What are the best aspects of this product?
User friendliness is the best thing about ActiveTrail. Plus, they tutored me through video call about how to use the email automation program.
What aspects are problematic or could work better?
I think it needs more newsletter and email templates.
What features/services would you like to see in future versions of this product?
I'd like for this marketing automation software to have the ability to analyze the data from the blog and social media accounts. Basically, more big data for a more well-rounded and cohesive marketing campaign, apart from the email marketing. I'd als
What specific problems in your company were solved by this product?
lead generation, lead nurturing, and email marketing.
Are you a current user of this product?
No
What is your role with this product?
How long have you been using this product?
Less than 1 year
What is your company size?
1-10 Employees
What is your industry?
Marketing and Advertising
How did your company implement this product?
on premise
How long did it take to set up this product?
less than 1 week
How many people in your company actively use this product?
several employees
What is the primary use of this product in your company?
mostly B2B
How did using this product affect your business goals?
What was the cost of implementing this product?
around $14 a month
What is your total annual cost for using this product?
more than $100
How long is your contract with the vendor?
1 year
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