Provides all that I need

What are the best aspects of this product?

I’ve used many CRM packages and I declare ActiveCampaign as the best among the lot. I started with Aweber, but it lacked simple segmenting and tagging. Then I moved to Infusionsoft, but its user interface was poor. After I started using ActiveCampaign, I knew it was the perfect app for me. The dashboard shows me all the important details at a glance when I log in. A great feature is the visual workflow for automations. The drag and drop email builder is easy to use. Another appealing factor is the software integrates smoothly with the other business systems I use and also with Zapier to offer more integrations.

What aspects are problematic or could work better?

There are a few minus points. One of them is they have placed the option to send a single broadcast under the Campaigns feature, but this is not a big issue. I also would like to see a few sample campaigns that have the automation sequence, conditions, and workflows mapped out. I understand how they function but a few samples would be most useful.

What specific problems in your company were solved by this product?

ActiveCampaign helps me do email marketing effectively. The conditions and workflows are very beneficial. The app has the helped me boost the effectiveness of my recently launched Facebook ad campaign. An outstanding feature is the visual workflow builder.

Are you a current user of this product?

Yes