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User review of ActiveTrail

“My marketing consultant and tech support made it easy!”

- by Dale Rowley

USER SATISFACTION

RECOMMENDATION
7 out of 7
Definitely
COST EFFICENCY
7out of 7
Superb
OVERALL IMPRESSION
5out of 5
amazing
EASE OF USE
5out of 5
amazing
CUSTOMER SUPPORT
5out of 5
amazing

PROS & CONS

What are the best aspects of this product?

Easy to use. and it's truly automated. I can schedule something to go out at 2 and not go back. unlike the workflows with Hubspot. but like I said with the technical support some didn't know their own product and hoping they just gave me wrong information. The ease and simplicity of the program makes ActiveTrail beginner-friendly and easy to master. I have no problem learning how to use ActiveTrail and teach it to my colleagues.

What aspects are problematic or could work better?

Nothing. Everything was great. We had a lot of industries so it was what we needed and on an individual situation. I disliked how some of the university courses were out of date, but i'm sure they will be updated shortly.

What features/services would you like to see in future versions of this product?

Everything. landing pages, emails, newsletters, etc. ActiveTrail is expensive but it's extremely worth it. there aren't limitations. if you can dream it ActiveTrail can make it happen. I am the digital advertising specialist on our team, my goal is to easy track and sync all utbound/paid activity. ActiveTrail has made it so easy to report on.

What specific problems in your company were solved by this product?

You will thank yourself later for going through the university program. Also make sure you have an amazing ops team you can communicate with.

Are you a current user of this product?

No

USER DETAILS

How long have you been using this product?

Less than 1 year

COMPANY DETAILS

What is your company size?

51-100 Employees

What is your industry?

Marketing and Advertising

USAGE & IMPLEMENTATION

How did your company implement this product?

in the cloud

How long did it take to set up this product?

less than 1 hour

How many people in your company actively use this product?

most employees

What is the primary use of this product in your company?

both B2B & B2C

EFFECT ON BUSINESS GOALS:

How did using this product affect your business goals?

  • It gathered and analyzed reports and data to help Improve and customize marketing campaigns.
  • It automated marketing processes, allowing users to concentrate on more crucial tasks.
  • It helped in engaging customers timely and intelligently for better close rates.
  • It enhanced brand and messaging consistency with custom templates and standards.
  • It shortened sales cycles with faster response times and better marketing strategies.

PRICING & COSTS

What was the cost of implementing this product?

Paid Plan of this product is very worth it.

What is your total annual cost for using this product?

Not too much money

How long is your contract with the vendor?

1 year

Did you get any discount for this product? How much?

No, but, there's a free trial

FEATURE DETAILS

Platform

Customization
5
amazing