Easy to use even for novices

What are the best aspects of this product?

ActiveCampaign is easy to use even for novices. The automation workflows are great as they allow you to easily manage multiple paths and execute a number of tasks. The marketing automation software is incredible and the pricing is very affordable. Plus, the vendor offers prompt and reliable customer support. The chat support tool is a big boon.

What aspects are problematic or could work better?

The only headache is the text editor which could be improved. It has a few formatting bugs and lacks automation for features like headings which have to be done manually. It is not a big drawback, but takes up some of my time.

What specific problems in your company were solved by this product?

I have to connect with different categories of clients in different ways. ActiveCampaign helps me to categorize the different categories of clients and provide personalized attention based on their individual needs.

Are you a current user of this product?

Yes