Highly Suitable for Young Businesses

What are the best aspects of this product?

Their automation system is very user-friendly. The flow-chart interface made it very easy to follow the steps when creating an email campaign. They're drag and drop templates (and they have A LOT of templates!) was very convenient too.

I'm also very satisfied because we were able to hit our target number of contacts with the help of ActiveTrail's marketing automation which was an immense help in building personalized automated customer journeys, and in creating the landing pages that the captured contact information from our visitors..

What aspects are problematic or could work better?

It would be nice if they had promos like the special savings on one-year programs. But since their various payment schemes are already flexible, not having that promo is quite understandable.

What specific problems in your company were solved by this product?

The biggest challenge we had as a budding business was growing audience with our limited budget. Compared with other software, ActiveTrail's gave us much room to grow our contact lists. ActiveTrail prices 1,000 contacts at $12 (the competitor prices the same number of contacts for $10). And to think that ActiveTrail has all the integration the competitor has and more. Just from that, deciding was a no-brainer for us.

Are you a current user of this product?

Yes