The best (and most affordable) CRM/Email on the market!

What are the best aspects of this product?

I went a long way to discover Active Campaign, and I had no second thought when I saw the price. Having seen the ever-growing list of powerful features and automations, I would have paid the double back then! I use the interface to launch many campaigns, but it always seems like there are new, even more powerful features to discover. The effectiveness of the CRM is admirable, and so are the integrations.
Active Campaign is easily integrated with shopping carts (my woocommerce, for instance). Now that I have all buying information on my AC account, I tag and rank buyers very easily, and I share information about their purchase almost automatically. Who said money doesn’t buy happiness?
On top of all, customer support is 100% reliable. Always accurate and always on time!

What aspects are problematic or could work better?

I am concerned that the email designers didn’t resist the urge to create an eye-candy. I wouldn’t sacrifice that much speed for aesthetics, and I really think it damages the UI. Once again- the UI is LOVEABLE, but can be slow at times.
And there should be a simpler way to do some editing of automated emails.

What specific problems in your company were solved by this product?

We use the CRM and email marketing for the development of our personal business.

Are you a current user of this product?

Yes