What are the best aspects of this product?
The best part about ActiveTrail is that it integrates with so many different platforms. I use it with my CRM, Prosperworks for streamlining leads into mail groups in ActiveTrail. Also, ActiveTrail now allows users to create landinng pages, which I think is an excellent bonus for users. I am just now exploring that side of the software and plan to begin using it in my marketing efforts as well.
What aspects are problematic or could work better?
No complaints so far! I would like to see the ability to customize the web form within the program! There is nothing to dislike, so far everything is going fine. I like the simplicity of the website and the design of my account. I find everything what I need and so I really can't complain.
What features/services would you like to see in future versions of this product?
You'll enjoy the ease of use when using ActiveTrail. You'll find that it integrates with most of the large CRM systems and many of the additional marketing platforms you use. The design templates are somewhat simple but they still deliver the publisher's message clearly. ActiveTrail now supports social media marketing and there is a new landing page feature!
What specific problems in your company were solved by this product?
ActiveTrail allows me to stay in front of, and in touch with, many potential clients at once. It's great for making quick announcements or sending emails to segmented parts of larger groups. Also, ActiveTrail now allows users to create simple landing pages and market through social media. I am just now exploring the landing page side of the software.
Are you a current user of this product?
No
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