for a demo of a product when a contact views its product page).

Conditional Content – With Conditional Content you are able to dynamically alter content on a per contact basis. For instance, you could display entirely different images or blocks of text in an email based on how a contact is tagged or what web pages they have viewed on your website. If you are sending out an email notifying your contacts of a sale, you could use this feature to display the specific products that they have viewed in the past.

Event Tracking – With Event Tracking you are able to communicate specific actions your contacts have taken to ActiveCampaign and then use that information to create highly personalized marketing. You could use Event Tracking to notify ActiveCampaign when a user logs into your website, or when they make a transaction, and then trigger a follow up campaign.

Easy-to-use API – ActiveCampaign says it gets many compliments on how easy to use its API is. This is important because, while built-in integrations exist for many popular services, this means ActiveCampaign can easily and completely integrate with the ecosystem of apps you are already using and you can extend its capabilities as needed in the future.

Intuitive automation builder – A common complaint for marketing automation users is that the tools are confusing or difficult so they often don’t end up using many features they are paying for. ActiveCampaigns’s automation builder is a drag-and-drop flowchart tool that is intuitive to use so you can create powerful automations quickly and easily with minimal training. The platform gets out of the way and facilitates the work you are trying to accomplish.

Email split testing – ActiveCampaign’s advanced split testing feature allows you to test different sender information, subject lines, and email body content so you can identify what works best with your audience. You can define how many contacts should get each version of the test and then send the winning version to the rest of your contacts.

Sales CRM – ActiveCampaign’s automation tools extend into CRM so there is a seamless transition from marketing into sales. The same marketing automation tools that can be leveraged during the marketing process can also be used to automate many tasks during the sales process.

Advanced lead scoring – ActiveCampaign gives you the ability to create unlimited lead scores with unlimited rules so you have the flexibility and control to prioritize your leads along any criteria that is important to your company. These lead scores can be used to begin automations so you could automatically distribute a lead to your sales team when they reach a threshold score.

Overview of ActiveCampaign Features

  • Marketing automation
  • Smart auto responders
  • Built-in integrations with over 200 external services
  • Drag and drop email designer
  • Track your contacts onsite and in your apps
  • Campaign, contact, as well as list reporting
  • Track where your contacts live or travel
  • Add live ecommerce data and even videos to your emails
  • SMS marketing
  • Free phone, live chat, as well as email support
  • Send newsletters
  • CRM & Sales automation
  • We find contacts based on age, gender, and location
  • Advanced segmentation and targeting
  • Automated series
  • Dynamic (as well as conditional) email content
  • Social media monitoring as well as reaction automations
  • Free email templates
  • Build custom forms for your landing pages
  • Free one-on-one training

What Problems Will ActiveCampaign Solve?

1. Your email marketing suffers from low deliverability and engagement

Sending the same email to your entire list of contacts is no longer effective. It will lead to very low deliverability because ISPs are using algorithms to filter SPAM (instead of IP addresses). These algorithms place a lot of emphasis on engagement. If your emails aren’t opened and interacted with, your deliverability will suffer.

The only way forward is to match your message to contacts as closely as possible so they are getting content that interests them. ActiveCampaign gives you the tools you need to create marketing that adapts and responds to your contacts — who they are and how they behave — so that you achieve optimal engagement and, by extension, deliverability.

Through advanced segmentation you could send a message to only those contacts who would be interested in it and, just as importantly, you can exclude those contacts who would not be interested. In this way, you can keep your deliverability and engagement high because your contacts will learn that messages from you are relevant and important to them. You can segment on the basis of a contact’s demographics, custom fields you’ve created, their purchase history, page view history, or any other field that is attached to a contact’s record.

ActiveCampaign can send out perfectly timed messages based on the behavior of a contact. When a contact performs an important action, an email or text message can be automatically sent. This means your marketing can respond and adapt to a contact’s behavior creating a personalized experience.

2. You’d like to increase your conversion rate so you get more revenue from the traffic you are receiving

Even in 2015, when so much focus is put on social media, email marketing remains the most effective way to convert leads into customers.

ActiveCampaign’s email marketing, marketing automation, and CRM tools give you the marketing and sales capabilities you need to get the most out of your existing stream of traffic.

With the app’s form builder you can create an effective lead capture mechanism. With its “best of breed” email marketing tool you can follow up with those leads. With marketing automation you can create marketing that adapts and responds to your contacts while automating as much as possible so you have more time to focus on other things.

3. Your marketing and sales processes are disconnected

ActiveCampaign can manage a contact through all stages of the customer lifecycle by integrating your marketing and sales processes. You can manage both within a unified platform so there is a seamless transition between marketing and sales and all contact data is shared and accessible.

You can capture and follow up with a lead with automated email and text messaging. You can track their fit and engagement during the marketing process. When they are ready, you can automatically distribute a lead to your sales team and notify them that the lead is ready for one-on-one follow up. Your sales team can move the lead through your funnel all the way to closure. From there, you can begin a new customer follow up sequence and encourage referrals.

ActiveCampaign’s CRM tool is extremely flexible allowing you to create a customized sales process. It uses a drag-and-drop bucket paradigm that is intuitive and easy to use. You are able to send and track email communication with each lead. Your sales team will be able to see how the contact has interacted with all marketing material that has been sent to them and so gain insight into their interests.

The same tools that are useful for creating powerful, personalized marketing can also be leveraged to create a more automated and efficient sales process. For instance, the Site Tracking feature can be used to track a lead’s behavior so a salesperson knows whether a lead visited a link they sent.

ActiveCampaign’s lead scoring tool gives your marketing and sales staff a standardized, numerical language they can use to discuss and evaluate the quality and quantity of leads. This way marketing can focus on creating leads with that match-specific criteria and sales can give actionable feedback.

ActiveCampaign Position In Our Categories

Since companies have distinct business-related needs, it is logical that they avoid purchasing a one-size-fits-all, ”best” software. Still, it is futile to try to come across such a software system even among well-known software systems.
The logical thing to undertake would be to write down the various critical functions which necessitate consideration like critical features, price plans, technical skill capability of staff, company size, etc. Then, you must double down on the product research thoroughly. Read some of these ActiveCampaign evaluations and look into each of the software systems in your shortlist in detail. Such well-rounded research makes sure you weed out ill-fitting applications and buy the system that offers all the aspects you require company requires.

Position of ActiveCampaign in our main categories:

TOP 10

ActiveCampaign is one of the top 10 Marketing Software products

ActiveCampaign is also listed in the following subcategories:

Each company is different, and can need a specific Marketing Software solution that will be fit for their business size, type of customers and staff and even individual industry they deal with. It's not wise to count on locating a perfect app that will be suitable for every business regardless of their history is. It may be a good idea to read a few ActiveCampaign Marketing Software reviews first and even then you should pay attention to what the solution is intended to do for your business and your staff. Do you need a simple and straightforward service with only essential functions? Will you actually make use of the complex functionalities needed by pros and big enterprises? Are there any specific features that are especially useful for the industry you operate in? If you ask yourself these questions it is going to be much easier to find a trustworthy service that will fit your budget.

How Much Does ActiveCampaign Cost?

ActiveCampaign Pricing Plans:

Free Trial

Lite Plan

$15/mo

Plus Plan

$70/mo

Professional Plan

$159/mo

Enterprise Plan

$279/mo

ActiveCampaign offers 4 pricing plans. There are no setup fees and the prices given below are for 500 contacts.

Lite Plan – $15/mo (monthly) or $9/mo (yearly)

  • Up to 3 Users
  • Unlimited Sending
  • Chat & Email Support
  • Email Marketing
  • Marketing Automation
  • Send Newsletters

Plus Plan – $70/mo (monthly) or $55/mo (yearly)

Includes everything from Lite Plan, plus:

  • Up to 25 Users
  • Unlimited Sending
  • Contact & Lead Scoring
  • CRM w/ Sales Automation
  • Custom Branding
  • Custom Domain
  • Custom User Permissions
  • Deep Data Integrations
  • One on One Training
  • SMS Marketing

Professional Plan – $159/mo (monthly) or $129/mo (yearly)

Includes everything from Plus Plan, plus:

  • Up to 50 Users
  • Unlimited Sending
  • Attribution
  • Site Messaging

Enterprise Plan – $279/mo (monthly) or $229/mo (yearly)

Includes everything from Professional Plan, plus:

  • Unlimited Users
  • Unlimited Sending
  • Uptime SLA
  • Phone Support
  • In-depth Onboarding
  • Free Social Data
  • Free Design Services
  • Dedicated Account Rep
  • Custom Mailserver Domain

User Satisfaction

Positive Social Media Mentions 10
Negative Social Media Mentions 0

We realize that when you make a decision to buy Marketing Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and ActiveCampaign reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with ActiveCampaign. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

Video

Technical details

Devices Supported

  • Windows
  • Linux
  • Android
  • iPhone/iPad
  • Mac
  • Web-based
  • Windows Mobile

Deployment

  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

What Support Does This Vendor Offer?

  • email
  • phone
  • live support
  • training
  • tickets

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ActiveCampaign Comparisons

ActiveCampaign user reviews

Offers awesome features

Read full review >
Leo
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2018 Company Size: More than 100 Employees Industry: Professional Training

Provides all that I need

Read full review >
Wanda
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.08.2018 Company Size: 1-10 Employees Industry: Internet

A cut above Aweber

Read full review >
Vanessa
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.08.2018 Company Size: More than 100 Employees Industry: Health and Wellness

Can make your business profitable

Read full review >
Billy
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 26.05.2018 Company Size: 11-50 Employees Industry: Music

ActiveCampaign has everything you need for email marketing campaigns

Read full review >
Nick
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.05.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

What are ActiveCampaign pricing details?

ActiveCampaign Pricing Plans:

Free Trial

Lite Plan

$15/mo

Plus Plan

$70/mo

Professional Plan

$159/mo

Enterprise Plan

$279/mo

ActiveCampaign offers 4 pricing plans. There are no setup fees and the prices given below are for 500 contacts.

Lite Plan – $15/mo (monthly) or $9/mo (yearly)

  • Up to 3 Users
  • Unlimited Sending
  • Chat & Email Support
  • Email Marketing
  • Marketing Automation
  • Send Newsletters

Plus Plan – $70/mo (monthly) or $55/mo (yearly)

Includes everything from Lite Plan, plus:

  • Up to 25 Users
  • Unlimited Sending
  • Contact & Lead Scoring
  • CRM w/ Sales Automation
  • Custom Branding
  • Custom Domain
  • Custom User Permissions
  • Deep Data Integrations
  • One on One Training
  • SMS Marketing

Professional Plan – $159/mo (monthly) or $129/mo (yearly)

Includes everything from Plus Plan, plus:

  • Up to 50 Users
  • Unlimited Sending
  • Attribution
  • Site Messaging

Enterprise Plan – $279/mo (monthly) or $229/mo (yearly)

Includes everything from Professional Plan, plus:

  • Unlimited Users
  • Unlimited Sending
  • Uptime SLA
  • Phone Support
  • In-depth Onboarding
  • Free Social Data
  • Free Design Services
  • Dedicated Account Rep
  • Custom Mailserver Domain

What integrations are available for ActiveCampaign?

  • 123ContactForm
  • AccountingSuite
  • Acuity Scheduling
  • AdMailr
  • Amazon DynamoDB
  • Antavo
  • Appointlet
  • Asana
  • Attentive.ly
  • Aviary
  • Base CRM
  • Basecamp
  • Basecamp Classic
  • Batchbook
  • Bigcommerce
  • BigContacts
  • BriteVerify
  • Capsule CRM
  • ChargeOver
  • Chargify
  • CheddarGetter
  • Cinegif
  • Clevertim CRM
  • ClickFunnels
  • Close.io
  • CloudWork
  • Cloutex
  • Coinbase
  • Contactually
  • ContactUs.com
  • Deputy
  • Desk
  • Digioh
  • Displet
  • DocumentLeads
  • Dropbox
  • Drupal
  • Email
  • ERJA
  • Etsy
  • Eventbrite
  • Evernote
  • Facebook
  • FluidSurveys
  • FogBugz
  • Formdesk
  • FormForAll
  • FormGet
  • Formitize
  • FormMule
  • Formstack
  • FreeAgent
  • Freshbooks
  • Freshdesk
  • FullContact Card Reader
  • Genoo
  • Gleam
  • Google Analytics
  • Google Calendar
  • Google Contacts
  • Google Spreadsheets
  • Google Task
  • GoToMeeting
  • GoToTraining
  • GoToWebinar
  • Gravity Forms
  • Gumroad
  • Harvest
  • Help Scout
  • Highrise
  • HotspotSystem
  • iFormBuilder
  • Inbound Now
  • Insightly
  • InstantCustomer
  • Instapage
  • InviteBox
  • itDuzzit
  • JA.TXT
  • Joomla
  • JotForm
  • Jumplead
  • JustUno
  • KanBan Tool
  • Keep In Touch
  • KickoffLabs
  • Lander
  • LeadPages
  • LessAccounting
  • Litmus
  • Live2Support
  • LiveChat
  • Magento
  • Mojo Helpdesk
  • MongoDB
  • MoonClerk
  • MSSQL
  • MySQL
  • Nimble CRM
  • Nutshell CRM
  • Olark
  • OnePageCRM
  • Opt-Intelligence
  • OptimizePress
  • OptIn Ninja
  • OptinMonster
  • PadiAct
  • PayPal
  • Phaxio
  • Pipedrive
  • Pipeliner
  • Podio
  • PostgreSQL
  • Qualaroo
  • QuickBase
  • QuickBooks Online
  • Quote Roller
  • Reamaze
  • Recurly
  • RelateIq
  • RethinkDB
  • Rezdy
  • RSS
  • Salesforce
  • Samanage
  • SamCart
  • Scoopr
  • Shopify
  • Shopp
  • SiftLogic
  • SimpleRelevance
  • Sleeknote
  • Solve360
  • Spokal
  • Stamplia
  • StealthSeminar
  • Stride
  • Stripe
  • SugarCRM
  • Summit Evergreen
  • SumoMe
  • SuperSaaS
  • SurveyGizmo
  • SurveyMonkey
  • Tender Support
  • Twitter
  • Typeform
  • Unbounce
  • UserVoice
  • vBulletin
  • Viewbix
  • Vimeo
  • Vision Helpdesk
  • WHMCS
  • Wistia
  • WooCommerce
  • WordPress
  • WorkBook
  • WP E-Signature by Approve Me
  • Wufoo
  • Xero
  • yasoon
  • youcanbook.me
  • YouTube
  • Zapier
  • Zendesk
  • Zillow
  • Zoho Creator
  • Zoho CRM
  • Zoho Invoices

ActiveCampaign average rating:

Average score
5/5 (25 user reviews)
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Write your own review of this product

ADD A REVIEW

The most favorable review

Raul

PROS: This tool offers easy and clearly defined alternatives to perform your next action. The important thing within the tool is the automation. This tool even provides great email packages and an autoresponder that help you with your sales and marketing. I like that I have clear ideas of my next actions and how it provides with tools to complete the arc for me in customer relations, marketing and sales activities. Also, I simply love its templates and ability to include my own.

CONS: I will continue using other CRM for my business security and this nothing has with AC.

Reviewed 1 year ago

Read full review >

The least favorable review

Billy

PROS: I rate ActiveCampaign as the best email marketing and CRM app in the market. It has boosted my business a lot. I simply set it and it brings in a lot of sales automatically. I’m thinking of upgrading my package and automating all my sales and business processes. I’m very satisfied with the performance of the app. I’m based in South America which tells you this system can work anywhere.

CONS: I’m very happy with the solution, but the vendor could add a direct mail feature.

Reviewed 1 year ago

Read full review >

More reviews from 25 actual users:

Sort by:

Latest
  • Latest
  • Most useful
  • Most positive
  • Most negative

Offers awesome features

Read full review >
Leo
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.10.2018 Company Size: More than 100 Employees Industry: Professional Training

PROS: I can name two outstanding features: One is Tagging which makes it easy to segment your lists and transforms into you an effective marketer. Plus, you can count and pay a contact only once, even if they have a place on different lists. The second is the visual Campaign Creator feature which helps you to view your work flow.

CONS: My main grouse is the CRM feature is not available in the standard edition and costs a lot. The reporting feature could be improved to provide information on the contacts who visit our website and which pages they browse. This can give me a clear view of what’s happening.

What do you think about this review? Great Poor

Provides all that I need

Read full review >
Wanda
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 31.08.2018 Company Size: 1-10 Employees Industry: Internet

PROS: I’ve used many CRM packages and I declare ActiveCampaign as the best among the lot. I started with Aweber, but it lacked simple segmenting and tagging. Then I moved to Infusionsoft, but its user interface was poor. After I started using ActiveCampaign, I knew it was the perfect app for me. The dashboard shows me all the important details at a glance when I log in. A great feature is the visual workflow for automations. The drag and drop email builder is easy to use. Another appealing factor is the software integrates smoothly with the other business systems I use and also with Zapier to offer more integrations.

CONS: There are a few minus points. One of them is they have placed the option to send a single broadcast under the Campaigns feature, but this is not a big issue. I also would like to see a few sample campaigns that have the automation sequence, conditions, and workflows mapped out. I understand how they function but a few samples would be most useful.

What do you think about this review? Great Poor

A cut above Aweber

Read full review >
Vanessa
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 26.08.2018 Company Size: More than 100 Employees Industry: Health and Wellness

PROS: I ADORE the automatic syncing of contact from my Gmail account to the Active Campaign one (meaning that I don’t have to add phones or emails on the phone manually). The dashboard is awesome, and everything is designed in a user-friendly tone. Finally, it amazes me how lists and tags can be used together. It made segmenting so simple! Do you know that I used to pay $300 per month for Infusionsoft and Otraport, and I still didn’t have that? I’m super glad that I listened to my friend’s advice to try active campaign! I hope you will listen to mine!

CONS: So far, I didn’t detect many flaws. My only problem is that I didn’t manage to try all of the functions, but I certainly got what I needed and what I paid for.

What do you think about this review? Great Poor

Can make your business profitable

Read full review >
Billy
4/5

Overall Impression

4/5

Customer Support

5/5

Value for Money

4/5

Ease of Use

Published on: 26.05.2018 Company Size: 11-50 Employees Industry: Music

PROS: I rate ActiveCampaign as the best email marketing and CRM app in the market. It has boosted my business a lot. I simply set it and it brings in a lot of sales automatically. I’m thinking of upgrading my package and automating all my sales and business processes. I’m very satisfied with the performance of the app. I’m based in South America which tells you this system can work anywhere.

CONS: I’m very happy with the solution, but the vendor could add a direct mail feature.

What do you think about this review? Great Poor

ActiveCampaign has everything you need for email marketing campaigns

Read full review >
Nick
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.05.2018 Company Size: More than 100 Employees Industry: Marketing and Advertising

PROS: I like ActiveCampaign’ automation features, you can easily personalize your automations. The tool allows you to plan entire email funnel that are based on the actions from your subscribers. I’m amazed of its support team and they are always ready to helps and provide support when an issue arise. I easily switched from another email marketing service including all resources, walkthroughs and tips.

CONS: To be honest, I was afraid to switch to this system because I thought it would be diffucult to learn it but I was wrong and the transition was easy without any problem or concerns. I really enjoy using this tool.

What do you think about this review? Great Poor

Intuitive software

Read full review >
Leon
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.05.2018 Company Size: 1-10 Employees Industry: Internet

PROS: ActiveCampaign is really useful because it offers CRM functions and automations besides email list mailing. Plus, the pricing packages are affordable. The vendor offers prompt and helpful customer support. We are a reseller and are using the service to manage client accounts. The learning curve is really short compared to other products.

CONS: There are no glaring deficiencies. I recommend you to join the webinars to learn more about the software and about features that may not be obvious right away.

What do you think about this review? Great Poor

AC is the best out there!

Read full review >
Maria Santos
5/5

Overall Impression

5/5

Customer Support

4/5

Value for Money

5/5

Ease of Use

Published on: 17.05.2018 Company Size: 1-10 Employees Industry: Broadcast Media

PROS: I really like ActiveCampaign because of their easy to use software, and their great prices starting at only $9/month. I like that the software has so many features and is an ”all-in-one solution”.. Other than that,vthe software is beautifully designed and the support team is a pleasure to work with. If you want to try it out before you buy, head over to Bit.ly/TryActiveCampaign for 14 days free trial.

CONS: Can’t think of anything as of now.

What do you think about this review? Great Poor

Easy to use even for novices

Read full review >
Francisco
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 15.05.2018 Company Size: More than 100 Employees Industry: Financial Services

PROS: ActiveCampaign is easy to use even for novices. The automation workflows are great as they allow you to easily manage multiple paths and execute a number of tasks. The marketing automation software is incredible and the pricing is very affordable. Plus, the vendor offers prompt and reliable customer support. The chat support tool is a big boon.

CONS: The only headache is the text editor which could be improved. It has a few formatting bugs and lacks automation for features like headings which have to be done manually. It is not a big drawback, but takes up some of my time.

What do you think about this review? Great Poor

Offers great value for its price

Read full review >
Oscar
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.04.2018 Company Size: More than 100 Employees Industry: Telecommunications

PROS: The most impressive feature is automations. You can accomplish almost everything with this feature and it helps me improve my interactions with my subscribers. For its low price, ActiveCampaign offers incredible value. The customer support is high quality and the agents resolve all your issues quickly. The highlight of the customer support is you can have a personal phone call with an agent who will explain to you how the software works.

CONS: The only glitch is the email template creation feature which could be improved. Right now, it is not very intuitive or user-friendly.

What do you think about this review? Great Poor

ActiveCampaign is an intuitive and easy to use tool that provides great options for running your campaigns

Read full review >
Raul
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 24.04.2018 Company Size: 1-10 Employees Industry: E-Learning

PROS: This tool offers easy and clearly defined alternatives to perform your next action. The important thing within the tool is the automation. This tool even provides great email packages and an autoresponder that help you with your sales and marketing. I like that I have clear ideas of my next actions and how it provides with tools to complete the arc for me in customer relations, marketing and sales activities. Also, I simply love its templates and ability to include my own.

CONS: I will continue using other CRM for my business security and this nothing has with AC.

What do you think about this review? Great Poor

A better option compared to MailChimp

Read full review >
Justin
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 12.04.2018 Company Size: More than 100 Employees Industry: Health and Wellness

PROS: The outstanding feature it is easy to create automations. They help me clearly see the email flow and understand how my messages are delivered to my clients. The clincher for me was the initial phone conversation I had with a customer support agent who clarified my doubts and explained the various features to me. This made me like the vendor and I decided it was the perfect email marketing solution for my needs.

CONS: The only glitch is I have to manually log in each time because the login page doesn’t remember my user details. But, this could be because of the browser I use.

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I’m very satisfied with this tool, I highly recommend it to everyone

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Amos
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.04.2018 Company Size: More than 100 Employees Industry: Internet

PROS: I’m using 10 years email marketing solutions and I’m happy that I have finally found something that is worth every penny. For $17-lite plan I get more email routing functions and everyone in my team moved to AC. What I like most that the functionality is available to everyone and you can clearlt see that their support and developer team is passionate about the product. I can easily set up campaigns and to increase the mailing list for more than 47%.

CONS: They could update the layout and color schemes but this doesn’t affect my experience with the product.

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I like working through ActiveCampaign

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Donnie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 06.04.2018 Company Size: More than 100 Employees Industry: Higher Education

PROS: Compared to other tools this one is extremely easy to learn and it takes short period of time to understand the options. But I really like its customer service especially its representative Rick Birenbaum he guided me through all the onboarding steps, he is open to ideas and suggestions and he helps me to achieve my goals.

CONS: It would be great if they could allow us to upload a list of “non” opted-in contact list, I have lot of lists I want to reach out to and I really need an option to opt-in them and to add them to my new list.

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Best software in its category

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Javier
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 05.04.2018 Company Size: 1-10 Employees Industry: Internet

PROS: We’ve tried out many email marketing solutions and we rate ActiveCampaign as the best in the market. Highlight features are automation and segmentation. The software offers great value – our package includes contact management and automations. The tool is robust as it gives you the ability to track users across segmented forms, different platforms, and website behavior. The vendor has improved the design significantly and the new marketplace will make the community stronger.

CONS: The only relatively negative aspect is the steep learning curve. Novices in email marketing will find it hard to use the app. But it is worth it to invest your time to learn to use the system effectively. The customer support is helpful and aided us properly to integrate the app with other business systems.

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Sound as a pound for SME’s

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Tiffany
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.03.2018 Company Size: 11-50 Employees Industry: Primary/Secondary Education

PROS: ActiveCampaign is indispensable for an SME to perform marketing automation, and to compare his campaign’s results. Before I discovered it, I struggled with the complexity of MailChimp and the discomfort of Ontraport’s feature-load, and I can really appreciate the easiness I am working with now. I had doubts on the price (it seemed modest), but it turned out to be a better deal than the money you pay for it. The top feature of automations is definitely the visual drag-and-drop editor.

CONS: There is nothing to dislike about it, but as you know, nothing is perfect! There is space for some improvements, mostly while you’re still adapting to it. Let’s not rely on intuitiveness, for instance, and provide learners with some actual documents to cut the ‘know-how’ process. I also mind that there is no separate tab for emails, and the function is integrated in automation and campaign. I would prefer a clean e-mail list for each campaign or automation I create.

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I cannot imagine my workday without this tool

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Misty
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.03.2018 Company Size: More than 100 Employees Industry: Hospitality

PROS: ActiveCampaign provides endless opportunities and in my experience I can clearly say that this is one of the best app in the market today. This tool simplifies the process and efforts and it provides your customers intuitive and personalized customer experience and service. I like that they constantly improve the product and grow their services. The support team is quick to respond and assist.

CONS: Honestly, there is nothing I can say in this section.

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ActiveCampaign is one of the best tools I have ever worked with in my entire career

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Leon
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 07.03.2018 Company Size: More than 100 Employees Industry: E-Learning

PROS: I love ActiveCampaign’ simplicity, I switched from Infusionsoft which has non-intuitive interface even though I tried to learn it for an year. ActiveCampaign is an intuitive and fast solution that provides great set of tools. The building automations are fast and the UI is easy to track what’s happening.

CONS: They could improve the forms but this is not major issue for me.

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The best tool you can purchase for your online business

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Kristy
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 27.02.2018 Company Size: 1-10 Employees Industry: Information Technology

PROS: I left no stone unturned to make my business work, which is how I came across ActiveCampaign. I was immediately sold on its automatic sequences, solid autopilot, and reliable contact management. The truth is that it opens endless business possibilities, and it enables you to become a technology pro even without an appropriate training. That’s how easy it is!

CONS: I found every feature I needed, and I am extremely satisfied with the performance. Still, I think they need to design a mobile app, and to work a bit more on the social automation integration. Besides, there are no drawbacks.

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Offers a great email auto responder

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Ron
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 18.02.2018 Company Size: 11-50 Employees Industry: Marketing and Advertising

PROS: The most impressive feature is the dynamic responses which make it seem like I’m actually writing the email and it is based on a recent specific action of the receiver. This makes the email more effective and personalized. Only a few solutions offer this feature and most of them are less intuitive and more expensive compared to ActiveCampaign.

CONS: The software can add a built-in full landing page builder, and if that is not possible, at least offer integration with other business apps to add this feature.

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Marvelous!

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Bobby
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.02.2018 Company Size: More than 100 Employees Industry: Health, Wellness

PROS: This software is marvelous! An experienced podcaster was very passionate about it, but I still had my doubts. It turns out that he was absolutely right. I started my podcast just recently, but I developed enthusiasm in no time. Subscribers benefited with a professional interaction, and I am happy to provide it because of the set of powerful tools I have on disposal. I have to mention its amazing tracking/analytics, being able to observe my subscribers’ behavior at any point of time. Launching projects on dot looks fairly exiting, and I can’t wait to share one with my followers!

CONS: For real, there is nothing to criticize about it. Some colleagues mind the complex learning process, but I believe that everything good takes time to be done. Besides, you have a responsible support crew to guide you and to answer questions. See, I’m a bit nosey with technology, which doesn’t mean you have to hang on the phone for hours as I’m doing. As a matter of fact, they were so accurate that I already feel as an Active Campaign expert. Yes, Active Campaign is the place to be!

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Low cost, great value

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Marie
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 23.01.2018 Company Size: 11-50 Employees Industry: Real Estate

PROS: ActiveCampaign is easy to understand and use, and it is simple to implement the basic features compared to the other email automation and marketing solutions I’ve used. The pricing is also affordable compared to its competitors.

CONS: The system needs improvements. It is difficult to scroll customer info from a small window. Plus, the reporting feature is basic and can be improved to provide a better understanding of cross-reference with campaigns and deal flow.

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An innovative tool with perfect UI

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Olga
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 17.01.2018 Company Size: 1-10 Employees Industry: Management Consulting

PROS: I've used similar software before (Ontraport, Mailchimp, Infusionsoft, and Vertical Response), but I’ve never seen a platform that solid and simple to use. Active Campaign is beyond any competition. It is so good that its competitors should really learn from it! With Active Campaign you’ll never have to deal with skipped actions or missed triggers, which happen quite often with more complex software (Infusionsoft, for instance). That’s why I assure you that you won’t be disappointed. Support keeps up with the standard too. I am amazed by their responsiveness, readiness, and the never-changing positive attitude. Therefore, help won’t be an issue. Visual reporting is also a plus-it takes just to glance on an automation email to understand whether its performance is going to be effective or not. How many platforms can do that?

CONS: I might sound like a grumpy old guy, but I am not a fan of this modern contact jazz. I like to sort contacts the usual way, with combination tags and custom fields.

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The best (and most affordable) CRM/Email on the market!

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Alex
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 10.01.2018 Company Size: More than 100 Employees Industry: Health, Wellness

PROS: I went a long way to discover Active Campaign, and I had no second thought when I saw the price. Having seen the ever-growing list of powerful features and automations, I would have paid the double back then! I use the interface to launch many campaigns, but it always seems like there are new, even more powerful features to discover. The effectiveness of the CRM is admirable, and so are the integrations. Active Campaign is easily integrated with shopping carts (my woocommerce, for instance). Now that I have all buying information on my AC account, I tag and rank buyers very easily, and I share information about their purchase almost automatically. Who said money doesn’t buy happiness? On top of all, customer support is 100% reliable. Always accurate and always on time!

CONS: I am concerned that the email designers didn’t resist the urge to create an eye-candy. I wouldn’t sacrifice that much speed for aesthetics, and I really think it damages the UI. Once again- the UI is LOVEABLE, but can be slow at times. And there should be a simpler way to do some editing of automated emails.

What do you think about this review? Great Poor

ActiveCampaign is perfect tool and the price is affordable, it allows you to do everything so you can improve and build relationship with your subscribers, clients and visitors

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Grant
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 02.01.2018 Company Size: More than 100 Employees Industry: Writing and Editing

PROS: ActiveCampaign is perfect tool for running successful email campaigns. You can easily set up own email templates and you can send newsletters or automated emails or everything you want because this software allows you to do everything that comes in your mind when it comes to email marketing campaigns. In my experience the automations provides opportunity to track the look of your sales funnel, and you can overview on where each prospect is in that funnel. The other good thing is that you can never be stuck because you can always fund suggestions and step-by-step guides within the training section within the product.

CONS: It can be bit daunting at the beginning when you see the dashboard, but there is no need to worry because everything is easy to set up and the tool is easy to use.

What do you think about this review? Great Poor

ActiveCampaign is robust, reliable and straightforward tool that helps you to achieve your goals

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Darrell
5/5

Overall Impression

5/5

Customer Support

5/5

Value for Money

5/5

Ease of Use

Published on: 20.12.2017 Company Size: 11-50 Employees Industry: Internet

PROS: ActiveCampaign has great user interface that makes all the things much easier and smooth. I like how it links upn with other tools and it is great for launching successful membership sites. Because of the strong integration with ThriveCart and ActiveMember 360 makes everything easy and perfect. The automation and tagging ability that come with this tool allow me to keep track of contacts and to automate the communication.

CONS: The shortest time we can choose is 5 minutes and what we need to choose 1min waiting. This is minor thing that I believe they could add this option there is nothing to dislike about it.

What do you think about this review? Great Poor
Reviewed By Jenny Chang
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