What are the best aspects of this product?
I can name two outstanding features: One is Tagging which makes it easy to segment your lists and transforms into you an effective marketer. Plus, you can count and pay a contact only once, even if they have a place on different lists. The second is the visual Campaign Creator feature which helps you to view your work flow.
What aspects are problematic or could work better?
My main grouse is the CRM feature is not available in the standard edition and costs a lot. The reporting feature could be improved to provide information on the contacts who visit our website and which pages they browse. This can give me a clear view of what’s happening.
What specific problems in your company were solved by this product?
I’m a business coach who imparts training and problem-solving skills to entrepreneurs. ActiveCampaign helps me understand the aspects my clients are most interested in. The app makes my work fun and interesting.
Are you a current user of this product?
What is your role with this product?
How long have you been using this product?
What is your company size?
More than 100 Employees
What is your industry?
How many people in your company actively use this product?
How long is your contract with the vendor?
Less than 1 year