Best software in its category

What are the best aspects of this product?

We’ve tried out many email marketing solutions and we rate ActiveCampaign as the best in the market. Highlight features are automation and segmentation. The software offers great value – our package includes contact management and automations. The tool is robust as it gives you the ability to track users across segmented forms, different platforms, and website behavior. The vendor has improved the design significantly and the new marketplace will make the community stronger.

What aspects are problematic or could work better?

The only relatively negative aspect is the steep learning curve. Novices in email marketing will find it hard to use the app. But it is worth it to invest your time to learn to use the system effectively. The customer support is helpful and aided us properly to integrate the app with other business systems.

What specific problems in your company were solved by this product?

We use ActiveCampaign for email marketing, email newsletters, advanced customer behavior tracking (email and website), advanced customer tracking, segmenting customers using forms and lists, time-based campaigns using dates, and sales funnels through automation.

Are you a current user of this product?

Yes