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ActiveTrail REVIEW

Marketing Automation Software

10 user reviews
USER SATISFACTION 100%
OUR SCORE 9.1

What is ActiveTrail?

ActiveTrail is a comprehensive email and SMS marketing automation software. It provides businesses with a platform to plan, create, and deploy campaigns across multiple channels. It makes marketing manageable and easy with its sleek and modern tools.

What makes it unique is its incorporation of an A/B testing module that allows users to utilize the highest possible level of email marketing optimization. This module is potent for it is data-driven and is highly studied. With that, ActiveTrail also offers a wide variety of advanced automation tools like a pixel tracker that will track subscribers across the website and create automated campaigns according to predetermined triggers. This is the ideal feature for e-commerce businesses and SMBs.

With ActiveTrail, companies can rest assured that their emails and SMS are sent without delay to their intended recipients. On top of that, the application also offers peace of mind with regards to spam as the system vigorously protects customers’ email addresses.

As a global tool, ActiveTrail has wide language support in addition to English including German, Spanish, French, and Hebrew.

Furthermore, ActiveTrail assists users in analyzing whether their campaigns have a high ROI or need improving. The data provided by the application is accurate and in real-time so businesses have intelligence that is updated and can aid them in attaining a sizeable return on investment.

Overview of ActiveTrail Benefits

ActiveTrail makes marketing easy with its comprehensive modern tools. It offers a one-stop shop that can handle most, if not all, of users’ needs when it comes to marketing. Here are some of the benefits that ActiveTrail has to offer:

Marketing Automation

ActiveTrail enables continuous user engagement with behavioral triggers and auto-responders. Users can create smart automated workflows using simple drag-and-drop building blocks. The application keeps track of customers’ behaviors and automatically sends them emails based on the last action they took on the website.

Drip Campaigns

ActiveTrail has drip campaign tools that capture leads through a dedicated system of repeated release of marketing information to target users.

Email Campaigns

ActiveTrail enables its users to create dazzling emails and newsletters from a host of templates and set a time for the system to send these. Not only can they engage customers with their personalized messages, but they also get to do it at the time that is most convenient for them.

Easy SMS Campaigns

ActiveTrail affords businesses the ability to reach their customers through other means such as mobile SMS. This boosts their open and click-through rates as people are likely to interact with SMS campaigns. Furthermore, they can personalize the messages they send and even define their sender ID so their recipients know where the message is coming from.

Custom Landing Pages

Most businesses are hard pressed to gain additional leads through their landing pages. With ActiveTrail tools, it’s easier to get audiences’ contact information. The application lets users build attractive landing pages from templates that work flawlessly not just on the web but on mobile platforms as well. On top of that, companies have the ability to use their own custom domains to provide customers with a peace of mind that they are giving details in a safe platform to a trusted brand.

Survey Tool

When companies want to know what their customers and audiences think, surveys are the best way of doing it. With ActiveTrail, they can create surveys with questions relevant to the information they seek. Moreover, these surveys can be deployed on a business website, sent through email, or relayed via SMS. This provides users flexibility and allows them to choose the method that is most appropriate for their customers.

Smart Popups System

ActiveTrail has tools that allow for an intelligent data-driven pop-up system. This feature offers a better user experience. It’s also a time-tested tool in capturing leads.

Segmentation and Data Management

For a boosted marketing campaign, ActiveTrail has tools that filter, segment, and analyze your contacts. Through these tools, you can deliver personalized, engaging, and inviting marketing content.

Robust Integrations

ActiveTrail’s capabilities can be extended beyond its in-app features. With its API and Webhooks, companies can seamlessly integrate a number of services they are using with the software. This way, they can perform a number of tasks from one platform only.

Overview of ActiveTrail Features

  • Email & Newsletter Templates
  • Landing Pages Templates
  • Mobile Responsive Landing Pages
  • Just in Time
  • Sign-Up & Lead Forms Builder
  • A/B Testing
  • Contact Management
  • Personalization
  • Visual Automations
  • Auto-Responders
  • Active Triggers
  • List Segmentation
  • On-Site Behavioral Triggers
  • Custom Surveys
  • Email or SMS Surveys
  • Net Promoter Score
  • Automated Surveys
  • SMS Campaigns
  • Automated SMS Campaigns
  • Sender ID Configuration
  • Multi-Platform Marketing
  • Real-Time Analytics

What Problems Will ActiveTrail Solve?

Problem # 1: Outdated Marketing Framework

Automation is the latest trend when it comes to marketing and most users are still not utilizing it for fear that setting things up is taxing and complicated. ActiveTrail solved this problem with its automation tools. ActiveTrail offers a robust set of automated tools that can easily make its users at pace with emerging automation trends. It can easily automate email campaigns, SMS, newsletter, and messages.

Problem # 2: Confusing Usage of Multiple Software

Most users are stunted when it comes to expanding for they still use hard-to-integrate separate software for different marketing needs. It’s confusing, time-consuming, and wasteful when it comes to holistic data that aren’t pool and analyzed as a whole. ActiveTrail solved this problem by providing a one-stop shop for all of its users’ marketing needs.  ActiveTrail has tools for email marketing, SMS campaigns, subscription popups, landing page builder, and surveys. This way, its users need not go from one software to the next. In addition, all data are gathered in one portal which results in potent reporting and analytics.

Problem # 3: Technical Skills Required

Most marketers still don’t have their work fully automated for they get discouraged by the complexity and deemed advanced technical skills required to set everything up. ActiveTrail solved this by providing an easy-to-use, clean, and hassle-free marketing software that even persons who aren’t tech savvy will find user-friendly. It’s so simple, that marketers won’t need the help of ITS. Its user interphase is simple and intuitive. The design is unintimidating and marketers will find themselves enjoying the exploration of its many easy-to-use tools.

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ActiveTrail Position In Our Categories

Position of ActiveTrail in our main categories:

20

ActiveTrail is one of the top 20 Marketing Softwareproducts

20

ActiveTrail is one of the 20
Marketing Software products


ActiveTrail is also listed in the following subcategories:

Category:Position:Category:Position:
Email Marketing Software#5 Marketing Automation Software#8
Category:Position:
Email Marketing Software#5
Marketing Automation Software#8

Since each organization has unique business wants, it is sensible for them to desist from searching for a one-size-fits-all ideal software application. Needless to say, it would be futile to try to find such a system even among market-leading software solutions. The smart thing to do would be to list the various essential factors that need consideration such as key features, finances, skill levels of workers, company size etc. Then, you should do your research thoroughly. Read some ActiveTrail reviews and look into each of the other systems in your shortlist in detail. Such comprehensive research can make sure you reject ill-fitting systems and select the app that presents all the features you require for business success.

How Much Does ActiveTrail Cost?

ActiveTrail Pricing Plans:
Free trial
Up to 500 Contacts
$7.00/month billing
Up to 1,000 Contacts
$12.00/month billing
Up to 2,500 Contacts
$24.00/month billing
Up to 5,000 Contacts
$38.00/month billing
Up to 10,000 Contacts
$55.00/month billing
Up to 20,000 Contacts
$101.00/month billing
Up to 40,000 Contacts
$160.00/month billing
Up to 60,000 Contacts
$194.00/month billing
Email Packages 1,000 Emails
$25.00 (0.025¢ per email)
Email Packages 2,500 Emails
$49.00 (0.019¢ per email)
Email Packages 5,000 Emails
$79.00 (0.015¢ per email)
Email Packages 7,500 Emails
$109.00 (0.014¢ per email)
Email Packages 10,000 Emails
$139.00 (0.013¢ per email)
Email Packages 20,000 Emails
$199.00 (0.009¢ per email)
Email Packages 50,000 Emails
$349.00 (0.006¢ per email)
Email Packages 100,000 Emails
$629.00 (0.006¢ per email)
SMS Packages 500 SMS
$41.00 (0.083¢ per SMS)
SMS Packages 1,000 SMS
$78.00 (0.078¢ per SMS)
SMS Packages 3,000 SMS
$218.00 (0.07¢ per SMS)
SMS Packages 5,000 SMS
$344.00 (0.06¢ per SMS)
SMS Packages 10,000 SMS
$643.00 (0.0644¢ per SMS)
SMS Packages 25,000 SMS
$1,511.00 (0.0605¢ per SMS)

ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:

Monthly Plans

  • Up to 500 Contacts – $7.00/month billing
  • Up to 1,000 Contacts – $12.00/month billing
  • Up to 2,500 Contacts – $24.00/month billing
  • Up to 5,000 Contacts – $38.00/month billing
  • Up to 10,000 Contacts – $55.00/month billing
  • Up to 20,000 Contacts – $101.00/month billing
  • Up to 40,000 Contacts – $160.00/month billing
  • Up to 60,000 Contacts – $194.00/month billing
  • For more contacts get a quote from the vendor

All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.

Email Packages

  • 1,000 Emails – $25.00 (0.025¢ per email)
  • 2,500 Emails – $49.00 (0.019¢ per email)
  • 5,000 Emails – $79.00 (0.015¢ per email)
  • 7,500 Emails – $109.00 (0.014¢ per email)
  • 10,000 Emails – $139.00 (0.013¢ per email)
  • 20,000 Emails – $199.00 (0.009¢ per email)
  • 50,000 Emails – $349.00 (0.006¢ per email)
  • 100,000 Emails – $629.00 (0.006¢ per email)
  • For more emails get a quote from the vendor

SMS Packages

  • 500 SMS – $41.00 (0.083¢ per SMS)
  • 1,000 SMS – $78.00 (0.078¢ per SMS)
  • 3,000 SMS – $218.00 (0.07¢ per SMS)
  • 5,000 SMS – $344.00 (0.06¢ per SMS)
  • 10,000 SMS – $643.00 (0.0644¢ per SMS)
  • 25,000 SMS – $1,511.00 (0.0605¢ per SMS)
  • For more SMS get a quote from the vendor

SMS messaging to the USA not available yet.

ActiveTrail also offers tailored pricing for custom plans.

User Satisfaction

We realize that when you make a decision to buy Marketing Automation Software it’s important not only to see how experts evaluate it in their reviews, but also to find out if the real people and companies that buy it are actually satisfied with the product. That’s why we’ve created our behavior-based Customer Satisfaction Algorithm™ that gathers customer reviews, comments and ActiveTrail reviews across a wide range of social media sites. The data is then presented in an easy to digest form showing how many people had positive and negative experience with ActiveTrail. With that information at hand you should be equipped to make an informed buying decision that you won’t regret.

POSITIVE SOCIAL MENTIONS

3

NEGATIVE SOCIAL MENTIONS

0

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Technical details

Devices Supported
  • Android
  • iPhone/iPad
  • Web-based
Language Support
  • English
  • German
  • Spanish
  • French
Pricing Model
  • Monthly payment
  • Annual Subscription
  • Quote-based
Customer Types
  • Small Business
  • Large Enterprises
  • Medium Business
Deployment
  • Cloud Hosted
  • Open API

What Support Does This Vendor Offer?

  • EMAIL
  • PHONE
  • LIVE SUPPORT
  • TRAINING
  • TICKETS

What are ActiveTrail pricing details?

ActiveTrail Pricing Plans:
Free trial
Up to 500 Contacts
$7.00/month billing
Up to 1,000 Contacts
$12.00/month billing
Up to 2,500 Contacts
$24.00/month billing
Up to 5,000 Contacts
$38.00/month billing
Up to 10,000 Contacts
$55.00/month billing
Up to 20,000 Contacts
$101.00/month billing
Up to 40,000 Contacts
$160.00/month billing
Up to 60,000 Contacts
$194.00/month billing
Email Packages 1,000 Emails
$25.00 (0.025¢ per email)
Email Packages 2,500 Emails
$49.00 (0.019¢ per email)
Email Packages 5,000 Emails
$79.00 (0.015¢ per email)
Email Packages 7,500 Emails
$109.00 (0.014¢ per email)
Email Packages 10,000 Emails
$139.00 (0.013¢ per email)
Email Packages 20,000 Emails
$199.00 (0.009¢ per email)
Email Packages 50,000 Emails
$349.00 (0.006¢ per email)
Email Packages 100,000 Emails
$629.00 (0.006¢ per email)
SMS Packages 500 SMS
$41.00 (0.083¢ per SMS)
SMS Packages 1,000 SMS
$78.00 (0.078¢ per SMS)
SMS Packages 3,000 SMS
$218.00 (0.07¢ per SMS)
SMS Packages 5,000 SMS
$344.00 (0.06¢ per SMS)
SMS Packages 10,000 SMS
$643.00 (0.0644¢ per SMS)
SMS Packages 25,000 SMS
$1,511.00 (0.0605¢ per SMS)

ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:

Monthly Plans

  • Up to 500 Contacts – $7.00/month billing
  • Up to 1,000 Contacts – $12.00/month billing
  • Up to 2,500 Contacts – $24.00/month billing
  • Up to 5,000 Contacts – $38.00/month billing
  • Up to 10,000 Contacts – $55.00/month billing
  • Up to 20,000 Contacts – $101.00/month billing
  • Up to 40,000 Contacts – $160.00/month billing
  • Up to 60,000 Contacts – $194.00/month billing
  • For more contacts get a quote from the vendor

All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.

Email Packages

  • 1,000 Emails – $25.00 (0.025¢ per email)
  • 2,500 Emails – $49.00 (0.019¢ per email)
  • 5,000 Emails – $79.00 (0.015¢ per email)
  • 7,500 Emails – $109.00 (0.014¢ per email)
  • 10,000 Emails – $139.00 (0.013¢ per email)
  • 20,000 Emails – $199.00 (0.009¢ per email)
  • 50,000 Emails – $349.00 (0.006¢ per email)
  • 100,000 Emails – $629.00 (0.006¢ per email)
  • For more emails get a quote from the vendor

SMS Packages

  • 500 SMS – $41.00 (0.083¢ per SMS)
  • 1,000 SMS – $78.00 (0.078¢ per SMS)
  • 3,000 SMS – $218.00 (0.07¢ per SMS)
  • 5,000 SMS – $344.00 (0.06¢ per SMS)
  • 10,000 SMS – $643.00 (0.0644¢ per SMS)
  • 25,000 SMS – $1,511.00 (0.0605¢ per SMS)
  • For more SMS get a quote from the vendor

SMS messaging to the USA not available yet.

ActiveTrail also offers tailored pricing for custom plans.

What integrations are available for ActiveTrail?

ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:

  • Salesforce
  • Zapier
  • Facebook
  • Wordpress
  • Magento
  • Shopify
  • Prestashop
  • Paypal

User reviews


User reviews in total: 10

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Average Rating:

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The most favorable review

Rickie Mueller

6 months ago


Pros: ActiveTrail is the major email marketing platform we use, and we've been satisfied with the results so far. It's very flexible, easy to use, and has all the options we need. If something we're looking for isn't there, support is always happy to help us out.

Cons: Nothing in particular. Can be a tad glitchy when he load is high on its servers, but that happens with all web-based apps.

The least favorable review

Anonymous Reviewer

5 months ago


Pros: Their automation system is very user-friendly. The flow-chart interface made it very easy to follow the steps when creating an email campaign. They're drag and drop templates (and they have A LOT of templates!) was very convenient too.I'm also very satisfied because we were able to hit our target number of contacts with the help of ActiveTrail's marketing automation which was an immense help in building personalized automated customer journeys, and in creating the landing pages that the captured contact information from our visitors..

Cons: It would be nice if they had promos like the special savings on one-year programs. But since their various payment schemes are already flexible, not having that promo is quite understandable.

Anonymous Reviewer
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Published 5 months ago
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user
Their automation system is very user-friendly. The flow-chart interface made it very easy to follow the steps when creating an email campaign. They're drag and drop...



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Rickie Mueller
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Published 6 months ago
ActiveTrail is the major email marketing platform we use, and we've been satisfied with the results so far. It's very flexible, easy to use, and has all the options we...



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Anonymous Reviewer
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Published 6 months ago
I love how they walk you through the campaign email process step by step. I am often amazed by the adds I receive in email from other consultants and have wondered how...



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Dale Rowley
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Published 7 months ago
Easy to use. and it's truly automated. I can schedule something to go out at 2 and not go back. unlike the workflows with Hubspot. but like I said with the technical...



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Anonymous Reviewer
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Published 7 months ago
Pro
review
You can access support via phone, live chat, or their support portal. You can even submit a request for someone to call you...and they'll call within 5 minutes. Support...



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Anonymous Reviewer
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Published 7 months ago
The best part about ActiveTrail is that it integrates with so many different platforms. I use it with my CRM, Prosperworks for streamlining leads into mail groups in...



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Peter Young
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Published 8 months ago
I've used a lot of systems, and honestly, although nothing is perfect, this is the best in terms of email marketing, automations, AND ease of use. This is the main system...



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Anonymous Reviewer
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Published 8 months ago
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Pro
review
I love the drag and drop building technology and the ease of uploading my photos and content into the form. It makes it easy to build for a client and allow them to fill...



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Anonymous Reviewer
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Published 2 years ago
User friendliness is the best thing about ActiveTrail. Plus, they tutored me through video call about how to use the email automation program.



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Anonymous Reviewer
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Published 2 years ago
Pro
review
ActiveTrail is packed with complete email automation features. I love how detailed their data analytics is. It also lets me customize templates, without having to tinker...



1 person thinks this review is helpful

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